Marketing Strategy - cesna

[About Our Client]
This client is a medical appliances manufacturer, that exports medical appliances to more than 70 countries, and is actively growing in the U.S. along with its headquarters in Korea, which leads the medical appliances market.

[Job Summary]
This client is looking for an experienced Marketing strategist to lead our Marketing department.
You’ll be responsible for setting specific objectives to develop a cohesive and profitable marketing strategy for this client.
The Marketing strategist position involves a variety of tasks, including designing digital marketing campaigns and performing market research.
If you’re a creative, goal-oriented professional, we would like you to be part of team and share innovative ideas to achieve targets.
Ultimately, you should be able to increase our market share and ensure brand consistency


[Job Description]
A Strategic Marketer is a professional who is responsible for executing the strategies and plans that establish brand consistency and increase sales in the company.
The job duties include managing budgets, measuring KPIs, calculating ROI on investments made into marketing efforts like advertising or trade shows which can also be used to determine future campaign models based on past successes.
This position should be a data driven who can apply the data in to marketing strategy and promotion/campaign.


[Responsibilities]
- Set specific marketing goals
- Design and implement marketing strategies aligned with business targets
- Develop digital campaigns to increase web traffic
- Analyze sales and marketing metrics
- Forecast market trends
- Research market to identify new opportunities
- Generate innovative ideas to promote our brand and our products
- Address advertising needs
- Ensure brand consistency through all marketing channels
- Use customer feedback to ensure client satisfaction
- Liaise with internal teams and ensure brand consistency
- Establish a strong, long-term web presence
- Data driven strategic marketing
- New product launch marketing and strategy
- Company website/page monitoring/ revamping and idea recommendations


[Qualifications]

• Proven work experience as a Marketing strategist or Marketing manager minimum 5-8 years
• BSc degree in Marketing or relevant field
• Demonstrable experience with marketing campaigns and web technologies (e.g. online tools and social media) and data
• In-depth knowledge of CRM software and Content Management Systems
• Familiarity with SEO/SEM and Google Analytics
• Understanding of web design
• Excellent communication skills (verbal and written)
• Strong analytical skills ? Data Driven
• Team management skills
• Excellent communication skills

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