Marketing Tech, Specialist - Emory Healthcare

JOB SUMMARY: The Marketing Technology Specialist plays a crucial role in optimizing content, promoting our services, supporting lead generation, and developing excellent user experience across our web properties. This role will work with leading-edge tools like Sitecore xM and Salesforce Marketing Cloud to develop engaging, highly optimized web pages, campaign landing pages, microsites, and other assets. This role will also use SEO and WCAG accessibility standards to main site quality thresholds. The successful candidate will provide excellent customer support and contribute to successfully promoting the Emory Healthcare brand and its mission to improve lives and provide hope. 

KEY RESPONSIBILITIES:

• Create and optimize online content using data-driven insights
• Enhance SEO rankings and internal search effectiveness
• Optimize user experience across all web properties
• Support integrations, such as forms and widgets to create dynamic experiences
• Assist in developing HTML emails to support marketing automation campaigns and single-send emails
• Use analytics and diagnostic tools to improve user engagement, conversions, and site quality scores
• Engage in continuous learning to keep current with industry best practices and trends and improve skills with key platforms in the tech stack
• Work with CRM team to create necessary web integrations to support campaign attribution and closed-loop reporting
• Partner with Strategy team to understand business goals and translate them into high-performing web assets
• Partner with Content and Design team ensure work conforms to brand guidelines and design standards

MINIMUM QUALIFICATIONS: 

• Bachelors degree in related field or commensurate professional experience.
• Experience managing website content using content management systems or digital experience platforms, with a strong preference for Sitecore xM experience. -
• Skills in web development and information architecture, HTML, CSS, JavaScript as well as Adobe Creative Suite, and web analytic tools.

SKILLS

The ideal candidate should be organized, detail-oriented, a self-starter, comfortable working with diverse teams and possess excellent critical thinking and project management skills. Proficiency in Content Marketing Systems or Digital Experience Platforms (preferably Sitecore) and Email Marketing automation tools (preferably Salesforce Marketing Cloud or similar product). Experience working with project management platforms to organize and prioritize work. Solid HTML, CSS and JavaScript skills. Experience in technical SEO best practices and WCAG accessibility standards. Proficiency leveraging reusable components to develop for scale and reduce maintenance. Ability to use web analytics, tag management, Google Search Console and other web management tools to understand performance and enhance engagement. ASP.net knowledge a strong plus. Sitecore development tools experience desired.

This hybrid position is based in Atlanta, GA, requiring one to two days in our Northlake office in Tucker, GA.

Supporting a diverse, equitable and inclusive culture.  Emory Healthcare (EHC) is dedicated to providing equal opportunities and access to all individuals regardless of race, color, religion, ethnic or national origin, gender, genetic information, age, disability, sexual orientation, gender identity, gender expression and/or veteran's status. EHC does not discriminate on the basis of any factor stated above or prohibited under applicable law. EHC respects, values, and celebrates the unique perspectives and backgrounds of all individuals. EHC aspires to create an environment of collaboration and true belonging for all our patients and team members.  Emory Healthcare (EHC) is committed to achieving a diverse workforce through equal opportunity and nondiscrimination policy in all aspects of employment including recruitment, hiring, promotions, transfers, discipline, terminations, wage and salary administration, benefits, and training.