Marketing/Social Media Coordinator - AVCON Inc.

The Marketing/Social Media Coordinator is a creative individual with a positive and collaborative attitude responsible for connecting and engaging with AVCON’s clients, targets, affiliates, and peers through designated social media outlets in a unique and meaningful way, as well as organizing and implementing a variety of marketing projects to support the Marketing Department. The primary focus of this role will consist of working collectively with AVCON’s principals and staff to maintain and build AVCON’s social media presence across all the firm’s channels, and drive traffic to the firm’s website.  Responsibilities may also include, but not be limited to, public relations, special events management, advertising, and creating firm brand awareness, as well as preparation of status reports on social media and marketing efforts.

ESSENTIAL FUNCTIONS (may include but are not limited to):

• Day-to-day management of all social media accounts including, but not limited to, assisting with content generation and implementation of social media plans and procedures, completing research of market trends and analytics, implementing branding strategies, and posting and engaging with followers.
• Represent the firm’s brand across all platforms and messaging.
• Plan and execute social media calendar to ensure consistent, compelling messaging and programming.
• Collaborate with principals and staff to brainstorm campaigns and conceptualize ideas.
• Proactively drive influencer relationships and brand partnerships that can help create interesting content and engagement opportunities.
• Use data insights to help the firm measure the impact and progress across all social channels and provide consistent and informed suggestions on how to improve the firm’s social media strategy.
• Develop and maintain social analytics dashboard to evaluate and shape the social media strategy against objectives.
• Drive traffic to AVCON’s website through effective and engaging use of content.
• Assist with maintaining and updating the Client Relationship Management (CRM) database.
• Provide assistance to principals, project managers, senior marketing staff, and human resources in the fulfillment of AVCON’s marketing and recruitment objectives as needed.
• Coordinate the design and production of marketing materials and maintain/update generic marketing resources, team resumes, photo library and project information sheets.
• Update and maintain current licenses and certifications, insurance, references, and project/industry awards.
• Coordinate selection, inventory, and delivery of promotional items, holiday cards, and gifts.
• Coordinate business development activities (scheduling meetings, preparing handouts, etc.), follow-up for notes and action items, and distribute information and important dates to appropriate parties.
• Assist in the planning and preparation of conferences and company events.
• Participate in various community functions, pre-proposal meetings, trade shows, advertising, and special events as needed.
• Nights and weekends are generally not required but may occasionally be necessary with little or no advanced notice.

ESSENTIAL QUALIFICATIONS

• Bachelor’s degree in Marketing, Business Development, Journalism, Communication, or related field, preferred.
• 1-3 years of related experience including digital marketing, preferably with familiarity managing multiple social accounts within the A/E/C industry.
• Proficiency with MS Office and Adobe Creative Suite or other relevant graphic applications.
• Demonstrated knowledge of various digital communications and social media software and platforms, including Content Management Systems (CMS) and digital publishing tools, preferred.
• Experience with analytics and driving continuous improvement in this area, as well as knowledge of digital trends and technology, preferred.
• Previous experience with Customer Relationship Management software, preferred.
• Demonstrated written and oral communication skills, editing and proofreading skills.
• Experience working independently as well as within cross-functional teams in a collaborative, professional environment.

REQUIRED KNOWLEDGE, ABILITY, AND SKILLS

• Ability to work independently with little/no supervision.
• Strong organization skills, attention to detail, and capacity to manage and prioritize multiple assignments/deadlines while maintaining a high level of accuracy.
• Ability to work cooperatively and collaboratively with all levels of employees and management.
• Ability to maintain confidentiality and protect privileged client and company information and documents appropriately.
• Ability to communicate effectively and tactfully both verbally and in writing.
• Ability to communicate effectively with diverse audiences.
• Ability to work strategically, developing and implementing social media campaigns and activities.
• Ability to problem solve, using investigative research and analytical skills to develop and implement solutions.
• Ability to learn new innovations and software.
• Understanding of digital audiences and fluency in best practices and techniques for digital communications.

LICENSURE/CERTIFICATIONS

• Valid drivers’ license and maintenance of satisfactory driving record.

SUPERVISORY RESPONSIBILITIES

There are no supervisory responsibilities associated with this position.

ENVIRONMENT

Work usually takes place in a clean, pleasant, and comfortable office setting. Site visits may occasionally take place in an outdoor environment.

PHYSICAL REQUIREMENTS

While performing the duties of this job, the employee is regularly required to talk or hear. The employee frequently is required to sit for long periods of time. The employee is occasionally required to stand; walk; use hands to finger, handle or feel; reach with hands and arms; climb or balance; and stoop, kneel, crouch, or crawl. The employee must frequently lift and/or move up to ten (10) pounds and occasionally lift and/or move up to 40 pounds. Specific vision abilities required by this job include close vision, color vision, and ability to adjust focus.

TOOL/PERSONAL PROTECTIVE EQUIPMENT REQUIREMENTS

Not applicable.

DISCLAIMER

This job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required for this job. Management reserves the right to make adjustments and/or assign or reassign any portion of this job description at any time with or without notice.

EQUAL EMPLOYMENT OPPORTUNITY EMPLOYER

AVCON, INC. provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, AVCON complies with applicable state and local laws governing nondiscrimination in employment at every location in which the company has facilities. This policy applies to all terms and conditions of employment including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.

AVCON expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. Improper interference with the ability of AVCON’s employees to perform their job duties may result in discipline up to and including discharge.

Please CLICK HERE and scroll down to our Benefits section to learn more about the potential Benefits you may be eligible to receive with this position.

Founded in 1988, AVCON, INC. (AVCON) is a Florida-based, full-service engineering and planning firm specializing in transportation, facilities, development, and aviation projects.  As a growing firm, AVCON continually looks for talented engineers in the civil, structural, electrical, and mechanical disciplines.  AVCON has a staff of over 80 professionals and is headquartered in Orlando, Florida with regional offices in Niceville, Florida and Charlotte, North Carolina.  AVCON has been ranked as one of Central Florida’s largest engineering firms by the Orlando Business Journal consecutively since 2007.

AVCON’s projects include facility master plans; pavement evaluation and design; power distribution, building lighting, and electrical systems design; security and low-voltage electrical design; airfield lighting and navigational aids evaluation and design; airport hangar and terminal developments; traffic assessments and roadway design; utility coordination and design; drainage and stormwater improvements; residential and commercial site planning and design; HVAC, pluming, and fire protection design; and structural inspections and design. 

AVCON prides itself on partnering with clients, colleagues, and peers in Transforming Today’s Ideas into Tomorrow’s Reality.

NOTICE TO THIRD PARTY AGENCIES: Please note that AVCON does not accept unsolicited resumes from recruiters or employment agencies. In the absence of a signed Recruitment Fee Agreement, AVCON will not consider or agree to payment of any referral compensation or recruiter fee. In the event a recruiter or agency submits a resume or candidate without a previously signed agreement, AVCON explicitly reserves the right to pursue and hire those candidate(s) without any financial obligation to the recruiter or agency. Any unsolicited resumes, including those submitted to hiring managers, are deemed to be the property of AVCON.