Marketing Manager - Simply Biotech - TalentZok
Frisco, TX
About the Job
Marketing Manager- Simply Biotech
OVERVIEW
Are you looking for a new career opportunity with an exciting biotech company?! Then we've got the right team for you! In this role, you're responsible for the duties listed below.
Immediate opening for a Marketing Manager with a biotech company in Dallas, TX who possesses:
- Bachelor's Degree in Marketing
- 5-7 years of experience in marketing generalist/digital marketing role
- Multi-site, multi-state experience; healthcare or hospitality experience is highly preferred
Email resumes to kbrace@simplybiotech.com or call 858.683.8559
FULL DESCRIPTION: The Marketing Manager is responsible for supporting the company's Marketing Department in achieving business goals through the execution of comprehensive marketing strategies and driving initiatives from conception through to final completion. This individual should have a thorough understanding of both traditional and digital marketing tactics and will play a central role in developing innovative growth strategies that improve patient retention, drive new patient volume, and increase brand awareness.
The selected candidate will be responsible for:
- Growth Marketing & Advertising
- Collaborate with the marketing team and vendors to successfully execute the company's comprehensive growth marketing strategy to drive new patient volume across the organization.
- Monitor and analyze campaign performance to make data-driven business decisions and optimize campaign results. Ensure we are using all tactics at our disposal and fully utilizing the marketing resources we have available, while also looking for creative advertising solutions that continue to grow the business nationwide.
- Local Marketing & Communication Support
- Provide front-line marketing support to local healthcare sites, which may include fulfilling print marketing material requests for local marketing activities and patient education, coordinating with practice managers to align local marketing efforts with the overall national marketing strategy, ensure clinics are adhering to brand standards, assisting with traditional advertising requests, making tactical web updates to keep online information accurate nationwide, and more.
- Collaborate with internal stakeholders and local team leaders to project manage and execute marketing/communicating tasks for local ops initiatives.
- Manage marketing supply chain print portal and vendor relationship, ensuring all materials and users are up to date on the platform. This is inclusive of account management, inventory selection, production, procurement, and fulfillment.
- Public Relations, Content Marketing & SEO Management
- Drive content marketing strategy for the company by developing and executing a robust content marketing calendar that is inclusive of all core business pillars and applicable communication channels (i.e. Facebook, Instagram, LinkedIn, website blog, internal communications, etc.) that drives brand awareness, fosters brand loyalty, drives follower engagement, builds follower base, and more.
- Utilize in-house SEO platform to drive SEO strategy, execute digital improvement tactics, and improve overall organic search ranking.
- Professionally engage with providers to create accurate educational clinical content.
- Help oversee and manage PR agency, coordinate deliverables, and contribute to creating a successful PR strategy that improves overall brand awareness and positively positions the company as an industry leader.
- Online Location & Reputation Management
- Manage and maintain online location listings; ensuring listings have accurate hours of operation, address and contact information, and updated content.
- Moderate, review, triage, respond to all digital communication channels, including social media messages/comments, online reviews, web form submissions, and more to improve/enhance the patient experience through their feedback.
- Oversee and manage vendor relationship. Implement and execute creative strategies to drive review volume, improve review ratings, and enhance the company's online brand reputation nationwide. This is inclusive of scrubbing and preparing data for upload to relevant marketing platforms for distribution.
- Website Management
- Assist with managing retained digital marketing vendor to drive continuous website improvement projects and site optimization of all websites in the company portfolio.
- Tactically make website edits to the website (Wordpress) to ensure content remains accurate, relevant, and engaging for our patients and business partners.
- KPIs, Metrics, & Reporting
- Work with Marketing team members to ensure key milestones are met for marketing projects, and regularly communicate status and progress to internal stakeholders to ensure deadlines and quality control processes are being met.
- Provide insights on marketing performance to ensure cross functional alignment on the best possible data-driven marketing to support evolving business objectives.
- Collaborate with team members to produce a consolidated multi-channel monthly marketing metrics/KPI report.
- Ensure all marketing processes are streamlined, designed, documented, understood, and followed in a way that minimizes bad or incomplete data.
The selected candidate will also possess:
- 5-8 years of general marketing, digital marketing, growth or lifecycle marketing experience within a fast-paced environment, in B2C marketing role in multi-site healthcare, or in an agency setting.
- Strong communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams.
- Excellent written and verbal communication skills.
- Strong project management skills with keen attention to detail and demonstrated experience multitasking and managing multiple projects simultaneously.
- Execution-oriented with the ability to synthesize multifaceted business needs and develop thoughtful marketing solutions to address those needs.
- Strong analytical skills with the ability to interpret data and make data-driven decisions.
- Proficiency in popular marketing tools and platforms, including Google Analytics, Google Ads, Google Data Studio, WordPress, Social Media Platforms & Management Software, Location/Reputation Management Platforms, Digital Ad Tracking Software, Project Management Tools, Microsoft Office Suite - Word, Excel, PowerPoint, Teams, Sharepoint, etc.
- Experience with advertising and traditional media buying a plus.
- Experience or interest in learning about business development marketing to physicians.
- Bachelor's degree required in related field of marketing, communications, advertising, public relations, digital marketing, social media, etc.
Salary Range: $80k-$95k/yr
For immediate and confidential consideration, please email your resume to kbrace@simplybiotech.com or call 858.683.8559. More information can be found at www.simplybiotech.com
Source : TalentZok
