Marketing Technologist - Lead Flow Technologies - SAP
Tempe, AZ
About the Job
We help the world run better
At SAP, we enable you to bring out your best. Our company culture is focused on collaboration and a shared passion to help the world run better. How? We focus every day on building the foundation for tomorrow and creating a workplace that embraces differences, values flexibility, and is aligned to our purpose-driven and future-focused work. We offer a highly collaborative, caring team environment with a strong focus on learning and development, recognition for your individual contributions, and a variety of benefit options for you to choose from.
*Cover letter for this role is required.
Objective & Summary
Join the dynamic Marketing Automation Processes & Strategy (MAPS) team as a Lead Flow Technologist. We are seeking a highly motivated individual to drive SAPs data and technology strategy for inbound prospecting, outbound prospecting, and its connection to personalized nurture channels. This role will be instrumental in establishing the groundwork to deliver an exceptional personalized experience for SAP's customers.
As the Lead Flow Strategist, you will play a pivotal role in shaping the technological roadmap and overseeing the implementation of new AI-based technologies around live inbound channels such as chat and phone, technical lead routing, phone outreach as well as optimization of the tools used by marketing qualification and sales agents such as Outreach.io to empower them to have relevant conversations at the right time with insightful prospect insights and offer best service to our customers to generate quality pipeline. Your success in this role will be defined by your adept stakeholder management skills and cross-functional collaboration with business and IT stakeholders alike, proven experience in technology and data implementations and optimizations, and a deep understanding of business strategy, particularly within the realm of lead funnel optimization, personalization at scale and inside sales.
Expectations & Tasks
+ Work with Business Stakeholders in the area of Marketing Qualification Services (pre-sales qualification/business development), Analytics & Optimization, and IT to gather business requirements for technological and data changes around the systems lying at the core of our inbound and outbound lead flows. Collaborate closely with diverse system owners to construct a cohesive technical roadmap for specific inbound channels, including chat and phone, as well as a comprehensive plan for routing, Outreach.io, outbound prospecting, and our core systems. This roadmap will be intricately aligned with the overarching business strategy as defined by business owners.
+ Proactively seek and implement improvements, whether technical or process-oriented, in line with the latest lead qualification best practices and/or to deliver better business outcomes.
+ Work closely with key business stakeholders to understand changes in their strategy, and translate them into tech and data requirements to ensure alignment with systems and tools.
+ Develop technical requirements for IT to meet business requirements, plan & and prioritize submissions in an ongoing manner based on business criticality & expected benefits.
+ Oversee and own End2End testing of new deliverables in close collaboration with IT and business.
+ Document technical deliveries and optimizations while creating processes that enable marketers to leverage the new tech and data insights.
Your Profile
+ Bachelors or Masters degree in Marketing or a related field.
+ Minimum of 5 years of work experience in Marketing Technology.
+ Tech-savvy with a solid background in Marketing Technology and Marketing Business Strategy.
+ Experience with designing dataflows across systems.
+ Proven experience in complex technology implementations crossing multiple systems, such as CRM, CDP, Adobe Marketo, Outreach.io.
+ Hands-on experience in Outreach.io, a Customer Relationship Management / Customer Data Platform system is a plus
+ Exceptional communication, organizational, time management, and change management skills.
+ Highly flexible and able to thrive in a rapidly changing environment, handling uncertainty and frequent changes with ease.
+ The role is global so flexibility in working with all time zones is required.
+ Ability to work independently and collaboratively in an interdisciplinary team.
+ Fluency in English.
+ Experience in the software industry or a similar role is a plus.
+ Adaptability to evolving marketing trends and technologies is crucial.
Bring out your best
SAP innovations help more than four hundred thousand customers worldwide work together more efficiently and use business insight more effectively. Originally known for leadership in enterprise resource planning (ERP) software, SAP has evolved to become a market leader in end-to-end business application software and related services for database, analytics, intelligent technologies, and experience management. As a cloud company with two hundred million users and more than one hundred thousand employees worldwide, we are purpose-driven and future-focused, with a highly collaborative team ethic and commitment to personal development. Whether connecting global industries, people, or platforms, we help ensure every challenge gets the solution it deserves. At SAP, you can bring out your best.
We win with inclusion
SAPs culture of inclusion, focus on health and well-being, and flexible working models help ensure that everyone regardless of background feels included and can run at their best. At SAP, we believe we are made stronger by the unique capabilities and qualities that each person brings to our company, and we invest in our employees to inspire confidence and help everyone realize their full potential. We ultimately believe in unleashing all talent and creating a better and more equitable world.
SAP is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to the values of Equal Employment Opportunity and provide accessibility accommodations to applicants with physical and/or mental disabilities. If you are interested in applying for employment with SAP and are in need of accommodation or special assistance to navigate our website or to complete your application, please send an e-mail with your request to Recruiting Operations Team: Careers@sap.com.
For SAP employees: Only permanent roles are eligible for the SAP Employee Referral Program, according to the eligibility rules set in the SAP Referral Policy. Specific conditions may apply for roles in Vocational Training.
EOE AA M/F/Vet/Disability
Qualified applicants will receive consideration for employment without regard to their age, race, religion, national origin, ethnicity, age, gender (including pregnancy, childbirth, et al), sexual orientation, gender identity or expression, protected veteran status, or disability.
Compensation Range Transparency : SAPbelieves the value of pay transparency contributes towards an honest and supportive culture and is a significant step toward demonstrating SAPs commitment to pay equity. SAP provides the annualized compensation range inclusive of base salary and variable incentive target for the career level applicable to the posted role. The targeted combined range for this position is 99,000 - 216,000 USD.The actual amount to be offered to the successful candidatewill be within that range, dependent upon the key aspects of each case which may include education, skills,experience, scope ofthe role, location, etc. as determinedthrough theselection process. Any SAP variable incentive includes a targeted dollar amount and any actual payout amount is dependent on company and personal performance. Please reference this link for a summary of SAP benefits and eligibility requirements: SAP North America Benefits (https://www.sapnorthamericabenefits.com/en/public/welcome) .
Requisition ID: 399925| Work Area:Marketing| Expected Travel: 0 - 10%| Career Status: Professional| Employment Type: Regular Full Time| Additional Locations:#LI-Hybrid
At SAP, we enable you to bring out your best. Our company culture is focused on collaboration and a shared passion to help the world run better. How? We focus every day on building the foundation for tomorrow and creating a workplace that embraces differences, values flexibility, and is aligned to our purpose-driven and future-focused work. We offer a highly collaborative, caring team environment with a strong focus on learning and development, recognition for your individual contributions, and a variety of benefit options for you to choose from.
*Cover letter for this role is required.
Objective & Summary
Join the dynamic Marketing Automation Processes & Strategy (MAPS) team as a Lead Flow Technologist. We are seeking a highly motivated individual to drive SAPs data and technology strategy for inbound prospecting, outbound prospecting, and its connection to personalized nurture channels. This role will be instrumental in establishing the groundwork to deliver an exceptional personalized experience for SAP's customers.
As the Lead Flow Strategist, you will play a pivotal role in shaping the technological roadmap and overseeing the implementation of new AI-based technologies around live inbound channels such as chat and phone, technical lead routing, phone outreach as well as optimization of the tools used by marketing qualification and sales agents such as Outreach.io to empower them to have relevant conversations at the right time with insightful prospect insights and offer best service to our customers to generate quality pipeline. Your success in this role will be defined by your adept stakeholder management skills and cross-functional collaboration with business and IT stakeholders alike, proven experience in technology and data implementations and optimizations, and a deep understanding of business strategy, particularly within the realm of lead funnel optimization, personalization at scale and inside sales.
Expectations & Tasks
+ Work with Business Stakeholders in the area of Marketing Qualification Services (pre-sales qualification/business development), Analytics & Optimization, and IT to gather business requirements for technological and data changes around the systems lying at the core of our inbound and outbound lead flows. Collaborate closely with diverse system owners to construct a cohesive technical roadmap for specific inbound channels, including chat and phone, as well as a comprehensive plan for routing, Outreach.io, outbound prospecting, and our core systems. This roadmap will be intricately aligned with the overarching business strategy as defined by business owners.
+ Proactively seek and implement improvements, whether technical or process-oriented, in line with the latest lead qualification best practices and/or to deliver better business outcomes.
+ Work closely with key business stakeholders to understand changes in their strategy, and translate them into tech and data requirements to ensure alignment with systems and tools.
+ Develop technical requirements for IT to meet business requirements, plan & and prioritize submissions in an ongoing manner based on business criticality & expected benefits.
+ Oversee and own End2End testing of new deliverables in close collaboration with IT and business.
+ Document technical deliveries and optimizations while creating processes that enable marketers to leverage the new tech and data insights.
Your Profile
+ Bachelors or Masters degree in Marketing or a related field.
+ Minimum of 5 years of work experience in Marketing Technology.
+ Tech-savvy with a solid background in Marketing Technology and Marketing Business Strategy.
+ Experience with designing dataflows across systems.
+ Proven experience in complex technology implementations crossing multiple systems, such as CRM, CDP, Adobe Marketo, Outreach.io.
+ Hands-on experience in Outreach.io, a Customer Relationship Management / Customer Data Platform system is a plus
+ Exceptional communication, organizational, time management, and change management skills.
+ Highly flexible and able to thrive in a rapidly changing environment, handling uncertainty and frequent changes with ease.
+ The role is global so flexibility in working with all time zones is required.
+ Ability to work independently and collaboratively in an interdisciplinary team.
+ Fluency in English.
+ Experience in the software industry or a similar role is a plus.
+ Adaptability to evolving marketing trends and technologies is crucial.
Bring out your best
SAP innovations help more than four hundred thousand customers worldwide work together more efficiently and use business insight more effectively. Originally known for leadership in enterprise resource planning (ERP) software, SAP has evolved to become a market leader in end-to-end business application software and related services for database, analytics, intelligent technologies, and experience management. As a cloud company with two hundred million users and more than one hundred thousand employees worldwide, we are purpose-driven and future-focused, with a highly collaborative team ethic and commitment to personal development. Whether connecting global industries, people, or platforms, we help ensure every challenge gets the solution it deserves. At SAP, you can bring out your best.
We win with inclusion
SAPs culture of inclusion, focus on health and well-being, and flexible working models help ensure that everyone regardless of background feels included and can run at their best. At SAP, we believe we are made stronger by the unique capabilities and qualities that each person brings to our company, and we invest in our employees to inspire confidence and help everyone realize their full potential. We ultimately believe in unleashing all talent and creating a better and more equitable world.
SAP is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to the values of Equal Employment Opportunity and provide accessibility accommodations to applicants with physical and/or mental disabilities. If you are interested in applying for employment with SAP and are in need of accommodation or special assistance to navigate our website or to complete your application, please send an e-mail with your request to Recruiting Operations Team: Careers@sap.com.
For SAP employees: Only permanent roles are eligible for the SAP Employee Referral Program, according to the eligibility rules set in the SAP Referral Policy. Specific conditions may apply for roles in Vocational Training.
EOE AA M/F/Vet/Disability
Qualified applicants will receive consideration for employment without regard to their age, race, religion, national origin, ethnicity, age, gender (including pregnancy, childbirth, et al), sexual orientation, gender identity or expression, protected veteran status, or disability.
Compensation Range Transparency : SAPbelieves the value of pay transparency contributes towards an honest and supportive culture and is a significant step toward demonstrating SAPs commitment to pay equity. SAP provides the annualized compensation range inclusive of base salary and variable incentive target for the career level applicable to the posted role. The targeted combined range for this position is 99,000 - 216,000 USD.The actual amount to be offered to the successful candidatewill be within that range, dependent upon the key aspects of each case which may include education, skills,experience, scope ofthe role, location, etc. as determinedthrough theselection process. Any SAP variable incentive includes a targeted dollar amount and any actual payout amount is dependent on company and personal performance. Please reference this link for a summary of SAP benefits and eligibility requirements: SAP North America Benefits (https://www.sapnorthamericabenefits.com/en/public/welcome) .
Requisition ID: 399925| Work Area:Marketing| Expected Travel: 0 - 10%| Career Status: Professional| Employment Type: Regular Full Time| Additional Locations:#LI-Hybrid
Source : SAP
