Marketing Operations Specialist- Marketo - Blackline

It's fun to work in a company where people truly believe in what they're doing!

At BlackLine, we're committed to bringing passion and customer focus to the business of enterprise applications.

Since being founded in 2001, BlackLine has become a leading provider of cloud software that automates and controls the entire financial close process. Our vision is to modernize the finance and accounting function to enable greater operational effectiveness and agility, and we are committed to delivering innovative solutions and services to empower accounting and finance leaders around the world to achieve Modern Finance.

Being a best-in-class SaaS Company, we understand that bringing in new ideas and innovative technology is mission critical. At BlackLine we are always working with new, cutting edge technology that encourages our teams to learn something new and expand their creativity and technical skillset that will accelerate their careers.

Work, Play and Grow at BlackLine!

The marketing operations specialist is responsible for design, quality assurance (QA), execution, maintenance, and reporting on automated marketing programs and email distribution related to BlackLine marketing strategy with a focus on reporting.

• Primary Marketing Operations advisor/expert on outbound marketing campaigns for select Marketing teams
• Build and execute various types of programs in Marketo
• Coordinate with other marketing teams and Traffic team to manage outbound programs
• Update and analyze the performance of marketing campaigns in Marketo and Salesforce
• Continuously improve data intake and cleansing following industry best practices and internal process
• Collaborate with other marketing operations team members on projects such as segmentation, lead scoring, lead life cycle, documentation and enablement
• Assist in implementation of integration processes with 3rd party vendors
• Train other marketing teams on how to run basic reports in Salesforce
• Identify areas of improvements and enhancements on marketing programs and make recommendation
• Other job-related duty as assigned

• 3-4 years of experience in Marketing Operations/Demand Generation
• 3-4 years of hands-on experiences with marketing automation platforms such as Marketo, Eloqua, Pardot or Hubspot
• B2B marketing background with experience in marketing automation, lead processing (including lead scoring), marketing database, and email compliance
• Strong ability to work cross functionally
• Excellent planning and project management skills
• Ability to look ahead to meet regular deadlines and predict and prevent last minute fires
• Advanced Excel skills, including V-lookups, Pivot tables, and data reporting
• High attention to detail with high volume output
• Must be highly driven and self-motivated for a fast-paced evolving environment
• Marketo or other marketing automation platform such as Eloqua, Pardot or Hubspot
• Salesforce
• Wrike or other project management system such as Asana, Basecamp, Trello or Jira

• Marketo Certified Associate (Adobe Certified Professional -Marketo Engage Business Practitioner) or Eloqua, Pardot and Hubspot certified
• Google Analytics or Google AdWords

• A technology-based company with a sense of adventure and a vision for the future. Every door at BlackLine is open. Just bring your brains, your problem-solving skills, and be part of a winning team at the world's most trusted name in Finance Automation!
• A culture that is kind, open, and accepting. It's a place where people can embrace what makes them unique, and the mix of cultural backgrounds and varying interests cultivates diverse thought and perspectives.
• A culture where BlackLiner's continued growth and learning is empowered. BlackLine offers a wide variety of professional development seminars and inclusive affinity groups to celebrate and support our diversity.

BlackLine is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity or expression, race, ethnicity, age, religious creed, national origin, physical or mental disability, ancestry, color, marital status, sexual orientation, military or veteran status, status as a victim of domestic violence, sexual assault or stalking, medical condition, genetic information, or any other protected class or category recognized by applicable equal employment opportunity or other similar laws.

BlackLine recognizes that the ways we work and the workplace itself has shifted. We innovate in a workplace that optimizes a combination of virtual and in-person interactions to maximize collaboration and nurture our culture. Candidates who live within a reasonable commute to one of our offices will work in the office at least 2 days a week.

Placement within this range depends upon several factors, including the applicant's prior relevant job experience, skill set, and geographic location. In addition to base pay, BlackLine also offers short-term and long-term incentive programs, based on eligibility, along with a robust offering of benefit and wellness plans.

BlackLine is committed to creating an inclusive and accessible experience for all candidates. If you require a reasonable accommodation that would better enable your success during the application or interview process, please complete this form.