Media Analytics Associate Manager - Pharmavite
California, CA
About the Job
HELP US BRING THE GIFT OF HEALTH TO LIFE.
Working at Pharmavite is an experience like no other. With a focus on complete nutrition for all, each endeavor is urgent and every day counts. You'll have the opportunity to work on the #1 selling national vitamin and supplement brand, Nature Made, as well as an exciting portfolio of other products that are shaping the future of the healthy living industry. Consumer-driven innovation, high quality products and a promising portfolio, all driven by a team with a shared sense of purpose -- that's Pharmavite. Join us to bring the gift of health to life.
*Immigration sponsorship is not available for this role*
TheAssociateManager, Media Analytics will lead insights and analytics for Marketing organization, in partnership withBrand Activation team. This person will report directly to theSenior Manager of Media Analytics.
Key Responsibilities
Critical contributions this role is counted on to deliver include:
Utilize media measurement research to informmedia mixto maximize media effectiveness.
Oversee the development of a sound testing plan to measure and validate our media and creative performance
Developframework to optimize tracking and reportingof media reporting
Partnerwith media agencies and related partners/vendorsto manage reporting andmediatestinginputs.
Define, design, execute and socialize a range of research studies that develop a deep understanding of our consumer/shopper
Identify best practices in existing and emerging research methodologies
Ideal CandidateProfile
The ideal candidate will have experience in media analyticstoserve as thought leader on measuring marketing success and leadthe mediatest & learn agenda, key KPIs and audience targets to define campaign success.Theywill have experience producing actionable insights tooptimizemarketinginvestment.The ideal candidate will also beexpertinstory-tellingwith data and socializing insights in a clear and compelling manner that enables decision-making among stakeholder groups.
Critical Success Factors
You’llbe most successful in this role if you have:
Ability to work closely with media planning teams to develop an evidence based media strategy (e.g. define the right target, channel mix, budget)
Proven ability tooversee the development of analytical learning plans including proper selection ofcritical metrics to measure media performance
Ability to understand data patterns and tie to key business recommendations
Ability togenerate insightful visualizations and performance dashboards to depict data
Capabilities & Skills Required
In order totake on these challenges,you’llneedto have:
Bachelor’s degree or its equivalent. Masters in Market Research/Analytics or MBA with a quantitative focus preferred
1-3yearsprofessional experience in a marketing analytical role
Competency in analytics techniques such as time-series data analysis, A/B test design, segmentation, attribution, market mixed modeling, lift.
Knowledge and applied experience in integrated, multi-channel marketing/advertising campaign tactics
Knowledge of media planning tools (NMI, Nielsen) and web analytics platforms
OUR OFFER
Here, career paths aren't predefined, and bureaucratic limitations don't exist -- you have the opportunity to grow, learn from industry pioneers, and develop the way you want to. Pharmavite is investing more in the development of our team -- to help us deliver on our purpose and help you achieve your career aspirations. Our environment is geared to fuel curiosity, encourage experimentation, and generate learning as this is the way we develop ourselves and our organization.
Pharmavite is committed to meeting the needs of our employees and their families with a Total Rewards package that's as comprehensive as the vitamins and supplements we deliver to consumers. With competitive compensation programs and standout benefits, we provide employees with optimal health and well-being -- as well as peace of mind. These rewards -- plus our new recognition program -- ensure employees feel supported both at work and home.
Annual Pay
Annual Pay Range
$114,493.00 - $171,688.00This represents the minimum and maximum base salary range for this role, plus annual incentive. Various elements are used to determine a candidate’s starting salary such as job experience, specific skills, and comparison to internal incumbents currently in the role. This information is provided to applicants in accordance with state and local laws.
Visit Pharmavite.com/careers to learn more about our mission and discover an opportunity that's right for you. Health and wellness begins with us.
Pharmavite is an equal employment and affirmative action employer F/M/Disability/Vet/Sexual Orientation/Gender Identity. All qualified applicants are encouraged to apply and will receive consideration for employment without regard to their protected veteran or disabled status, or any protected status. We do not discriminate in employment based on race, color, religion, age, sex, sexual orientation, gender identity, national origin, or any other basis covered by applicable law. All employment is decided based on qualifications, merit, and business need.
Disclaimer
The above information on this description has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications of employees assigned to this job.
CALIFORNIA FAIR CHANCE ACT:
Qualified Applicants with arrest or conviction records will be considered for Employment in accordance with the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act.
JOB ALERT FRAUD:
We have become aware of scams from individuals, organizations, and internet sites claiming to represent Pharmavite in recruitment activities in return for disclosing financial information.
Our hiring process does not include text-based conversations or interviews and never requires payment or fees from job applicants. All of our career opportunities are regularly published and updated on Pharmavite.com’s Careers section.
If you have already provided your personal information, please report it to your local authorities. Any fraudulent activity should be reported to: recruiting@pharmavite.com.
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