Marketing & Public Relations Analyst at Westat
Rockville, MD
About the Job
Westat is an employee-owned corporation providing research services to agencies of the U.S. Government, as well as businesses, foundations, and state and local governments. Westat's research, technical, and administrative staff of more than 2,000 is located at our headquarters in Rockville, Maryland, near Washington, DC.
Westat is committed to building a diverse workforce and a culture of inclusivity, belonging and equity for all. We believe that our greatest strength draws on the different backgrounds, cultures, perspectives and experiences of our employees.
Job Summary:
Westat is seeking a highly skilled marketing and public relations professional with a strong focus on writing tasks that include creating compelling content for the web, press materials, factsheets and brochures, as well as client presentations. This hands-on position also requires task planning, content and creative review, project execution, analysis, and reporting. The ideal candidate will excel in uncovering insights and collaborating with subject matter experts (SMEs) across a diverse organization to support our research and solutions for our clients.
This opportunity is a hybrid work arrangement requiring 1 day on-site at our Rockville, MD office.
Job Responsibilities:
Westat offers a well-rounded and comprehensive benefits program focused on wellness and work/life balance. Subject to plan requirements, employees may participate in:
This opportunity will be posted for a minimum of 5 days and applications will be accepted on an ongoing basis.
Westat is an Equal Opportunity Employer and does not discriminate on the basis of race, creed, color, religion, sex, national origin, age, veteran status, disability, marital status, sexual orientation, citizenship status, genetic information, gender identity or expression, or any other protected status under applicable law.
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Westat is committed to building a diverse workforce and a culture of inclusivity, belonging and equity for all. We believe that our greatest strength draws on the different backgrounds, cultures, perspectives and experiences of our employees.
Job Summary:
Westat is seeking a highly skilled marketing and public relations professional with a strong focus on writing tasks that include creating compelling content for the web, press materials, factsheets and brochures, as well as client presentations. This hands-on position also requires task planning, content and creative review, project execution, analysis, and reporting. The ideal candidate will excel in uncovering insights and collaborating with subject matter experts (SMEs) across a diverse organization to support our research and solutions for our clients.
This opportunity is a hybrid work arrangement requiring 1 day on-site at our Rockville, MD office.
Job Responsibilities:
- Collaborate with SMEs and the marketing team to support multi-channel thought leadership initiatives and products.
- Develop and write engaging and compelling client presentations that effectively communicate our research and solutions.
- Support marketing campaigns, including content creation, tracking, results reporting, and recommendations.
- Assist in the execution of branding strategies by working closely with senior leaders and SMEs, creatives, content providers, and distribution partners.
- Provide quality control of products and oversight for internal marketing processes and standards.
- Review editorial calendar, resolve challenges, and investigate and recommend innovative tools for possible solutions.
- Bachelor's degree in marketing, advertising, communications, or a related field.
- 5+ years of experience in marketing and public relations roles.
- Proven experience in writing and creating engaging presentations.
- Experience in digital and print marketing, content and social marketing, and brand development.
- Experience in the B2G industry and understanding of the federal contracting landscape.
- Demonstrated communication skills.
- Collaboration with teams, managers and/or clients
- Organization skills, including time management ability
- Detail oriented
Westat offers a well-rounded and comprehensive benefits program focused on wellness and work/life balance. Subject to plan requirements, employees may participate in:
- Employee Stock Ownership Plan
- 401(k) Retirement Plan (15 days per year)
- Paid Parental Leave (10 days per year)
- Vacation Leave (7 government holidays and 2 floating holidays per year)
- Sick Leave
- Holiday Leave
- Professional Development
- Health Advocate
- Employee Assistance Program
- Travel Accident Insurance
- Medical Insurance
- Dental Insurance
- Vision Insurance
- Short Term Disability Insurance
- Long Term Disability Insurance
- Life and AD&D Insurance
- Critical Illness Insurance
- Supplemental Life Insurance
- Flexible Spending Account
- Health Savings Account
This opportunity will be posted for a minimum of 5 days and applications will be accepted on an ongoing basis.
Westat is an Equal Opportunity Employer and does not discriminate on the basis of race, creed, color, religion, sex, national origin, age, veteran status, disability, marital status, sexual orientation, citizenship status, genetic information, gender identity or expression, or any other protected status under applicable law.
#LI-WST1
