MarTech Lead, Reality Labs - Meta

The MarTech team is responsible for driving sustainable and measurable consumer brand, product, and revenue growth through scalable marketing technology and centralized data infrastructure. We are seeking a MarTech lead to manage our Marketing Technology roadmap for our Reality Labs business. You will define the strategy and day to day tactical execution across multiple internal and external partners & teams. The MarTech team is a vital component of the organization, operating at the intersection of business, technology, and operations. This is a leadership opportunity to own the product strategy and roadmap for one of our most important lines of business. We are seeking a leader with in depth knowledge of Signal Infrastructure, Tag Management and Marketing and Ad Technology.

RESPONSIBILITIES

MarTech Lead, Reality Labs Responsibilities:

• Lead the overall MarTech Signal Infrastructure and Tag Management program including data collection, logging and tracking pixels on a variety of platforms (Meta, Google, TikTok, Reddit, Snapchat) using first party integrations and third party tools such as Tealium iQ.
• Develop strategy to achieve the long-term vision and short-term goals for the AdTech and MarTech team.
• Outline product features and deliverables through a clear understanding of the problem space of advertising tracking technology.
• Use domain knowledge, leveraging data skills and expertise to craft effective solutions and our product roadmap.
• Execute on projects by working closely with Software and Data Engineering, Data Science, Product Growth and Direct Response Marketing to land impact on business goals.
• Manage execution of the Signals Infra Tag management program: oversee the implementation from start to finish, ensuring timely and quality delivery.
• Develop sound hypotheses and partner with relevant team members to develop experimentation and testing roadmap from designing tests to analyzing results that lead to data-driven decisions.
• Anticipate challenges, identify risks and opportunities early in the development process to create durable solutions to drive sustained impact.
• Develop and maintain quality assurance to Paid Media teams for campaign setup and launch.
• Provide ongoing maintenance of tracking infrastructure that accurately tracks high-value actions (such as button clicks, pages views, eCommerce purchases, App installs etc.)
• configure tracking for new campaigns and platforms
• and troubleshoot issues as they arise.
• Project manage and drive execution of strategic initiatives including new technologies, privacy requirements implementation and existing tools evolution
• Document and rollout of key processes to internal team and agency partners.
• Drive long term growth through a combination of data analysis, product ideation, and experimentation to optimize our Signal Infra program.

MINIMUM QUALIFICATIONS

Minimum Qualifications:

• 8+years of media/ad ops/digital industry experience
• Experience working in a Tag Management system such as Tealium iQ and knowledge of concepts such as Data Layer, Custom Tag Templates, and Extensions
• Experience with ad servers and mobile measurement partners (e.g. Kochava, Singular, AppsFlyer etc) required
• Experience working directly with paid media vendors on pixel implementation and conversion tracking setup
• Proficient with Third Party Ad Servers (Campaign Manager/Google Marketing Cloud) and rich media technology
• Prove track record working in a fast-paced environment while managing committing priorities to keep projects on track
• Project management skills especially working in a highly collaborative, matrixed environment
• Proven to effectively collaborate across variety of technical and non-technical functions to drive towards common product goals
• Experience working with and influencing multi disciplinary product teams consisting but not limited to software engineers, designers, product managers and data scientists
• Proficiency in quantitative analysis geared towards drawing actionable insights from complex datasets
• Experience performing exploratory analysis with minimal direction to answer ambiguous open ended questions

PREFERRED QUALIFICATIONS

Preferred Qualifications:

• Experience with data querying languages (e.g. SQL)
• Bachelor’s degree with Marketing/Technology focus is preferred
• E-Commerce/Gaming industry experience preferred
• Experience with demand side platforms a plus (e.g. The Trade Desk, DV 360, Verizon)
• Familiarity with multi-touch and advanced marketing attribution models