Marketing Science Partner - Global Clients & Agencies - Meta

Marketing Science’s mission is to unlock the full potential of businesses on Meta platforms by transforming advertising performance and industry practices, through the use of data-driven analytical methods. Our Global Clients and Agencies (GCA) team fulfills this mission for our largest advertisers globally, and the world’s largest agency holding companies.The Marketing Science GCA team is actively seeking an exceptional candidate to join as a full-time Marketing Science Partner focusing on our Global Agencies portfolio. We’re looking for someone with strong analytical and critical thinking skills, deep expertise in marketing and advertising measurement and familiarity with large data sets and data manipulation tools. As a highly client-facing role, with interactions at the highest levels of our clients’ organizations, we’re also looking for someone with excellent communication and relationship building skills, in particular the ability to articulate complex concepts simply and succinctly, and the ability to effectively influence key decision makers.The successful candidate will own the primary measurement relationship with a small portfolio of global agency holding companies. The agencies in the team's portfolio are complex multi-faceted and/or geographically distributed businesses. Successfully influencing these businesses entails developing deep, trusted relationships with HQ teams and developing sophisticated global strategies, but also translating these strategies into effective regional and local execution in partnership with other Marketing Science teams.This position will likely include an element of international travel (10-20%).

RESPONSIBILITIES

Marketing Science Partner - Global Clients & Agencies Responsibilities:

• Manage a complex set of measurement-related agency relationships, and extract maximum value from these relationships for both the agencies and Meta.
• Drive exceptional measurement practices with agencies by designing global learning agendas and testing programs (A/B tests, conversion and brand lift studies, partner lift studies and so on) and doing research to help agencies understand and improve the effectiveness of their advertising across Meta’s platforms and across their wider media portfolio.
• Work with Meta’s industry leading measurement tools, open source solutions such as Robyn, and measurement partners, to enable measurement practices such as randomized controlled trials-based experimentation, Marketing Mix Modelling and impression-level big data analytics. Where relevant, work with product and/or business engineering teams to identify and deliver relevant product adaptations or enhancements.
• Cultivate strong cross-functional partnership with internal teams such as Sales, Creative Shop, Business Engineering, and Product Marketing, in order to maximise client benefit and business impact, bridging the gap between measurement and other components of our client engagement strategies.
• Undertake deep data analysis to identify key impact opportunities, including developing queries to run against Meta's internal data infrastructure.
• Conduct in-depth standard and custom ad effectiveness meta-analyses and research studies to understand the relative impact of different marketing strategies across digital platforms and across media. Communicate these results to both specialist and generalist audiences, including simplification of complex concepts where relevant.
• Provide feedback to and collaborate with Product, R&D, and Partnerships to identify opportunities for new features, products, and partnerships and drive client engagement around measurement innovation, including product alphas and beta.

MINIMUM QUALIFICATIONS

Minimum Qualifications:

• Bachelor's degree in a directly related field, or equivalent practical experience.
• 5+ years experience independently scoping and executing research and measurement projects with clients and/or cross-functional stakeholders.
• Expertise in analyzing and manipulating data sets to understand patterns and provide insights.
• Demonstrated leadership experience at an industry level and with senior clients, and in particular the skill to build trusted relationships with clients.
• Proven experience communicating technical content to all types of audiences, and translating complex and/or technical concepts to make them accessible for business stakeholders.
• Proven knowledge of advertising measurement methods and technologies, especially experimental techniques and MMM.
• Fluency with data querying languages (e.g. SQL) and manipulation tools to work with large data sets.

PREFERRED QUALIFICATIONS

Preferred Qualifications:

• Advanced degree in a quantitative field or an MBA
• Experience working within or with large global agency holding companies
• Competency in data science-focused programming languages such as R or Python