Marketing Tech, Specialist - Emory Healthcare/Emory University

Overview



Be inspired. Be rewarded. Belong. At Emory Healthcare.

At Emory Healthcare we fuel your professional journey with better benefits, valuable resources, ongoing mentorship and leadership programs for all types of jobs, and a supportive environment that enables you to reach new heights in your career and be what you want to be. We provide: + Comprehensive health benefits that start day 1 + Student Loan Repayment Assistance & Reimbursement Programs + Family-focused benefits + Wellness incentives + Ongoing mentorship, _development,_ and leadership programs + And more

Work Location:

Atlanta, GA (Hybrid, based in Atlanta, GA. Requires 1-2 days in our Northlake office in Tucker, GA.)

Description

+ The

Marketing Technology Specialist

plays a crucial role in optimizing content, promoting our services, supporting lead generation, and developing excellent user experience across our web properties + This role will work with leading-edge tools like Sitecore xM and Salesforce Marketing Cloud to develop engaging, highly optimized web pages, campaign landing pages, microsites, and other assets + This role will also use SEO and WCAG accessibility standards to main site quality thresholds + The successful candidate will provide excellent customer support and contribute to successfully promoting the Emory Healthcare brand and its mission to improve lives and provide hope

KEY RESPONSIBILITIES:

+ Create and optimize online content using data-driven insights + Enhance SEO rankings and internal search effectiveness + Optimize user experience across all web properties + Support integrations, such as forms and widgets to create dynamic experiences + Assist in developing HTML emails to support marketing automation campaigns and single-send emails + Use analytics and diagnostic tools to improve user engagement, conversions, and site quality scores + Engage in continuous learning to keep current with industry best practices and trends and improve skills with key platforms in the tech stack + Work with CRM team to create necessary web integrations to support campaign attribution and closed-loop reporting + Partner with Strategy team to understand business goals and translate them into high-performing web assets + Partner with Content and Design team ensure work conforms to brand guidelines and design standards

MINIMUM QUALIFICATIONS:

+ Bachelors degree in related field or commensurate professional experience + Experience managing website content using content management systems or digital experience platforms, with a strong preference for Sitecore xM experience + Skills in web development and information architecture, HTML, CSS, JavaScript as well as Adobe Creative Suite, and web analytic tools

SKILLS:

+ The ideal candidate should be organized, detail-oriented, a self-starter, comfortable working with diverse teams and possess excellent critical thinking and project management skills + Proficiency in Content Marketing Systems or Digital Experience Platforms (preferably Sitecore) and Email Marketing automation tools (preferably Salesforce Marketing Cloud or similar product) + Experience working with project management platforms to organize and prioritize work + Solid HTML, CSS and JavaScript skills + Experience in technical SEO best practices and WCAG accessibility standards + Proficiency leveraging reusable components to develop for scale and reduce maintenance + Ability to use web analytics, tag management, Google Search Console and other web management tools to understand performance and enhance engagement + ASP.net knowledge a strong plus. Sitecore development tools experience desired

JOIN OUR TEAM TODAY!

Emory Healthcare (EHC), part of Emory University (EUV), is the most comprehensive academic health system in Georgia and the first and only in Georgia with a Magnet® designated ambulatory practice. We are made up of 11 hospitals-4 Magnet® designated, the Emory Clinic, and more than 425 provider locations. The Emory Healthcare Network,establishedin 2011, is the largest clinically integrated network in Georgia, with more than 3,450 physicians concentrating in 70 different subspecialties.

Additional Details



Supporting a diverse, equitable and inclusive culture.

Emory Healthcare (EHC) is dedicated to providing equal opportunities and access to all individuals regardless of race, color, religion, ethnic or national origin, gender, genetic information, age, disability, sexual orientation, gender identity, gender expression and/or veteran's status. EHC does not discriminate on the basis of any factor stated above or prohibited under applicable law. EHC respects, values, and celebrates the unique perspectives and backgrounds of all individuals. EHC aspires to create an environment of collaboration and true belonging for all our patients and team members. _Emory Healthcare (EHC) is committed to achieving a diverse workforce through equal opportunity and nondiscrimination policy in all aspects of employment including recruitment, hiring, promotions, transfers, discipline, terminations, wage and salary administration, benefits, and training._

ACCOMMODATIONS:

EHC will provide reasonable accommodation to qualified individuals with disabilities upon request. To request this document in an alternate format or to request a reasonable accommodation, please contact the Office of Diversity, Equity, and Inclusion.”

PHYSICAL REQUIREMENTS:

(Medium-Heavy) 36-75 lbs., 0-33% of the work day (occasionally); 20-35 lbs., 34-66% of the workday; (frequently); 10-20 lbs., 67-100% of the workday (constantly); Lifting 75 lbs. max; Carrying of objects up to 35 lbs.; Occasional to frequent standing & walking; Occasional sitting; Close eye work (computers, typing, reading, writing); Physical demands may vary depending on assigned work area and work tasks.

ENVIRONMENTAL FACTORS:

Factors affecting environmental conditions may vary depending on the assigned work area and tasks. Environmental exposures include, but are not limited to: Blood-borne pathogen exposure; Bio-hazardous waste Chemicals/gases/fumes/vapors; Communicable diseases; Electrical shock; Floor Surfaces; Hot/Cold Temperatures; Indoor/Outdoor conditions; Latex; Lighting; Patient care/handling injuries; Radiation; Shift work; Travel may be required; Use of personal protective equipment, including respirators; environmental conditions may vary depending on assigned work area and work tasks.

Connect With Us!

Connect with us for general consideration!

Division

_Emory Healthcare Inc._

Campus Location

_Atlanta, GA, 30345_

Campus Location

_US-GA-Atlanta_

Department

_EHI Marketing_

Job Type

_Regular Full-Time_

Job Number

_137791_

Job Category

_Business Operations_

Schedule

_8:30a-5p_

Standard Hours

_40 Hours_

Hourly Minimum

_USD $26.16/Hr._

Hourly Midpoint

_USD $35.31/Hr._ Emory Healthcare is an Equal Employment Opportunity employer committed to providing equal opportunity in all of its employment practices and decisions. Emory Healthcare prohibits discrimination, harassment, and retaliation in employment based on race, color, religion, national origin, sex, sexual orientation, gender identity or expression, pregnancy, age (40 and over), disability, citizenship, genetic information, service in the uniformed services, veteran status or any other classification protected by applicable federal, state, or local law.