Marketing Specialist - MSM Inc.

Reports to: Marketing & Sales Enablement Specialist (Devon Mannix) and will also work closely with the CEO (Donna Shultz) and the President (Laurie Witte)

MSM is woman-owned, experiential agency bringing brands to life through award-winning experience design, engagement strategy, and flawless execution for trade show exhibits, corporate/retail environments, and digital experiences. We focus on collaboration, the ability to adapt to client needs, and a passionate approach to service.

Core Values: Our employees support, promote, live, and breathe a service culture, where we:

• Give and request honest feedback

• Thrive in a demanding environment

• Build meaningful relationships

• Demonstrate a positive attitude and adapt to change

• Set high standards and strive to exceed

JOB ACCOUNTABILITIES:

• Implement lead scoring and nurturing strategies to move prospects through the sales funnel

• Assist in developing and completing a comprehensive brand awareness strategy to increase MSM brand recognition and reach

• Create engaging and shareable content that resonates with target audience

• Track & analyze key brand metrics, such as social engagement and website traffic to measure success of initiatives Develop and implement strategies to improve customer engagement and satisfaction (loyalty programs & personalized marketing campaigns)

• Track due dates and write compelling submissions to achieve award winning designs

INDICATORS OF SUCCESSFUL PERFORMANCE:

• Additional new business

• New leads generated

• Increased followers

• Increased satisfaction & business with existing customers

• Additional awards won

COMPETENCY REQUIREMENTS:

• Proven success with similar marketing accountabilities in past roles

• Strong writing skills

• Experience with tradeshows or in creative agency business

• Core values alignment required

EXPERIENCE:

• Manage multiple projects/priorities simultaneously while interacting with diverse groups

• Proven ability to create compelling written pieces

• Experience with RFP responses and client presentations

• Salary range - $60,000 - $70,000 annually