Marketing Manager - One Source Technical, Inc
Solon, OH
About the Job
Marketing Manager
Location:
An Eastern Suburb of Cleveland,OH
Compensation:
The compensation will be commensurate with experience. (May be flexible for candidates with industry experience who can hit the ground running.)
Opportunity Summary:
We are excited to be partnering with an entrepreneurial company located in an Eastern Suburb of Cleveland, OH who designs and manufacturers innovative industrial motion control products in their search for a Marketing Manager. This position is a hands-on role that is accountable for developing and implementing the company’s marketing strategy to generate leads and increase market awareness for their innovative industrial actuation products. Employees at this company enjoy having the ability to turn ideas into action without red tape and bureaucracy. The high integrity leadership team promotes innovation, focus on Quality, meeting commitments, and work-life balance for employees.
Job Duties:
- Lead and direct the team to increase qualified lead generation.
- Identifies, performs, assigns and prioritizes key actions to accomplish the company’s lead generation success.
- Create the strategy, implement, and measure results for digital marketing to generate leads and support our growth objectives including SEO, Paid Ads, YouTube, Linked In and others.
- Develop and implement the website strategy including updates, new content, videos, blogs and white papers.
- Creates monthly reports on key metrics that impact lead generation including analysis and recommendations for improvement.
- In conjunction with the sales team, manage the CRM for e-mail campaigns, vertical marketing and other targeted communications including messaging, copy development, graphics, results measurement and other content.
- Assist with preparations and executing trade shows, both direct shows and Channel Partner events including establishing show objectives, messaging, contracts, exhibit hall coordination, logistics, setup and teardown.
- Assist with developing our Sales Channel Partners to leverage our marketing activity and collaboration.
- Market research and development of highly targeted messaging to prospective target customers including identification of key contacts and decision makers.
- Create content for marketing communications including copy, videos and still images.
- Develop brochures and promotional pieces.
- Manage the marketing calendar.
- Other duties as applicable.
Requirements:
- Minimum of 5 - 7 years of working experience in a Sales & Marketing position in a B to B environment involving marketing of technical products.
- Track record of achieving measurable marketing results.
- Extensive working experience with all aspects of digital marketing including current and emerging approaches, e-mail marketing campaigns, social media, creating marketing content, website design, photo editing, etc.
- Strong working knowledge and experience with Microsoft Office suite, SEM Rush, GA4, Ad Words, Constant Contact, Slack Social, Canva, social media (LinkedIn, etc.)
- Exceptional project management and organizational skills, and effectively managing multiple priorities through others and self contributions.
- Strong follow-up skills, excellent communications and interpersonal skills.
- Makes fact-based decisions to drive results using data analysis with strong attention to detail.
- Operates effectively in a team environment.
- Hard working, hands-on with a high sense of urgency.
- Innovative; develops and implements new ideas.
- Achieves results by working with outside contractors as needed.
- Working knowledge of marketing automation tools and process.
Keywords: Marketing Manager, Lead Generation, SEO, Digital Marketing, Website Design, Social Media
How to Express Interest - Click the Apply button and follow the online instructions.
Source : One Source Technical, Inc
