Marketing and Outreach Specialist - Kolmac Integrated Behavioral Health

Kolmac Integrated Behavioral Health and Concerted Care Group (CCG) is a leading outpatient treatment provider in the Mid-Atlantic region. We are committed to treating individuals whose lives have been impacted by substance use and mental health disorders. We do this by providing compassionate and evidence-based treatment, aimed at improving the quality of life for those we serve.

We are dedicated to a client-centered mission that achieves measurable outcomes through a culture of diversity and inclusion. Driven by our innovative integrated behavioral model, we empower our team to make a meaningful impact every day.

We stand behind our commitment to diversity, equity and inclusion, which are the core of our company with our patients and employees. Our leadership team invests to enhance the programs we offer patients to expand access to care and offer flexibility. Patient care is at the heart of everything we do. We want your experience and expertise on our team!  When you join our organization, you are connecting to a committed and caring group of colleagues.

We are currently in search of an experienced Marketing and Outreach Specialist for our Burtonsville, MD location. The Marketing and Outreach Specialist at Kolmac Integrated Behavioral Health and all its subsidiaries ("Kolmac" or the "Company") is the forefront representing both the Kolmac and CCG Brands supporting the Director of Marketing and Communications.  This person must be dynamic, innovative, result driven, passionate and detail oriented.  The Marketing and Outreach Specialist will collaborate with both organizations’ key stakeholders and departments to assess marketing and communications business objectives and translate individual departments’ specific goals and challenges into marketing initiatives. They will own and drive the project management of a wide variety of marketing initiatives and tactics, including creative development, editing, blogging, writing, design, newsletters, traditional collateral pieces, email campaigns, events and conferences maintaining quality assurance and brand compliance.  The ideal candidate will have a passion for mental health advocacy, strong communication skills, and the ability to manage multiple projects simultaneously.

• Create content including writing, design, and development of projects such as blogs, presentations, newsletters, digital and traditional marketing materials, email campaigns, social media, events, and outreach
• Coordinate projects and support staff, influence stakeholders with professional design/execution advice and expertise to obtain feedback and approvals to execution of the projects
• Conduct, analyze, and present research on competitors and present research on market performance, competitive landscape, and industry trends
• Collaborate with internal teams and external partners to support marketing initiatives
• Serve as the organization’s social media content creator
• Monitor and respond to social media interactions, maintaining a positive and professional presence
• Conduct website editing and blogging for Concerted Care Group and Kolmac on a regular basis
• Create monthly newsletters
• Assist with the coordination and execution of company activities, events, conferences, and meetings
• Assist with the coordination of outreach efforts to employee assistance programs, hospitals, lawyers, court systems, emergency responders, primary care, and urgent care facilities advertising our brand through e-mail drip campaigns and meetings
• Maintain a calendar of outreach activities through designated software (meetings, phone calls, workshops, networking events, seminars, on-line and in-person events)
• Develop and maintain relationships with community organizations, partners, and stakeholders
• Represent Kolmac at community events, health fairs, and other outreach activities to promote our services and programs
• Manage events in-person or virtually and build appropriate campaigns to advertise the events
• Create community events. Assist with execution of creating invitations, advertising events, tracking event attendance, survey results, and reporting
• Liaison between referral source, patient, and clinical/medical staff to support marketing effort
• Occasionally, will be required to lift brochure boxes, tables, portable banners and transport equipment to and from events/offices
• Occasional need for evenings or weekend work for outreach and event activities
• Other projects and duties as assigned

• Bachelor's degree in Communications, Marketing, Business, or related fields preferred
• 3-5 years of recent experience in outreach in behavioral health or addiction treatment required
• Outstanding written communication and presentation skills. Must be comfortable speaking and presenting to small and large audiences
• Detail oriented with the ability to manage multiple projects
• Strong knowledge of Google Ads, SEO/SEM
• Strong knowledge of social media marketing platforms
• Proficient in Microsoft Excel/Microsoft Word/ Microsoft Outlook
• Experience with Sales Force CRM required
• Experience with Constant Contact required
• Must hold a current and valid driver’s license
• Experience with graphic design software (e.g., Adobe Creative Suite) is a plus
• Must have reliable transportation

We Offer

• Competitive Compensation
• Full Benefits: Medical/Dental/Vision
• Life Insurance
• 401K
• Tuition Reimbursement
• Paid Professional Development Time
• Student Loan Repayment Program
• Paid Vacation Time
• And More!

The base pay for this position generally ranges between $60,000 a year to $70,000 a year. Factors, such as but not limited to, geographical location, relevant experience, licensure, education, and skill level may impact the pay for this position.

Kolmac Integrated Behavioral Health has been a leader in Outpatient Treatment since 1973. Patient care is at the heart of what we do. Kolmac Outpatient Recovery and Concerted Care Group (CCG) have merged to provide addiction treatment and behavioral health treatment services for individuals, families, couples, and groups. We serve communities across Maryland, DC, Virginia, Delaware, and Pennsylvania. We are still growing!