Marketing Strategist, Enterprise - Smithville Communications
Ellettsville, IN 47429
About the Job
At Smithville Communications, we believe in connecting communities and enriching lives, not only for our friends and neighbors at home but also for the businesses we rely on every day. Are you ready to leverage your marketing skills to make an impact on the Hoosier economy? If so, we would like to hear from you!
As a Marketing Strategist for our Enterprise team at Smithville Communications, you'll be at the forefront of driving high-impact strategies that attract top-tier customers and fuel significant revenue growth. Your role will involve crafting and executing dynamic digital campaigns, working closely with cross-functional teams, and designing personalized omnichannel experiences that resonate with our audience. You'll also lead the charge in creating a robust testing framework to continuously enhance campaign performance. In collaboration with marketing operations, you'll ensure that every initiative is data-driven, budget-optimized, and designed for maximum engagement and conversions
Duties and Responsibilities
- Develop and optimize growth marketing strategies to achieve customer acquisition and sales goals (35%).
- Drive targeted demand efforts for various revenue segments through omnichannel
personalized marketing experiences (20%).
- Manage digital campaigns from strategy to execution, improving conversion rates (5%).
- Implement a testing framework to enhance performance across channels and vendors (5%).
- Partner with marketing operations to report on campaign effectiveness and ensure results (5%).
- Strategize with digital marketing operations to optimize campaign budgets and engagement (5%).
- Undertake special projects such as developing annual marketing strategies and plans (5%).
Decision-Making Responsibilities
- Selecting and timing marketing tactics.
- Planning market strategies for new products and services.
- Collaborating with teammates and engaging stakeholders.
- Managing the marketing budget and allocating resources.
Success in this role will be measured by:
- Customer retention
- Improved conversion rates
- Increased customer engagement
- Campaign effectiveness
Your Qualifications
- Bachelor’s degree required; Degree in Marketing, Advertising, Communications, or
Business-related field preferred
- Minimum 2 years of experience in a related role
- Computer proficiency; experience with Microsoft Office Suite (Word, Excel, PowerPoint,
Outlook), and Google Analytics
- Experience collaborating with cross-functional teams to successfully achieve goals and
objectives
- Experience planning and scheduling marketing activities to support revenue objectives
- Excellent project management skills; ability to work to deadlines for both short-term and
year-long projects
- Ability to execute, measure and report results, and adjust activities to achieve continuous
improvement
- Excellent B2C Marketing skills; selling and communication, listening and negotiation, time
management
- Valid driver’s license and good driving record
- Ability to detect color is required for this position
-Expected to learn on the job within 4-6 months – telecommunications industry-related regulations, policies and procedures, how to create a marketing strategy, ways to solve customer pain points, marketing structure and budgets, and organizational structure and budgets
About us
For more than 100 years, Smithville has been and is a locally grown, family-owned, cutting-edge, live-where-we-work, stand-by-our-products, part-of-the-neighborhood, wildly-Hoosier technology company in the heart of Southern Indiana. We provide the best technology services without sending you across the globe for support. We love our services and Indiana. We think you will, too!
Review of employment applications will begin immediately and continue until the position is filled. Smithville is proud to be an equal-opportunity employer.
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