Marketing Operations Manager - TechTarget

TechTarget (Nasdaq: TTGT) is the global leader in purchase intent-driven marketing and sales services that deliver business impact for enterprise technology companies. With high-quality editorial content across more than 150 highly targeted technology-specific websites and 1,125 channels, TechTarget attracts technology buyers researching companies’ information technology needs. By understanding tech buyer content consumption, TechTarget creates the purchase intent insights that fuel effective marketing and sales activities for clients around the world. TechTarget’s subsidiaries and divisions include:

• BrightTALK^®, a B2B webinar and virtual event marketing platform for content marketing and demand generation
• Enterprise Strategy Group™, an integrated technology analyst, research and strategy firm providing market intelligence and actionable insight to the global technology community.
• Xtelligent Healthcare Media™, the largest B2B healthcare integrated marketing services, media and data network

Because TechTarget serves the finest marketers in the technology world, The Marketing Operations function at TechTarget aspires to be one of the places where we innovate to show the way for our clients. Our rapidly expanding teams handles a host of critical needs across many skillsets. Our immediate need is for a Marketing Operations Manager.

This Marketing Operations Manager will have marketing automation responsibilities, manage reporting for the Corporate Marketing team, and own our marketing database. They will collaborate with marketers, designers, and sales operations to support crucial strategies that deliver measurable results for multiple brands. As a member of the Corporate Marketing team, this person will be exposed to many facets of the business and will have the opportunity to work on multiple exciting projects simultaneously.

Key Responsibilities

• Own key marketing processes like lead flow management, database hygiene, marketing automation, and system integration
• Lead system diagnosis and troubleshooting and be proactive in flagging system inefficiencies
• Support team members on Marketo platform and operations process changes and enforce adherence to process
• Generate regular reports on marketing activities, providing insights and recommendations to senior management
• Develop knowledge of our core product offerings, audience selection, marketing tactics, and clients

• Maintain the Marketo platform, ensuring seamless integration with other marketing and CRM systems, such as Salesforce
• Guide us to continually document and adhere to industry best practices for data management, workflow automation, and reporting

Required Skills and Qualifications

• 2-4+ years of marketing and Marketo experience
• Familiarity with Salesforce, Zapier, Tableau or similar technology
• Likely to have B.S/B.A. in Marketing, Business, or related field experience
• Collaborative and able to partner effectively with teams across the organization
• Highly organized and can balance multiple priorities simultaneously
• Awareness of GDPR, CAN-SPAM, and data privacy
• Flexible and adaptable through uncertainty

Nice to Have

• Certification in Marketo, Salesforce, or similar technology
• Knowledge of Airtable, Webflow

TechTarget may require applicants to satisfactorily complete a background check. TechTarget will consider your job duties, among other factors, in determining what constitutes satisfactory completion of the background check. All information obtained as a result of a background check will be used solely for employment purposes.

TechTarget (https://www.techtarget.com/) offers generous benefits, including Health, Dental, Vision and 401k plans. We also have an Open Leave Policy and 18 paid holidays!

Nondiscrimination Policy

TechTarget, Inc., including its subsidiaries, is an equal opportunity employer and complies with all applicable federal, state, and local fair employment practices laws. We strictly prohibit and do not tolerate discrimination against employees, applicants, or any other covered persons because of race, color, sex (including pregnancy), age, national origin or ancestry, ethnicity, religion, creed, sexual orientation, gender identity or expression, status as a veteran, and basis of disability or any other federal, state or local protected class. This policy applies to all terms and conditions of employment, including, but not limited to, hiring, training, promotion, discipline, compensation, benefits, and termination of employment. TechTarget complies with the Americans with Disabilities Act (ADA), as amended by the ADA Amendments Act, and all applicable federal, state or local law.

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