Marketing Strategy Manager, Fiber Retention - Brightspeed

At Brightspeed, we are reimagining how people live, work, play and connect by providing fast, reliable internet connections and an awesome customer experience in twenty states throughout the Midwest and South.

Backed by funds managed by Apollo Global Management, our vision is to accelerate the upgrade of copper to fiber optic technologies, bringing faster and more reliable internet service to many rural markets traditionally underserved by broadband providers, while delivering best-in-class customer experience.  

Be a part of the team that will make this vision a reality….designing and building a world class fiber network and creating a customer experience second to none.

Check us out on the web!  

We are currently looking for a Marketing Strategy Manager, Fiber Retention to join our growing team! In this role, you will play a critical role in enhancing customer loyalty and maximizing retention rates. Your expertise will help us understand and respond to the evolving needs of our customer base, driving initiatives that keep our subscribers engaged and satisfied. You’ll leverage data and insights to develop strategies that enhance customer retention while contributing to overall growth objectives. You will partner across the company with product management, marketing operations, pricing, customer experience, demand generation, branding, and more to bring our products and value proposition to life. You will have an ownership mentality around driving business results and be obsessed with tweaking our portfolio to drive growth by delighting customers.

As a Marketing Strategy Manager, Fiber Retention, your duties and responsibilities will include:

• Analyze customer data and market trends to identify opportunities for enhancing customer loyalty and retention
• Develop and implement a comprehensive retention strategy that includes targeted campaigns, personalized communications, and value-added services
• Collaborate with cross-functional teams, including product management, marketing, sales, and customer experience, to ensure alignment and support for retention initiatives
• Monitor performance metrics and customer feedback to evaluate the effectiveness of retention programs and make data-driven improvements
• Create compelling business cases for initiatives aimed at reducing churn and increasing customer lifetime value
• Use a test-and-learn approach to refine retention strategies and quickly implement effective solutions
• Partner with marketing to design and execute campaigns that promote customer engagement and satisfaction
• Stay informed about industry trends, competitor strategies, and emerging technologies that can impact customer retention
• Develop training materials and resources to empower frontline staff to support retention efforts effectively

WHAT IT TAKES TO CATCH OUR EYE:

• Bachelor's degree in Business, Marketing, Finance, Economics or related field
• 7+ years of marketing and/or product strategy work
• Demonstrated ability to formulate and execute business strategies
• 3+ years of experience in telecommunications
• Self-motivation and self-discipline: complete work in a timely manner with minimal oversight
• Analytical, problem solving, and critical thinking skills: need to be able to absorb a great deal of information about the business, analyze the data and make clear and useful recommendations
• Listening, verbal communication, and interpersonal skills: need to interact with Brightspeed employees at various levels of the organization and must be able to do so with diplomacy and effective communication skills
• Communication skills: Need to be able to communicate concisely and persuasively across PowerPoint, email and Teams calls, with executives, peers and frontline staff
• Firm understanding of business financials and industry economics.  Always approach business problems by thinking holistically and what will be best for the business
• Forecasting:  Ability to put together a forecast with the key drivers and the resulting business outcomes (financial and driver)

BONUS POINTS FOR:

• Master's Degree in Business, Marketing, Finance, Economics or related field
• Experience in problem solving, research and quantitative analysis
• A deep need to understand why, a willingness to update beliefs when presented with new data and a willingness to embrace what we don’t know
• Experience with Agile Marketing and/or Asana

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WHY JOIN US?

We aspire to contemporary ways of working.

Recognized as a Top Workplace by the Charlotte Observer, Brightspeed HQ is located on the 7th floor of the new Vantage South End - East Tower in Charlotte, NC. We prioritize hiring talent in the Charlotte area, whenever possible, to make it a truly vibrant destination for our hybrid workforce. At Brightspeed, we have roles that are designated as remote, hybrid, office or field-based, depending on the position, business needs and individual circumstances. We also invest in technology that enables our entire team to stay connected. Why? Because Brightspeed recognizes the value of finding the best talent for the job, wherever they may be.

We offer competitive compensation and comprehensive benefits.

Our benefits and paid time off programs reflect our underlying belief in promoting overall wellness through physical, emotional and financial health. Brightspeed offers a comprehensive benefit program, including competitive medical, dental, vision, and life insurance; an employee assistance program; a 401K plan with company match and a host of voluntary benefits. 

Diversity, equity and inclusion are at the center of our grounding belief in Being Real. 

When we bring our authentic selves to work, everyone is better as a result. A diverse team helps us be fierce advocates for more accessible, inclusive and high-quality internet, because we believe doing so promotes equity in the communities we serve.

Brightspeed is an Equal Opportunity Employer/Veterans/Disabled

For all applicants, please take a moment to review our Privacy Notices:  

• Brightspeed’s Privacy Notice for California Residents
• Brightspeed’s Privacy Notice