Marketing Specialist - Central Ohio Transit Authority

Join the organization that received Outstanding Public Transportation System Achievement Award from the American Public Transit Association in 2018 & 2020!

Central Ohio Transit Authority (COTA) is central Ohio's public transportation provider, providing nearly 19 million passenger trips per year servicing Franklin County and parts of Delaware, Fairfield, Licking and Union counties. Guided by our 2019-2024 Strategic Plan, our vision is to move every life forward. Our mission is to provide solutions that connect people to prosperity through innovation, dedication and teamwork.

Salary: $75,909 - $84,852

Location: 33 N. High St, Columbus, OH

Benefits: COTA offers competitive benefits including: medical/Rx, vision, dental, supplemental insurance, life insurance, paid parental leave, employee discounts, employee bus pass; wellness initiatives, on-site cooking classes & chair massages, on-site Health Coaches & Dietitians, tuition reimbursement, and retirement benefits through OPERS & Ohio Deferred Compensation.

Position Summary:

COTA's Marketing Specialist performs professional work in the successful development and delivery of marketing programs for the Central Ohio Transit Authority. This position leads the creation of compelling, impactful and multi-faceted marketing campaigns in support of organization initiatives.

Performs duties in alignment with the 2019 - 2024 COTA Strategic Plan and in support of the organization's vision To Move Every Life Forward.

This Position is Responsible For:

• Translates COTA vision and business strategies into actionable marketing activities and deliverables;
• Drives development of strategic marketing programs to educate customers, engage community stakeholders, promote services and increase ridership; Develops and executes measurable marketing campaigns using a variety of channels (organic and paid) that include, but are not limited to, digital, social, web, print, and outdoor;
• Develops, implements and manages innovative marketing strategies to enhance brand awareness and positive sentiment;
• Monitors brand and campaign performance through establishing KPIs, analyzing data, and generating reports to inform future strategies;
• Manages the work of external consultants responsible for marketing, graphic design, content creation, photography, videography and media buying;
• Maintains a pulse on customer trends and desired services and uses data to develop actionable marketing tactics designed to address customer needs;
• Ensures all marketing content is on-brand, with a consistent style, quality and tone of voice, and optimizes strategies to reach defined targeted audiences within the region; and,
• Develops and delivers effective marketing outputs that align with COTA brand standards in collaboration with designers and other team members.
• Interfaces with COTA agency of record and helps direct that agency's support of internal marketing and communications endeavors.
• Assists in the creation and execution of project plans and deliverables, and mapping them to relevant stakeholders.
• Collaborates with other organization divisions to ensure the accuracy and quality of brand content and any external facing materials;
• Makes presentations to internal and external audiences on COTA marketing strategies;
• May be required to be available through a mobile device via voice and/or data during and outside of normal working hours, at the manager's discretion, and must respond within a reasonable timeframe;
• Performs other duties as assigned; and
• Regular, predictable and punctual attendance required.

At Minimum You'll Need:

• Requires a Bachelor's degree in marketing, advertising, communication or related field and at least six (6) years of experience in marketing. An equivalent combination of education, experience, and/or training will also be considered.
• Certification or professional development participation with American Marketing Association, Public Relations Society of America or similar organizations preferred but not required.

COTA is an Equal Opportunity Employer and prohibits discrimination and harassment of any kind. Equity, Diversity, and Inclusion are of core importance and essential to the success of the organization. All employment decisions are based on job needs, job requirements and individual qualifications, without regard to race, color, religion or belief, sex, sexual orientation, age, genetic information, gender identity, national origin, veteran or disability status. COTA believes that diverse and inclusive organizations gain the benefits in creating a stronger and more effective workforce resulting in services that better meet the needs of consumers and in result Move Every Life Forward.