Marketing Manager, Projects and Operations - National Louis University

Overview:

Who We Are:

 

National Louis is a 135+ year old university that has been grounded in the values of innovation, access, excellence, and equity from its inception. As an institution we believe in providing access to educational opportunity and that education is our greatest lever for social and economic mobility. We are a student-focused community that is committed to continuous improvement and asks how do we become more “student ready” so that we may better serve our students. We believe that through education we are able to empower change and build healthy communities. Our community works hard in the service of students and supports one another like a family. 

 

What We Offer:

 

At National Louis University we offer our employees an innovative environment to work together and inspire the ideas that will make an impact. As our external environment changes, our employees are provided the opportunities and tools needed to grow both personally and professionally to remain successful. NLU employees and dependents are offered a wide range of benefits, including but not limited to, Health Insurance benefits, Retirement benefits, Paid Time Off and Educational Benefits.

 

What You Will Do:

 

The Marketing Manager will be responsible for marketing project management and strategy.  Additionally, there will be a focus on managing the marketing budget, including forecasting, ongoing maintenance of the marketing database, and driving improvements on conversion rates for prospective students.  This role will work closely with marketing and enrollment team members, academic leaders, and external agencies. It will also create and support marketing presentations and reports, including inquiry and conversion plans.  As a member in the marketing department, the Marketing Manager will also work on special projects, as assigned by the Executive Director of Marketing and Vice President of Enrollment and Marketing.

Essential Responsibilities:

• Manage and lead key projects driving the marketing strategy for the university, including key projects driving the direction of the university, strategies focused on increasing conversion for inquiries, including reporting, list management, data hygiene, and marketing and enrollment reporting
• Oversight of marketing budget, and processing of payments and vendor management, including management and coordination of monthly budget review meetings.  Analyzing budget variances and engaging in developing a strategic budget plan that includes cost-benefit analysis.
• Support to social media, including attending university events
• Provide strategic project and other support by leading key initiatives on behalf of the VP of Marketing and Enrollment and Executive Director of Marketing.
• Use company branding to coordinate, create and prepare marketing presentations.

Qualifications:

• Bachelor's Degree in marketing or other closely related field
• 2+ years of experience working in marketing
• Strong Microsoft Office skills including Excel, Word, PowerPoint, etc.
• Familiarity with Social Media platforms with a willingness to learn Power BI, Tableau, Hootsuite and other tools.
• Project Management - Manages each stage of a project to ensure that commitments are met in a manner that is timely and within budget. Clearly defines roles and responsibilities, determines necessary resources, and monitors project performance through appropriate systems and procedures.
• Communication - Communicates effectively and appropriately. Uses good judgment as to what to communicate to whom as well as the best way to get that accomplished. Speaks in a clear and credible manner, selecting the right tone for the situation and audience. Listens to others and allows them to make their point.
• Decision Quality - Gathers enough information to allow a trustworthy assessment of risks and benefits of alternative approaches in any decision. Stays focused on objectives and considers both the short-term and longer-term impact of decisions and keeps objectives in mind throughout the process.
• Creativity - Applies creativity and originality in the work setting, when appropriate. Suggests or applies new ways of addressing ongoing work issues and challenges. Sees possibilities that others have not yet seen, or combines ideas and approaches suggested by others in a unique manner that results in breakthroughs and improvements. Understands when to be creative and when to stick with what exists now.

 

 

NLU Inclusion Statement:

 

National Louis University is deeply committed to serving its community, advancing access and equity, and ensuring that all individuals are welcomed and valued.  We are dedicated to fostering a culture where diversity, equity, and inclusion remain at the core of who we are. These are more than just words to us: they are truly a way of life for the NLU community. We recognize that differences in abilities, age, ethnicity, gender (identity and expression), race, religion, sexual orientation, socio-economic status, and background bring richness to our work environment. We affirm diverse perspectives, innovative contributions, and authentic presentations of self from every member within the NLU community. We believe inclusion is grounded in the actions we intentionally take each day. Our goal is to inspire and empower NLU employees and community members to cultivate an environment where we collectively focus on uplifting and advancing our institutional culture.

 

Special Instructions:Please Include the following along with your application:- Resume (Required)- Cover Letter (Optional)NLU Employees please also submit an Internal Posting Form