Marketing Specialist - Hogan Transportation

Hogan Transportation is a 100-year-old full-service, multi-faceted transportation company operating throughout North America with a tradition of unparalleled, personalized service to clients, utilizing first-class equipment and advanced technology.

Job Summary

The Marketing Analyst supports the sales and marketing operations of Hogan by creating and organizing marketing materials, graphics, sales collateral, as well as developing creative work, including print collateral, digital and other associated advertising. This role will also manage the CRM platform (Salesforce) and provide sales team support and training.

Essential Duties and Responsibilities

• Manage lead generation platforms and their integration with Salesforce, providing training and support to Sales Reps.
• Participate in weekly sales team update calls, answering questions as needed.
• Create compelling sales collateral such as PowerPoint presentations and infographics, and train sales organization on use of material. Coordinate presentation development process for new contract business.
• Create and maintain updated marketing and presentation materials.
• Manage quarterly and monthly sales collateral, making improvements and edits as needed by collaborating across multiple teams, including pricing, operations, engineering, marketing, and sales.
• Perform retouching and manipulation of images.
• Work with a wide range of media platforms and use graphic design software.
• Coordinate with outside agencies, art services, web designer, marketing, printers, and colleagues as necessary.
• Review final layouts and suggest improvements when necessary.
• Coordinate all sales meetings, sales training, and general customer events.
• Collaborate with sales organization and admins to deliver customer presents, including holiday presents and tickets.
• Coordinate business card printing and delivery.
• Manage Salesforce, including managing account ownership, sales activities, data, data migration, documentation, and cross functional collaboration.
• Train and assist new Sales Reps with Salesforce and complete ongoing training as needed with current Sales Reps.

• Manage flows, formulas, reports, dashboards and general updates in Salesforce as needed.
• Other duties as determined by management.

Requirements

• Bachelor's degree in general business, marketing, communications design, or another related field
• 1-2 years experience required. 3PL, logistics, transportation sales experience preferred.

• Knowledge of layouts, graphic fundamentals, typography, print, and the web
• Familiarity with HTML and CSS preferred
• Strong analytical skills
• Proficiency with excel to manage Salesforce and other data.
• Excellent eye for detail
• Excellent organizational and time management skills, being able to manage multiple deadlines at once.
• Ability to adapt quickly to changes.
• Extensive knowledge of PowerPoint
• Knowledge of Canva, Adobe PhotoShop, and other graphic design software
• Compelling examples of work over a wide range of creative projects
• 2+ years of experience in a CRM, preferably Salesforce
• 1-2 years of experience creating and managing marketing material and sales collateral

• Proficient in Microsoft products including Word and Excel.
• Strong organizational skills with great attention to detail.
• Excellent communication skills, both verbal and written.