Marketing Manager - AccountabilIT, LLC

Position Summary:

Marketing Manager is responsible for assisting in the implementation of marketing strategies to create awareness of AccountabilIT’s service offerings and capabilities.  This position is responsible for assisting in the development and executing successful marketing campaigns and promotional events.  The marketing manager ensures our brand message is strong and consistent across all channels and marketing efforts.

Essential Functions:

         Assist in development and implementation of successful marketing campaigns to drive demand and enhance AccountabilIT’s brand

        Assist in developing and implementing strategies to strengthen AccountabilIT’s market presence

         Identify opportunities to reach new market segments and expand market share

         Produce valuable content for AccountabilIT’s market presence

         Build strategic relationships and partners with key industry players, agencies and vendors

Key Responsibilities:

         Manage marketing activities for AccountabilIT

         Assist in the development of the marketing strategy for AccountabilIT in line with company objectives

         Coordinate marketing campaigns with sales activities

         Assist in the creation and publication of marketing material in line with marketing plans

         Manage and improve lead generation campaign, along with measuring results

         Plan and execute all digital marketing efforts, including SEO/SEM, marketing database, email, social media and display advertising campaigns

        Manage and coordinate details of trade show participation, seminars, conferences, meetings and special events

         Maintain effective internal communications to ensure that all relevant company functions are kept informed of marketing objectives

         Analyze potential strategic partner relationships for AccountabilIT’s marketing

         Provides post-event analysis, budget recaps and participant feedback, and incorporates learning into future plans

Required Qualifications:

        Bachelor’s degree in Marketing, Communications or other relevant field OR 4+ years of professional work experience; Master’s degree in Business or Marketing preferred

         4+ years of B2B technology Marketing experience, preferably as a Manager

         Experience developing and running successful marketing campaigns

         Strong communication and interpersonal skills

Other Qualifications:

         Thorough knowledge of web analytics and Google AdWords

         Experience with CRM software

         Ability to set and prioritize goals

         Current with digital marketing techniques and best practices

         Analytical and creating thinking ability

         Excellent organization skills

         Ability to coordinate the efforts of a large team of diverse creative employees.

         Familiarity and skill with the tools of the trade in marketing including PR, written communication, website development, market research, product packaging, Microsoft software suite of products, visual communication software products, and creative services.

         Experience managing external PR and communication consulting firms and contractors.