Marketing Program Manager (Blog and Podcast), AWS Launch Marketing - Amazon

Description A Marketing Program Manager (PM) on the AWS Launch Marketing Team supports the production of AWS Blogs and the Official AWS Podcast. Paired with that function, the PM looks for ways to showcase AWS through exceptional storytelling, focusing on the AWS Podcast and Blog channels. The ideal candidate is both creative and strategic, with experience in content strategy/planning, execution, content performance evaluation, and copy writing. This role involves the ability to elevate AWS stories through meticulous execution of data-informed content creation. Content Strategy: Collaborate cross functionally with stakeholders to form or update content strategies. Stay abreast of trends to incorporate them into strategic plans. Identify and review KPIs/analytics and use data to make informed decisions for future work. Story Development and Copy Writing: Work with a diverse set of stakeholders to identify and uplevel compelling content for AWS products, partners, use cases, etc. that elevates the AWS brand, and drives traffic and engagement. Facilitate the production of informative content that educates our audience on evolving services, technological updates, and other advancements, promote content through multiple channels, and create an overall exceptional user experience. Program Management: Work with the AWS Brand team to ensure content complies with corporate standards. Use data driven research to evaluate content performance to change or implement best channel practices. Look for opportunities to implement production efficiencies and increase performance. This role will sit in Seattle, WA USA only. Relocation offered to this location only from within the USA only. Key job responsibilities Author and maintain documentation for high quality content and channel standards. Develop, negotiate, and drive content strategy in alignment with all stakeholders Use data and gather feedback to drive insights into content production and planning. Work with other product managers, producers, writers, editors, etc. to improve and evolve how we approach content production. A day in the life About AWS Diverse Experiences AWS values diverse experiences. Even if you do not meet all of the preferred qualifications and skills listed in the job description, we encourage candidates to apply. If your career is just starting, hasn't followed a traditional path, or includes alternative experiences, don't let it stop you from applying. Why AWS? Amazon Web Services (AWS) is the world's most comprehensive and broadly adopted cloud platform. We pioneered cloud computing and never stopped innovating - that's why customers from the most successful startups to Global 500 companies trust our robust suite of products and services to power their businesses. Inclusive Team Culture Here at AWS, it's in our nature to learn and be curious. Our employee-led affinity groups foster a culture of inclusion that empower us to be proud of our differences. Ongoing events and learning experiences, including our Conversations on Race and Ethnicity (CORE) and AmazeCon (gender diversity) conferences, inspire us to never stop embracing our uniqueness. Mentorship & Career Growth We're continuously raising our performance bar as we strive to become Earth's Best Employer. That's why you'll find endless knowledge-sharing, mentorship and other career-advancing resources here to help you develop into a better-rounded professional. Work/Life Balance We value work-life harmony. Achieving success at work should never come at the expense of sacrifices at home, which is why we strive for flexibility as part of our working culture. When we feel supported in the workplace and at home, there's nothing we can't achieve in the cloud. About the team The AWS Launch Marketing team produces content that raises awareness for AWS products and important stories. We produce high-quality content-marketing assets (blogs, videos, podcasts, newsletters, livestreams, etc.) that engage a broad external audience. We support marketing and messaging goals by providing expertise in efficient and effective content-marketing strategy, presentation, production, and promotion. The Launch Marketing team is part of the larger AWS Sales, Marketing, and Global Services (SMGS) team, which is responsible for driving revenue, adoption, and growth from the largest and fastest growing small- and mid-market accounts to enterprise-level customers including public sector. Sales, Marketing and Global Services (SMGS) AWS Sales, Marketing, and Global Services (SMGS) is responsible for driving revenue, adoption, and growth from the largest and fastest growing small- and mid-market accounts to enterprise-level customers including public sector. Basic Qualifications - 3+ years of professional non-internship marketing experience - Experience using data and metrics to drive improvements - Experience managing or working within cross-functional marketing and creative teams Preferred Qualifications - Experience in digital marketing and content production timelines and process - Experience developing content strategies in support of business goals. - Experience writing or editing customer-facing content Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. For individuals with disabilities who would like to request an accommodation, please visit https://www.amazon.jobs/en/disability/us. Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $70,900/year in our lowest geographic market up to $151,700/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits. For more information, please visit https://www.aboutamazon.com/workplace/employee-benefits. This position will remain posted until filled. Applicants should apply via our internal or external career site.