Marketing Program Manager - Streaming Loyalty - DISH

Company Summary:

DISH, an EchoStar company, has been reimagining the future of connectivity for more than 40 years. Our business reach spans satellite television service, live-streaming and on-demand programming, smart home installation services, mobile plans and products and now we are building America’s First Smart Network™.

Today, our brands include EchoStar, Hughes, DISH TV, Sling TV, Boost Mobile and Gen Mobile.

Department Summary:

The Customer Retention Department blends marketing, operations, strategy, and analytics. Within Video Services, this team is highly visible to the Executive Leadership and drives initiatives to retain and monetize DISH’s customer base, including DISH and Sling brands. Our mission is to enhance customer loyalty by improving their experience and engagement.

Job Duties and Responsibilities:

A Marketing Program Manager at DISH oversees customer communications across various channels such as web, email, print, TV, and video, ensuring that offers and commitments are effectively conveyed to enhance perceived value. They collaborate with networks, producers, and talent to develop large-scale marketing campaigns that strengthen the brand’s value proposition. Additionally, they work closely with analytics and operations teams to implement strategies that improve customer engagement and retention. 

 

 Key Responsibilities:

• Evaluate and shape the end-to-end customer journey for our Sling OTT product, identifying opportunities for customers to love us
• Analyze the effectiveness of current retention tactics, recommend changes for continuous improvement, and optimize future performance
• Dissect data and leverage customer insights to identify effective and ineffective retention strategies, informing the team and the wider business on improvement opportunities
• Lead cross-functional projects, develop implementation strategies, secure alignment with key decision-makers, meet crucial deadlines, and ensure successful market launches
• Provide sound recommendations to company executives, including weekly presentations to the business group SVP

Skills, Experience and Requirements:

Education and  Experience:

• Bachelor's degree (B. A.) from a four-year college or university; or a degree in Business, Economics, Finance, Mathematics, or Engineering
• Three or more years of experience in finance, project, or strategy roles
• Over two years of experience in building financial models, forecasts, and dynamic reports
• At least one year managing complex cross-functional projects, overcoming operational hurdles, and driving initiatives forward

 

Skills and Qualifications:

• Deep understanding of customer experience principles and the ability to develop strategies that enhance customer satisfaction and loyalty

• Exceptional analytical and creative problem-solving skills, turning data into actionable insights

• Proactive and innovative mindset, constantly developing new ideas and strategies for customer retention and business growth

• Proven ability to lead and manage complex projects, ensuring successful implementation and alignment with business objectives

• Proficient in preparing and delivering engaging presentations tailored to specific audiences

• Excellent written and verbal communication skills, attention to detail and exceptional organizational skills

• Adaptable in fast-paced, ambiguous environments, quickly adjusting to changing priorities
• Collaborative team player, effective in cross-functional team settings to achieve shared goals

Benefits:

We offer versatile health perks, including flexible spending accounts, HSA, a 401(k) Plan with company match, ESPP, career opportunities, and a flexible time away plan; all benefits can be viewed here: DISH Benefits.

 

The base pay range shown is a guideline. Individual total compensation will vary based on factors such as qualifications, skill level, and competencies; compensation is based on the role's location and is subject to change based on work location. 

 

Candidates need to successfully complete a pre-employment screen, which may include a drug test and DMV check. Our company is committed to fostering an inclusive and equitable workplace where every individual has the opportunity to succeed. We are dedicated to providing individuals with criminal or arrest records a fair chance of employment in accordance with local, state, and federal laws.

 

The posting will be active for a minimum of 3 days. The active posting will continue to extend by 3 days until the position is filled.

Salary Range:USD $72350.00 - $103400.00 / Year