Marketing Specialist - Universal Industries

Universal Industries, Inc., founded in 1906, has been a bulk material handling industry innovator for over half of a century. Beginning with bucket elevators and belt conveyors, Universal's blue equipment is seen all over the country from fields to foundries and from quarries to food plants, with the company headquarters located in Cedar Falls, IA. Universal Industries, Inc. targets many different markets, from seed and grain to pet food and bullets and is an industry leader in the seed market because of our "gentle handling" elevators. Because of our growth and expansion, Universal has an immediate full-time opening for a high performing Marketing Specialist to help us meet our customer acquisition and revenue growth targets by keeping our company competitive and innovative.

Marketing Job Description

Responsible for planning and implementing marketing and advertising activities aimed at increasing sales and company growth. Must understand the extensive details of marketing and are familiar with ways to analyze market research and customers' behavior. Competitive analysis. Determining what marketing tactics competitors are using. Assisting with inbound or outbound marketing activities, such as event planning and advertising.

Qualifications:

Bachelor degree or 5 year experience preferred
Knowledge of marketing digital tools and techniques
Strong computer skills
Knowledge of best SEO practices and Google Analytics
Excellent verbal and written communication skills
Strong analytical skills
Highly developed creativity
Strong problem-solving skills
Adobe Creative Cloud applications and services (InDesign, Photoshop, Illustrator)
Search engine advertising (Pay-per-click advertising, Google Ads)

Marketing duties and responsibilities

Producing marketing materials, including literature and advertising copy
Collecting data and forecasting trends
Conducting market research
Creating advertising materials
Promoting company products and services
Checking marketing activities of competitors
Analyzing consumer behavior and collecting data
Planning and organizing promotional events and trade shows
Website management (WordPress knowledge a plus)
Social media management