Marketing Specialist - K2 Services

POSITION SUMMARY: 

K2 Services is seeking a dynamic and creative Marketing Specialist with 7-10 years of experience to join our Client Services team. The ideal candidate will have a strong background in content creation, including PowerPoint presentations, proposal templates, and article publication. This role also involves supporting go-to-market (GTM) strategies and collaborating closely with cross-functional teams to drive brand awareness and lead generation. 

ROLES & RESPONSIBILITIES: 

Responsibilities of this role include, but may not be limited to, the following: 

• Content Creation: Develop compelling PowerPoint presentations, proposal templates, and marketing materials that align with brand guidelines and support sales efforts. 

• Article Management: Assist in the creation, posting, and release of articles across various platforms, ensuring content is optimized for SEO and audience engagement. 

• GTM Support: Collaborate with product and sales teams to execute go-to-market strategies, including creating messaging frameworks, and supporting promotional campaigns. 

• Brand Consistency: Ensure all marketing materials maintain a consistent voice, tone, and visual identity across all channels. 

• Campaign Support: Assist in the planning and execution of marketing campaigns, including email marketing, social media, and digital advertising. 

• Market Research: Conduct research to identify market trends, customer needs, and competitive landscape to inform marketing strategies. 

• Data Analysis: Monitor and analyze the performance of marketing initiatives and campaigns, providing insights and recommendations for optimization. 

• Marketing Qualified Lead generation: Through concerted marketing efforts this person will establish and lead the MQL process within CRM and ensure distribution to Sales team.  

• Marketing Strategy: Responsible for the quarterly go to market strategy that will support the organizations strategic vision and objectives---driving the support of revenue growth because of these overall efforts.  

• Internal Intranet Management:  Ensure the internal intranet is created, updated quarterly with relevant content and serves as a place the organization can go to when seeking, collateral, video content, articles, client case studies, etc.  

• Product Marketing: Act as a liaison between Technology Services department in an effort to integrate and ensure updated and relevant content is available and created to support Sales pursuits and client engagement.  

• Website Management:  Responsible for company website management ensuring content is accurate and update to date with 3rd party Web organization.  

QUALIFICATIONS: 

• 7 years of experience in a marketing role, with a focus on content creation and GTM strategy support. 

• Proficiency in Microsoft Office (especially PowerPoint), Adobe Creative Suite, and marketing automation tools (e.g., HubSpot, Marketo). 

• Experience with content management systems (CMS) and familiarity with SEO best practices. 

• Experience integrating with CRM ensuring lead generation and routing is formalized and integrated within organization CRM platform.  

• Excellent written and verbal communication skills, with a strong attention to detail. 

• Ability to manage multiple projects simultaneously and meet deadlines. 

• Strong analytical skills with the ability to interpret data and make data-driven decisions. 

• Collaborative mindset with the ability to work effectively in cross-functional teams. 

EDUCATION:  Bachelor’s degree in Marketing, Communications, Business, or a related field.

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