Marketing and Sales for Senior Living - Parallel

Join our Parallel family at our Senior Living Community in Westland as our Marketing and Sales Manager! Experience marketing for senior living communities is a requirement.

Our ideal candidate will be a self-starter who has proven planning and organizational skills required to strategize business prospecting and strategic client development of new business opportunities within the market area assigned. This candidate will have a focus and passion for marketing within the Senior Living arena with experience of meeting and exceeding established expectations and quotas of increasing patient admissions and expanding market share.

Marketer responsibilities:

• Explain senior living services to vendors, nursing agencies and potential clients

• Relationship management (between home health agencies, DME, discharge planners, Social Services, etc.).
• Review intakes.
• Follow up with referral sources.
• Keep detailed records of all contacts.
• Plan and coordinate public affairs and communication efforts to include, but not limited to, public relations, health fairs, and community outreach.
• Plan and develop company marketing and communication materials.
• Anticipate potential negative and positive impacts on the business and adapt strategies accordingly.
• Intimate demographic knowledge of the market area.
• Have a dependable vehicle.
• Self-motivated.
• Strong knowledge of social media.

Experience:

• Marketing: 4 years (Required)
• Senior living: 2 years (Required)
• Sales: 4 years (Required)

License or certifications:

• Driver's License (Required)

Travel:

• 75% (Required)

Benefits:

• Medical, dental and vision insurance.
• Paid time off.