Marketing Manager - Resources - Solution Tree, Inc.

                  REMOTE/Work From Home Position – Some Travel (including overnight) Required
                                  Candidates Should Reside in the Eastern or Central Time Zones

Solution Tree

About Us:

Solution Tree delivers comprehensive professional development to schools and districts around the world. We empower K–12 educators to raise student achievement through a wide range of services and products including educator conferences, customized district solutions for long-term professional development, books, videos, and online courses. When you join Solution Tree, you join a highly regarded team that is dedicated to providing quality and excellence in professional development. Guided by our mission, vision, and values, our team is united under one goal – to transform education worldwide to ensure learning for all. If you have the passion and skill to help further Solution Tree’s mission, we want to hear from you.

Employees Enjoy:

• Innovative, team-oriented environment
• Working with leading voices and rising stars in staff development
• A compensation package that includes competitive pay and benefits such as medical, dental, and vision insurance plans, 401k, paid time off, and more.
• Doing work that matters

Position Summary

Marketing Manager – Resources:

The Marketing Manager (MM) – Resources develops and executes marketing plans based on market research, monitors spend and marketing effectiveness. Manages campaigns from brief to execution leveraging the marketing team and defined project management processes. Monitors conversion rates, return on ad spend and sales pipeline; collaborates and gains buy-in with internal and external stakeholders to ensure marketing efforts are aligned with business objectives. Delivers revenue based on plan. Responsible for managing our books and videos. This role has one direct report.

Summary of Essential Job Functions: 

Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions.

• Gathers data, solicits input from stakeholders, creates strategy and campaign plans that define target audience and messaging strategy
• Develops and execute annual marketing plans that describe the strategy and campaigns to align efforts internally and externally
• Provides leadership on the execution and delivery of marketing communications (design, copy, lists) to ensure they are timely, strategic, and effective, including guidance and review of sell sheets, brochures, catalogs, ads, website, email, related webinars, and other support collateral
• Obtain and preserve product knowledge
• Purchases relevant media (ads, lists, etc.) needed to support campaigns, while staying within budgets
• Uses production scheduling software to monitor and support execution of marketing
• Follows up on project action items, and communicates with key stakeholders; facilitates weekly call ins and quarterly business reviews
• Analyzes tracking and sales data on an ongoing basis; reports regularly on return on ad spend results to the marketing team and stakeholders; adjusts campaigns as needed to ensure anticipated results
• Monitors campaign expenses against the budget and communicates discrepancies to stakeholders
• Tracks and codes related invoices as necessary
• Collects data and feedback on completed campaigns to aid future planning and budgeting
• Manage collateral material on inventory system
• Other duties as assigned

Competencies:

• Thinks strategically and initiates effective, creative, informed campaigns that accomplish revenue goals
• Excited about innovation, technology, and opportunities AI can bring
• Shows resourcefulness in identifying necessary interventions and support for struggling sales
• Proactively creates systems to organize information and workflow to execute campaigns
• Demonstrates leadership in forging strong partnerships with internal and external stakeholders
• Takes initiative to analyze and present data to others to build support and demonstrate results
• Shows patience, flexibility, and resourcefulness in communicating and resolving issues with others
• Highly organized and detail oriented

Position Type/Expected Hours of Work:

This is a full-time, remote position. Days and hours are typically Monday through Friday, 8:00am to 5:00pm.  Occasional evening and weekend work and travel are necessary as job duties dictate.

Travel:

Some travel, including overnights, is expected for trade show attendance, quarterly department meetings, and our annual company retreat (which usually takes place in January each year). 

Required Education and Experience:

• BA required; degree in marketing or business preferred.
• 3-5 years of experience in marketing. 
• Proficiency in Microsoft Office, particularly Excel. 
• Superior communication, collaboration, and organization skills 
• Strong mathematical and analytical skills
• Ability to learn and use project management software (e.g. Adobe Workfront)

Remote Work Environment and Personal Obligation Management

As a remote-first company, we are committed to providing our team members with the flexibility to work from anywhere. However, to maintain our standards of excellence and ensure uninterrupted productivity, we have specific expectations regarding the remote work environment.

Dedicated Workspace: Employees are expected to establish a dedicated, quiet workspace that is free of distractions. This environment should be conducive to professional activities and mirror the focus and privacy one would expect in an in-office setting.

Personal Obligations: While we recognize the challenges of balancing professional responsibilities with personal obligations, including childcare, we rely on our team members to manage these aspects effectively during work hours. It is essential that personal obligations do not impede work commitments. Employees are responsible for arranging appropriate care or support to ensure they can dedicate their full attention to their work tasks without interruption.

We believe these practices are key to fostering a productive and respectful remote working culture, where every team member can contribute their best work. We evaluate candidates based on a holistic view of their qualifications, including but not limited to their skills, experience, and education. Our goal is to offer a competitive compensation package that reflects the value we believe each employee brings to our team. The final salary for the position will be determined after a thorough evaluation of the successful candidate's relevant qualifications in relation to our compensation structure, which is designed to reward contributions and performance.

Our Company's Rooted Commitment to Attractive Benefits

• Employee Discounts
• Paid Vacation and Holidays (including generous personal time to celebrate holidays not listed on the company calendar)
• Employee Assistance Program (EAP)
• 401k Retirement Plan with Employer match
• Health Insurance Plans (medical, dental, vision)
• HSA and Flexible Spending Accounts (ie. childcare and many more)
• Employer-paid Short-Term Disability (STD) and Basic Life Insurance. 
  • Optional Long-Term Disability (LTD) and additional coverage for Life and AD&D
• Compliance with FMLA and state-specific leave laws for necessary time off

Request for Reasonable Accommodation

If you need reasonable accommodation to fulfill an application due to a recognized disability under applicable law, kindly email HumanResources@SolutionTree.com. Please be aware that this email is intended solely to respond to specific requests for assistance related to completing the application as an accommodation for a disability. Other inquiries will not be addressed.

Disclaimers

The above statements are intended to describe the general nature and level of work being performed by people assigned to this position. They are not to be construed as an exhaustive list of all responsibilities, duties, and skills required of personnel so classified. All personnel may be required to perform duties outside of their normal responsibilities from time to time, as needed.

Solution Tree is an Affirmative Action - Equal Employment Opportunity Employer.

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