Marketing Manager - Hyertek
Washington, DC
About the Job
- Brand Positioning:
- Develop and refine HyerTek's brand positioning strategy.
- Ensure consistency and alignment of marketing messages across all platforms.
- Website Management:
- Oversee the complete rebuild of the website.
- Maintain and update the website with new content, ensuring SEO optimization.
- Develop a dedicated section for thought leadership content.
- Content Creation and Management:
- Create and manage a content calendar for blogs, whitepapers, case studies, and videos.
- Write and publish regular blog posts and guest articles.
- Develop educational content and detailed case studies.
- Social Media Management:
- Optimize and manage company profiles on LinkedIn, Twitter, and Facebook.
- Regularly post updates, articles, and insights.
- Engage with followers and respond to comments and messages.
- Event Planning and Coordination:
- Identify and register for key industry events and conferences.
- Coordinate logistics for event attendance, including travel and booth setup.
- Prepare marketing materials and presentations for events.
- Email Marketing:
- Develop and manage email marketing campaigns.
- Create and send newsletters, promotional emails, and event invitations.
- Segment email lists to target specific audiences.
- Market Research and Analysis:
- Conduct market research to identify trends and opportunities.
- Analyze industry reports and data to inform marketing strategies.
- Monitor competitor activities and adjust marketing tactics accordingly.
- Performance Tracking and Reporting:
- Track key performance indicators (KPIs) for all marketing activities.
- Prepare regular reports on marketing performance and ROI.
- Use analytics tools to measure the effectiveness of campaigns and adjust strategies.
- Customer Engagement:
- Develop strategies to enhance customer engagement and retention.
- Gather and analyze customer feedback to improve marketing efforts.
- Implement customer satisfaction surveys and follow-up processes.
Content Creation Objective (All Forms)
- Case Studies
- Whitepapers
- Blog Posts
- Infographics
- Videos
- Podcasts
- Webinars
Source : Hyertek
