Marketing Specialist - Gecko Hospitality

Job Title: Marketing DTC Strategist

Location: Temecula, California 92591

Salary: Up to $120,000 base salary (Relocation assistance available)

Industry: Winery / Wine & Spirits

Job Type: Full-Time, Onsite

About Us:

We are a renowned Spanish-style winery nestled in the heart of Temecula, California, known for our handcrafted wines and immersive wine-tasting experiences. As we continue to expand our direct-to-consumer (DTC) business, we are seeking a creative and data-driven DTC Marketing Strategist to lead and execute our marketing efforts. Join us in crafting unforgettable moments for wine lovers around the world!

Position Overview:

The DTC Marketing Strategist will be responsible for developing, managing, and executing comprehensive DTC marketing strategies to drive online and on-site sales, enhance brand visibility, and deepen customer engagement. The ideal candidate will possess a strong understanding of the customer lifecycle, digital marketing, and e-commerce best practices, and have a passion for the wine industry.

Key Responsibilities:

• Develop and implement end-to-end DTC marketing strategies, focusing on customer acquisition, engagement, and retention.
• Lead e-commerce growth through paid digital advertising (PPC, social media), SEO, email campaigns, and content marketing.
• Drive the customer journey, optimizing each touchpoint to increase customer lifetime value (CLV) and reduce churn.
• Collaborate closely with the creative, product, and sales teams to ensure seamless marketing campaigns across digital, social media, and email channels.
• Monitor and analyze performance metrics (ROAS, CPA, LTV) using tools like Google Analytics and CRM platforms to optimize strategies.
• Oversee the winery’s social media presence and engage with the online community to build brand awareness and loyalty.
• Manage the marketing budget, ensuring effective spend allocation across digital channels.
• Utilize A/B testing and conversion rate optimization to enhance website performance and online shopping experiences.
• Stay up-to-date with industry trends, competitive analysis, and best practices to maintain a leading edge in the DTC space.

Qualifications:

• Bachelor's degree in Marketing, Business, or a related field.
• 5+ years of experience in DTC marketing, preferably within the wine, food, beverage, or luxury goods sectors.
• Proven expertise in e-commerce, digital advertising, email marketing, and SEO.
• Strong understanding of consumer behavior and the customer lifecycle.
• Experience with CRM platforms (e.g., HubSpot, Klaviyo) and e-commerce tools (e.g., Shopify, Magento).
• Strong analytical skills with experience in data-driven marketing strategies.
• Excellent written and verbal communication skills.
• Passion for the wine industry and understanding of the unique aspects of winery DTC marketing.

Perks and Benefits:

• Competitive salary up to $120K base, with potential performance-based bonuses.
• Relocation assistance for qualified candidates.
• Employee wine discounts and exclusive access to wine-tasting events.
• Health, dental, and vision insurance.
• Opportunities for growth within the organization.

How to Apply:

If you are a passionate and driven marketing professional with a deep love for wine and the DTC space, we want to hear from you! Please submit your resume and a cover letter outlining your relevant experience and why you are a great fit for this role.