Media Buyer, Digital - LifeMD

About us

LifeMD is headquartered in NYC and is a leading provider of virtual primary care. LifeMD offers telemedicine, laboratory and pharmacy services, and specialized treatment across more than 200 conditions, including primary care, men’s health, women’s health, allergy & asthma, and dermatology. Leveraging a vertically-integrated, proprietary digital care platform, a 50-state affiliated medical group, and a US-based patient care center, LifeMD is elevating healthcare by increasing access to top-notch and affordable care. LifeMD is currently in the midst of immense growth and was recently ranked #166 in the 2023 Deloitte Fast 500.

About the role

Life MD is looking for an experienced digital media buyer with the passion and know-how to drive user acquisition for our internal brands. The ideal candidate will have a proven track record of spending $5k - $20k/day while adhering to strict performance metrics (CPA, CPL) and leveraging multiple campaign strategies throughout numerous platforms.

Responsibilities

• Build, manage, and optimize advertising campaigns for our internal brands
• Analyze data within platforms to provide daily/weekly updates for account managers
• Utilize data to make optimizations within platforms
• Keep an organized log of optimizations and historical data to drive strategic changes over the course of campaigns
• Communicate with internal team about data analysis, creative requests, timelines, budgets
• Participate and engage in team meetings and account managers, taking detailed notes for next steps
• Work closely with design team members to implement thorough creative testing processes and report against results

Requirements

• Bachelor's Degree in Marketing, Business, or similar preferred
• 2+ years full-time, professional experience buying digital media on social media platforms & alike
• Ad platform certification is preferred (i.e.: Google Ads Certification, FB Blueprint)
• Ability to allocate daily budgets across multiple platforms to hit KPI's
• A true passion & proven track record of developing eye-catching, enticing creative assets to help drive consumer engagement (CTR, CPA) and positive ROI
• Responsible, self-motivated, and solutions-oriented
• Excellent verbal and written communication skills
• Knowledge of programmatic is a bonus
• Must be willing to work in office (NYC, Midtown)

Benefits

• Salary Range: $85,000-$125,000
• Health Care Plan (Medical, Dental & Vision)
• Retirement Plan (401k, IRA)
• Life Insurance (Basic, Voluntary & AD&D)
• Unlimited PTO Policy
• Commuter Benefits
• Paid Holidays
• Short Term & Long Term Disability
• Training & Development