Marketing Specialist (Financial Education, Fraud Prevention, CSR) - Members 1st Federal Credit Union

Overview:

When you join the Members 1st team, you become part of something much bigger than a credit union. You become part of our faM1ly, a tight-knit bunch with big dreams and even bigger values. It is an exciting time for us as we continue to grow, and we hope that you will choose to grow along with us. Wanting the absolute best for our associates means more than just competitive pay. It means fantastic healthcare, paid benefits, opportunities for professional advancement and work-life balance - and best of all, a place where you are accepted and respected for your individuality.

Responsibilities:

The purpose of this role is to direct and manage various marketing projects for the Marketing Department. This position develops targeted marketing campaigns across multiple channels including: email, digital branch signs, billboards, SEG digital assets, newsletters, social media and other advertising. This position exists to foster the image of the credit union in the community and promotes its products and services to members.
 
The Marketing Specialist position will develop, coordinate and execute campaigns, and oversee content planning and optimization. The position will coordinate the development of email campaigns, internal television programming, social media, external branch electronic signs, direct mail, print advertising, internal and external newsletters, annual reports, brochures, Select Employee Group (SEG) packets, SEG marketing materials, etc. The role will also develop content, layout, and graphics utilized in credit union communications and create design concepts in conjunction with the graphic designer. In addition, the role will work with others in marketing to create and maintain content calendars across channels, including, email, advertising, digital signage, newsletters, etc. Additionally, the role will regularly report metrics across channels and make recommendations for improvements. This position operates with a high degree of autonomy and has authority to interpret and apply management policies regarding decision associated with management of digital marketing channels and uses discretion and independent judgement in addressing issues and resolving matters. The role has no budgetary impact, but clearly impacts revenue potential through the effectiveness of the communications programs produced.
 

This is a hybrid opportunity that will require you to be in office  at our Headquarters (in Enola, PA) 2-3 days per week. This position may require in-person training.

SKILLS:
• Strong oral and written communication skills
• Strong organizational skills
• Fast learner, highly motivated, self-starter and creative
• Client-centric and service oriented positive attitude
• In-depth knowledge of marketing theory and practice
 
PREFERENCES:
• None
 
CORE COMPETENCIES:
• Effective knowledge
• Accountability and self-management
• Teamwork and leadership
• Communication
• Innovation and problem-solving
 
WORKING CONDITIONS/PHYSICAL DEMANDS:
• Ability to communicate effectively in English, both orally and in writing
• Visually able to perform activities such as preparing and analyzing data and figures, viewing a computer terminal, and extensive reading
• Ability to sit for extended time periods
• Sufficient manual skill for operation of PC keyboard and other standard office equipment
• Ability to travel, including occasional overnight travel
• Ability to exert minimum amounts of force occasionally to lift, carry, push, pull or move objects

Qualifications:

2-4 years of related experience in marketing communications

About Us:

At Members 1st, we look for individuals who will show up as their whole self because we value diversity, inclusion, and belonging, as well as people who believe in the philosophy of, WE>me. To be sure you align with our company mission, vision, values and culture reference the information below.

 

Company Culture is at Our Core

 

If there is one concept, we want you to understand about us, it is this. WE. It is a simple little word but means everything here. We think as one. One faM1ly. One community. One place where everyone belongings. Everything we do is in the best interest of all of us.

 

What WE Believe

 

Our Missions: WE serve our members, associates, and communities through support, empowerment, and meaningful relationships.

 

Our Vision: WE are growing our faM1ly by delivering everything they need to live well financially, through all life’s moments and milestones.

 

Our Values: WE deliver unparalleled experiences through a culture of WE. WE > me. WE are servant leaders- at work and in the communities we serve. WE are financially safe and sound stewards of members dollars. WE are faM1ly.

 

Company Perks: Quick Reference

 

•Competitive compensation with career growth opportunities, job security, annual increases and bonus potential

•Nationally recognized 401K with up to 10% company match that helps you prepare for your future

•A multitude of benefits and incentives to stay mentally and physically healthy

•Associate Tuition Assistance – WE may help cover the cost for your continuing education courses or degree

•Affordable cost sharing arrangement for three different medical plans, dental plan and vision plan

•11 paid holidays and plenty of paid time off for life, vacations, staycations, and rest

•WE commit to providing a healthy work/life balance – to support all the other parts of life that are important to you

•WE cover visits to our confidential Employee Assistant Program for many difficult situations that life may throw your way

•With faM1ly always in our forefront, we offer Paid Parental Leave (for both mothers and fathers) to help support your time off to bond with your new child

•Make an impact through volunteering with one of our local charities or enjoy networking with our members at a local community event

•WE provide a strong commitment to our associates with our dedication to providing professional development, leadership training & coaching opportunities

•Opportunities to plan events, enhance recognition programs, network, and connect with other associates (both virtually and in-person) by joining or leading one of our four established Associate Resources Groups (ARGs)

    •Women in Leadership

    •Diversity, Inclusion and Belonging

    •Care Connections

    •PEER (Peer Experience, Engagement and Recognition)

    •Mandatory fun? Yes, please. Enjoy team building, special events, and our faM1ly atmosphere

 

Join a company that grows with you – personally and professionally

Education Level:Bachelor's degree in marketing, communications or related field