Marketing Specialist (10947) at USPRO
Boston, MA
About the Job
MARKETING SPEECIALIST
Boston, MA
Direct Hire
SUMMARY
We are seeking a proactive and creative Marketing Specialist to join our team
The ideal candidate will be responsible for managing our social media channels, crafting engaging content, analyzing performance metrics, and supporting a variety marketing campaigns targeted at restaurant and foodservice, customers, retail (grocery) customers, and end consumers
Additionally, the role involves creating marketing materials, managing email marketing campaigns, overseeing digital advertising efforts, and supporting public relations initiatives.
The Marketing Specialist will collaborate closely with internal teams to optimize our products across different customer channels and actively engage with industry partners to promote our branded products
If you're passionate about digital marketing, have a keen eye for detail, and thrive in a dynamic, fast-paced environment, we want to hear from you!
The position reports into the Marketing Manager
DUTIES AND RESPONSIBILITIES
Manage social media channels (Instagram, Facebook, YouTube, LinkedIn), creating monthly content calendars and scheduling posts across all channels aligning with overall strategy
Track, analyze, and report on social media insights
Support marketing campaigns targeted to restaurants and retail customers (CHOCO)
Content Creation (marketing and sales material, social media) for own-use and retail and foodservice customers including photography, videography, and editing
Creation of internal sales and training material
Manage email marketing program (B2B and D2C)
Support management of digital advertising campaigns (Meta, LinkedIn, Instacart)
Support Public Relations strategy / press release schedule
Support promotion and execution of in-person events and shows
Support graphic design and packaging design
Engage with industry partners to promote branded seafood products
REQUIREMENTS Bachelor’s degree in marketing or a related field
2+ years’ experience managing a Business or entrepreneurial social media account
1+ years’ experience in marketing related position
Strong familiarity with the business applications of social media platforms (Instagram, Facebook, X, YouTube, LinkedIn, etc.)
Understanding of social media metrics; able to interpret the results and take action to increase effectiveness of social media campaigns
Impeccable written and verbal communication skills
Excellent time management skills with the ability to efficiently manage priorities
Strong interpersonal and communication skills
Open to giving and receiving feedback
Basic graphic design experience
Excellent attention to detail
Familiarity with Google Analytics and other social media analytical tools a plus
Background or special interest in the Food Industry a plus
Video editing skills a plus
Experience with Adobe Suite preferred (Premiere Pro, Lightroom, Photoshop, etc.)
ADDITIONAL REQUIREMENTS Provide relevant portfolio samples (edited photos and/or videos, social posts, blogs, etc.)
Provide analytics on the success of social media accounts you manage
Boston, MA
Direct Hire
SUMMARY
We are seeking a proactive and creative Marketing Specialist to join our team
The ideal candidate will be responsible for managing our social media channels, crafting engaging content, analyzing performance metrics, and supporting a variety marketing campaigns targeted at restaurant and foodservice, customers, retail (grocery) customers, and end consumers
Additionally, the role involves creating marketing materials, managing email marketing campaigns, overseeing digital advertising efforts, and supporting public relations initiatives.
The Marketing Specialist will collaborate closely with internal teams to optimize our products across different customer channels and actively engage with industry partners to promote our branded products
If you're passionate about digital marketing, have a keen eye for detail, and thrive in a dynamic, fast-paced environment, we want to hear from you!
The position reports into the Marketing Manager
DUTIES AND RESPONSIBILITIES
Manage social media channels (Instagram, Facebook, YouTube, LinkedIn), creating monthly content calendars and scheduling posts across all channels aligning with overall strategy
Track, analyze, and report on social media insights
Support marketing campaigns targeted to restaurants and retail customers (CHOCO)
Content Creation (marketing and sales material, social media) for own-use and retail and foodservice customers including photography, videography, and editing
Creation of internal sales and training material
Manage email marketing program (B2B and D2C)
Support management of digital advertising campaigns (Meta, LinkedIn, Instacart)
Support Public Relations strategy / press release schedule
Support promotion and execution of in-person events and shows
Support graphic design and packaging design
Engage with industry partners to promote branded seafood products
REQUIREMENTS Bachelor’s degree in marketing or a related field
2+ years’ experience managing a Business or entrepreneurial social media account
1+ years’ experience in marketing related position
Strong familiarity with the business applications of social media platforms (Instagram, Facebook, X, YouTube, LinkedIn, etc.)
Understanding of social media metrics; able to interpret the results and take action to increase effectiveness of social media campaigns
Impeccable written and verbal communication skills
Excellent time management skills with the ability to efficiently manage priorities
Strong interpersonal and communication skills
Open to giving and receiving feedback
Basic graphic design experience
Excellent attention to detail
Familiarity with Google Analytics and other social media analytical tools a plus
Background or special interest in the Food Industry a plus
Video editing skills a plus
Experience with Adobe Suite preferred (Premiere Pro, Lightroom, Photoshop, etc.)
ADDITIONAL REQUIREMENTS Provide relevant portfolio samples (edited photos and/or videos, social posts, blogs, etc.)
Provide analytics on the success of social media accounts you manage