Marketing Manager - San Francisco Health Plan

The Marketing & Communications team serves as the internal advertising agency for San Francisco Health Plan. We’re excited to welcome a new Marketing Manager to our team.

Reporting to the Director of Marketing, the Marketing Manager plays a key role in launching our D-SNP program. You will develop and execute comprehensive marketing strategies across multiple channels, managing a team of account managers and a digital strategist.

Please note that while SFHP supports a hybrid work environment, you are required to be onsite and in-office a minimum of 4 days per month. This is a hybrid position, based in our Downtown San Francisco office.

Salary: $99,000 to $120,000 annual

WHAT YOU WILL DO:

• Drive Growth: Develop and operationalize marketing strategies to increase brand awareness, member engagement, demand, and engagement across all businesses.
• Campaign Management: Lead the full circle execution of multi-channel marketing campaigns from planning to execution to performance analysis.
• Data-driven Decision-making: Collaborate with the Digital marketing Strategist to measure the effectiveness of marketing campaigns, using data and analytics to optimize strategies to improve results.
• Team Leadership: Manage, mentor, and support a team of account managers and a digital strategist, fostering professional growth and ensuring the successful execution of their responsibilities.
• Collaboration: Work with external vendors and internal stakeholders, and cross-functional teams.
• Content: Collaborate with the Manager, Creative Services, and Supervisor, Digital Marketing to ensure the development and delivery of marketing campaigns.
• Market Analysis: Monitor market trends, analyze member needs, and track competitor activities to identify opportunities for growth.
• Performance Tracking: Collaborate with the Digital marketing Strategist to measure the effectiveness of marketing campaigns, using data and analytics to optimize strategies and tactics to improve results.
• Compliance: Ensure all marketing activities follow healthcare industry regulations, including HIPAA and patient privacy laws.
• Annual Marketing Calendar: Manage the development of an annual marketing calendar that aligns with the Medicare Advantage annual cycle, including AEP.

WHAT YOU WILL BRING:

• Bachelor’s degree in Marketing, Communications, or a related field, or equivalent work experience.
• Minimum of 8 years of marketing experience with an emphasis on strategy within the healthcare industry.
• 3 or more years of experience, with the ability to manage and develop a team.
• Experience managing successful growth or demand gen marketing campaigns across multiple channels.
• Experience with paid media tactics, digital marketing strategies, marketing automation, and lead management.

WHAT WE OFFER:

• Health Benefits
  • Medical: You’ll have a choice of medical plans, including options from Kaiser and Blue Shield of California, heavily subsidized by SFHP.
  • Dental: You’ll have a choice of a basic dental plan or an enhanced dental plan which includes orthodontic coverage.
  • Vision: Employee vision care coverage is available through Vision Service Plan (VSP).
• Retirement – Employer-matched CalPERS Pension and 401(a) plans, 457 Plan.
• Time off – 23 days of Paid Time Off (PTO) and 13 paid holidays.
• Professional development: Opportunities for tuition reimbursement, professional license/membership.

ABOUT SFHP:

Established in 1997, San Francisco Health Plan (SFHP) is an award-winning, managed care health plan whose mission is to provide affordable health care coverage to the underserved low and moderate-income residents in San Francisco County. SFHP is chosen by eight out of every ten San Francisco Medi-Cal managed care enrollees and its 175,000+ members have access to a full spectrum of medical services including preventive care, specialty care, hospitalization, prescription drugs, and family planning services.

San Francisco Health Plan is proud to be an equal opportunity employer. We are committed to a work environment that supports, inspires, and respects all individuals and in which our people processes are applied without discrimination on the basis of race, color, religion, sex, sexual orientation, gender identity, marital status, age, disability, national or ethnic origin, military service status, citizenship, or other protected characteristics.

Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.

San Francisco Health Plan is an E-Verify participating employer.

Hiring priority will be given to candidates residing in the San Francisco Bay Area and California.

#LI-Hybrid