Marketing Manager, US Eye Care - OTC - AbbVie

AbbVie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people's lives across several key therapeutic areas – immunology, oncology, neuroscience, and eye care – and products and services in our Allergan Aesthetics portfolio. For more information about AbbVie, please visit us at www.abbvie.com. Follow @abbvie on Twitter, Facebook, Instagram, YouTube and LinkedIn. 

The Marketing Manager US Eye Care, OTC will create and develop analysis & recommendations based on several different business needs for AbbVie’s Eye Care Consumer Products. They will partner with marketing, analytics & finance counterparts to assist the brand and trade teams in the execution of marketing strategies and tactics to drive growth for the business.  They will provide support to the brand and trade teams in the monthly and ad hoc needs of AbbVie’s commercial cycle (e.g., LRP, SP2, LBE, GtN, Deductions Reconciliation, etc.). They will derive findings and implications from multiple data platforms to strengthen commercial understanding of brand performance, marketplace dynamics and growth opportunities; inform financial forecasting and brand planning processes; and develop fact-based marketing and sales investment strategies to optimize performance. The individual has demonstrated the ability to align business issues with business/promotional analysis and to determine tactical implications with some supervision and is a highly effective communicator of results.

This role requires strong collaboration within the US Eye Care organization and broader AbbVie stakeholders. Internal partners can include but are not limited to Finance, Marketing Analytics & Business Insights team, Commercial Brand HCP, Digital, & Consumer Marketing teams, Sales, Key Accounts, Trade, E-Commerce, Regulatory, Legal, Medical, and Agencies.

Key Responsibilities Include:

• Supports the management of the OTC marketing budget while identifying efficiencies/synergies where possible to maximize resources
• Provides monthly gross-to-net tracking to trade and marketing leaders to understand customer promotion planning and execution to deliver forecasted revenue
• Work with both the brand and trade teams to track performance and provide leadership updates on sales and shipments by customer (at the brand and SKU level)
• Assists Head of Sales and Head of Marketing with independent annual planning processes via coordination, consolidation and tracking of customer/brand team plans
• Works with Customer Service to understand DTP customer credentialing, ordering patterns and inventory management issues
• Partner with the Marketing Analytics & Business Insights team to evaluate the effectiveness of marketing strategies by establishing learning agendas/measurement plans, understanding insights, and formulating recommendations for changes to non-personal promotional, and tactical plans for field-facing resources.
• Partner with MABI to Develop KPI dashboard automation to ensure tracking of national and sub-national performance utilizing various data sets.
• Utilize KPI dashboards to Monitor and analyze all sources of company and industry sales and marketing data to evaluate the effectiveness of marketing strategies and formulate recommendations for optimizations.
• Participate in cross-functional teams and develop effective working relationships with salesforce, key physicians, brand teams, and executive leadership.  Stay abreast of industry trends in artificial tears, anterior segment, and eyecare.
• Conduct routine field travel with the sales force and trade sales to better understand market drivers and dynamics

Education and Experience

• Bachelor’s Degree in a technical discipline field required; MBA or other advanced degree in social science, life sciences, or related area is desired
• Minimum 3+ years of professional analytical experience (pharma, device, OTC or FMCG preferred)
• Knowledge of health care and/or pharmaceutical industry preferred (not mandatory)

Essential Skills, and Competencies

• Must have a high level of competency with Microsoft Excel
• Ability to analyze difficult, complex situations, understand the details, and not get lost in them
• Financial/budgetary experience preferred
• Excellent communication skills, both oral and written, with an ability to make effective presentations to customers, sales team, and senior management
• Ability to appropriately prioritize and execute multiple critical issues
• Strong interpersonal skills, managing multiple stakeholders in a changing and flexible environment

Applicable only to applicants applying to a position in any location with pay disclosure requirements under state or local law: ​

• The compensation range described below is the range of possible base pay compensation that the Company believes in good faith it will pay for this role at the time of this posting based on the job grade for this position. Individual compensation paid within this range will depend on many factors including geographic location, and we may ultimately pay more or less than the posted range. This range may be modified in the future.​

• We offer a comprehensive package of benefits including paid time off (vacation, holidays, sick), medical/dental/vision insurance and 401(k) to eligible employees.​

• This job is eligible to participate in our short-term incentive programs. ​

• This job is eligible to participate in our long-term incentive programs​

Note: No amount of pay is considered to be wages or compensation until such amount is earned, vested, and determinable. The amount and availability of any bonus, commission, incentive, benefits, or any other form of compensation and benefits that are allocable to a particular employee remains in the Company's sole and absolute discretion unless and until paid and may be modified at the Company’s sole and absolute discretion, consistent with applicable law. ​

AbbVie is an equal opportunity employer and is committed to operating with integrity, driving innovation, transforming lives, serving our community and embracing diversity and inclusion.  It is AbbVie’s policy to employ qualified persons of the greatest ability without discrimination against any employee or applicant for employment because of race, color, religion, national origin, age, sex (including pregnancy), physical or mental disability, medical condition, genetic information, gender identity or expression, sexual orientation, marital status, status as a protected veteran, or any other legally protected group status.

US & Puerto Rico only - to learn more, visit https://www.abbvie.com/join-us/equal-employment-opportunity-employer.html 

US & Puerto Rico applicants seeking a reasonable accommodation, click here to learn more:

https://www.abbvie.com/join-us/reasonable-accommodations.html