Marketing Specialist - Markel Return to Work Program - reacHIRE

Overview

Making a decision to return to work can be exciting and scary all at the same time. We get it 100% - many of us at reacHIRE are returners, too!!  And, we believe meaningful relationships formed along the way back to work should be built on communication and trust. Which is why our team of Program Managers are here to listen to your unique story and help you take the best next steps toward your next opportunity.We are excited to partner with Markel for a 6-month return-to-work program starting in October 2024. 

If you are a professional returning to work after a 2+ year career break or worked in part time or independent contractor roles, this could be the perfect opportunity! reacHIRE is invested in helping professionals return with confidence; providing the resources and support needed via Program Managers who will help guide and navigate the entire process alongside you. 

We know the confidence gap and imposter syndrome can get in the way of meeting amazing Returners, so please don’t hesitate to apply - we’d love to hear from you. 

Responsibilities

An insurance senior marketing specialist is responsible for developing and implementing marketing strategies for insurance products and services. They work closely with the sales team, the product development team, and the senior management to identify the target market, create the value proposition, and design the promotional campaigns. They also monitor and analyze the market trends, customer feedback, and competitor activities to optimize the marketing performance and achieve the business goals.

What You'll Contribute Day-to-Day: 

• Maintains a deep understanding of the business goals and objectives, targeted growth areas, distribution strategy, etc. 

• Develop innovative and effective marketing initiatives to support strategic business unit objectives and effectively reports on results
• Manage projects of critical importance
• Plan and execute marketing campaigns for insurance products and services across various channels, such as email, social media, web, print, and events
• Impact department and business results and operational effectiveness
• Maintain deep subject matter and industry expertise, including target audience/distribution
• Analyze the market data, customer feedback, and competitor activities to evaluate the effectiveness of the marketing strategies and identify the areas of improvement
• Effectively review and report results of marketing programs and identifies areas for improvement in return on marketing investment
• Identifies significant new marketing strategies to generate awareness and brand exposure for products
• Regularly conducts competitive and SWOT analysis and follows competitor marketing to develop points of differentiation that enhance or drive improvements to marketing messages and initiatives. 
• Develop customer personas and help to identify the customer needs, preferences, opportunities, and pain points
• Pursues alternative distribution channels for consideration
• Manages marketing spend for programs/products assigned
• Acts as primary marketing representative on cross-department committees or projects
• Detailed knowledge of Markel products, systems, workflows, and guidelines. Shares knowledge and competitive advantages with others and ensure it is leveraged within campaigns
• Coordinate with the sales team, the product development team, and the senior management to ensure the alignment of the marketing objectives and the business objectives
• Create and update the marketing materials, such as brochures, flyers, newsletters, presentations, and web content
• Manage the marketing budget and track the return on investment (ROI) of the marketing campaigns
• Report on the marketing performance and provide recommendations for future actions

Qualifications

You’ll Be a Great Fit If You Have:

• Bachelor's degree in marketing, business, or related field
• At least 2-3 years of experience in marketing, preferably in the insurance industry
• Strong knowledge of the insurance products and services, the market trends, and the customer behavior
• Ability to develop, foster, and maintain a working relationship with clients (internal/external).
• Proficient in using various marketing tools and platforms, such as CRM, email marketing, social media, web analytics, and graphic design
• Excellent communication, presentation, and interpersonal skills
• Ability to handle large projects effectively with limited supervision
• Creative, analytical, and strategic thinking skills 
• Ability to work independently and collaboratively in a fast-paced environment
• Attention to detail, delivering quality content and projects on time and within budget
• Excel at working in team environment.
• Ability to handle multiple tasks, and recognize priority tasks with ability to adjust accordingly
• SME of systems, workflows, and guidelines for assigned product lines.
• Able to understand business processes, and provide input for business solutions

It's An Added Bonus If You Have:

• Copywriting experience preferred

About reacHIRE

reacHIRE is changing the trajectory for individuals in the workplace by partnering with forward-thinking companies. reacHIRE believes a career break shouldn't be a career breaker. At the end of the program, you may be eligible for full-time or extended contracting work, but it is not guaranteed. Either way, you’ll become part of the reacHIRE team, join with a cohort of fellow Returners, and we will provide 360-degree support via Aurora, along with a dedicated Program Manager to ensure your success every step of your journey back to work!

Our return-to-work program participants come from all walks of life, and so do we. At reacHIRE, the sum of our individual differences, life experiences, and self-expression is what makes us great. Be you and reach higher!

Please note:

• reacHIRE will reasonably accommodate applicants with disabilities who need adjustments in order to complete the application or interview process. For assistance with your application please contact: Sarah White at swhite@reachire.com.
• reacHIRE is unable to sponsor program participants for the duration of our return-to-work programs.

What’s great about working at Markel?

As the insurance operations within the Markel Group Inc. (NYSE: MKL), we operate the Markel Specialty, Markel International, and Markel Global Reinsurance divisions, as well as State National, our portfolio protection and program services operations, and Nephila, our insurance-linked securities operations. With over 5,000 employees across the globe, finding creative solutions for complex risks is our passion. And our broad array of tools and knowledge allows us to create tailored coverage solutions for even the most complex needs. Putting you – our colleagues, brokers and clients – first is what differentiates us worldwide. We’re committed to being a long-term partner who is there when you need us most. Everything we do comes out of the Markel Style. These 214 words are a timeless statement of our mission. It’s our north star, and out of that comes our brand vision.