Marketing Manager - Apex Midwest

Market Activation Manager - Marketing Manager

Apex Service Partners is a people-focused HVAC, plumbing and electrical services group whose goal is to partner with and build leading local brands around the country. We are seeking a seasoned Marketing Manager with comprehensive expertise in traditional and digital marketing strategies to enhance our brand presence and drive business growth.

Job Summary

The Marketing Manager will run point on strategic marketing initiatives that will move the needle for trusted brands across the midwest by bringing experience, passion and some serious analytical chops to identify, unpack and recommend solutions to marketing problems.

You will be involved in traditional and digital marketing strategies and tactics that guide prospects through the customer journey from awareness to purchase. Your role includes managing internal partners and external agencies to test and run campaigns, analyzing data, and providing recommendations, and driving both the digital and offline strategy to deliver quality leads. And you are responsible for collaborating on strategies that help keep your region ahead of the home services industry for years to come.

That is a lot! So, to do all of this, you have the balance of strategic thinking, project management and analytical abilities to drive multi-faceted initiatives. You enjoy being able to critically evaluate information gathered from multiple sources, manage a multi-million-dollar budget, and manage agencies to meet business objectives.  And while you have an eye for the future you are scrappy and hands on.

Interested?  This role will be filled soon, so read on and if you qualify and have passion to excel – let us know!

Responsibilities:

• Marketing Strategy: Develop and implement comprehensive marketing strategies covering traditional and digital channels to achieve regional objectives and enhance brand visibility.
• Campaign Management: Plan and execute integrated marketing campaigns, incorporating traditional and digital elements, to generate leads and drive sales.
• Digital Marketing Expertise: Showcase expertise in digital marketing, including paid search, SEO, LSA, and other online channels, to optimize online presence and reach target audiences.
• Budget Management: Effectively manage marketing budgets, ensuring optimal allocation of resources across various marketing channels for maximum ROI.
• Collaboration with Field Personnel: Work closely with General Managers and Regional Managers to understand local market dynamics and tailor marketing initiatives to meet specific branch needs.
• Performance Analytics: Monitor and analyze daily marketing performance metrics, providing insights to evaluate campaign effectiveness and identify areas for improvement.
• Become best friends with call center leads to drive continued alignment across marketing and local market through the funnel.
• Work closely with digital/traditional agencies and Director to ensure on-budget spend and delivery against KPIs.  
• Manage affiliate marketing relationships ensuring lead flow is on point and aligning with ad ratio goals.
• Develop influencer campaigns to drive interest in brands via one-to-one direct relationships and brokered relationships.
• Audit effectiveness of campaigns building a ping tree of activities based on performance.
• Ensure customer flow is as expected across websites and marketing campaigns with offers, content, functionality, etc.
• Ensure offers are aligned across marketing materials and website updating offer dates and calendars appropriately.

Qualifications:

• Job location: Hybrid with occasional travel
• 5-10 years of working in a transactional B2C marketing department with a proven track record of success as measured in YoY growth; Equivalent experience in Agency or B2B environment would also be considered.  
• Call Center Experience / Knowledge highly desired 
• Demonstrated experience with websites, Google Ads, SEO and organic search, direct mailers, and social strategies
• Experience analyzing churn metrics, sales funnel, engagement using Google Analytics and other BI tools
• A well-defined sense of diplomacy, including solid negotiation, conflict resolution, and people management skills
• High attention to detail and quality standards
• Highly effective project management, prioritization, multi-tasking, and time management skills to meet deadlines

Apex Overview

Apex Service Partners (the “Company”) is a group of leading residential services businesses that conducts HVAC, plumbing and electrical work for residential home-owners. We were founded in 2019 with a mission to build a partnership of like-minded world-class service providers to build an industry leading national platform.

Apex focuses on leveraging the power of people to build a strong network of industry leaders who can share resources, best practices, and expertise in order to deliver unparalleled service to customers and opportunities for employees.

Rewards

You’ll enjoy a full suite of benefits including Medical, Dental, Life, Vision and other insurance, an excellent match on 401k up to 4%, and the opportunity to make a difference.  The right candidate will be offered a competitive compensation package including bonus, based on performance with occasional travel as we expand across the Midwest.

EOE

What YOU bring:

• A service-oriented mindset
• Bachelor’s Degree in marketing, business, or another related field
• 2+ years of experience working with WordPress, including making content, theme, and SEO updates
• 2+ years of experience working with paid Facebook, LinkedIn, and Google Ads to drive higher conversion and ROI
• Deep experience with metrics performance and an analytical approach toward tracking and optimizing results
• 2+ years of experience with brand guidelines and voice, employment brand beneficial
• Personal drive and curiosity that fuels creative thinking and innovative ideas
• Strong organization and time management skills - We serve multiple partners across the US.

Examples of projects YOU may lead include, but are not limited to:

• Development of “Company Overview” and “Employer Profile” page design templates on various job boards (Indeed, Zip Recruiter, LinkedIn, Facebook)
• Execution of national campaigns targeted to specific trade professional populations; methods include direct mail, email, digital advertising paid and organic, social media channels
• Development of social media story boards to be used in building partner business social calendars
• Development and management of Talent Marketing scorecards, focusing on the KPIs that matter most, and stack ranking our teams on execution
• Maintenance and optimization of nurture and engagement messages to reduce funnel leakage from lead gen to hire
• Bring your own ideas! We are a highly collaborative team, and you will be given a lot of autonomy in how you reach your goals.