Media Campaign Associate - ServiceNow

Support complex, cross-channel media campaigns in AMS that delivers on business goals and KPIs 

Manage AMS brand awareness campaign(s) set-up from building and generating tracking IDs, understanding user journeys, creative and audience mapping to tactics and channels, and proper tagging based on the specific KPIs and measurement framework for campaign effectiveness and performance; assist with global needs as they arise 

Partner with ad operation teams (internal and external) to ensure flawless launch across programmatic, direct, social, and strategic media partners 

Project management of custom content with key media content partners and agency(ies) of record, from kick-off, execution, launch, and post-campaign reporting 

Support development and refinement cross-functional processes, ensure project timelines are met, and manage team assets, files and provide regular project status updates 

Maintain a regular cadence of media partner executive summaries to share out with internal teams. 

Collaborate across the Global Brand Media & Sponsorships team to manage annual budget, maintain detailed channel forecasts, proactively manage deadlines and reporting requirements, and continuously update the budget trackers 

Proven ability in managing cross-channel media programs to increase awareness of tech brands 

3+ years of overall relevant experience with some focus in B2B brand media strategy and planning, inclusive of executing channel programs in key channels such as display, social, programmatic, digital video (OTT, CTV, OLV etc.), linear TV, OOH, sports and entertainment sponsorships, and branded/sponsored thought-leadership content with leading B2B media brands and franchises 

Experience working with cross-functional teams and external partners, with a proven ability to build collaborative relationships across a matrixed organization  

Experience managing multimillion-dollar budgets, from planning, forecasting, pacing and actualization 

Deep experience and understanding of standard media metrics and KPIs used to measure digital campaigns and offline channels and understand the impact channels have against awareness goals; ability to bring in new ideas and best practices 

Understanding of ad operations, media reporting processes, media QA, media platform pixels, IAS, and UTMs. Adobe analytics and Google analytics would be an added bonus. 

Understanding of ad technology ecosystem and concepts such as ad serving, bidding platforms, ad fraud and viewability, DSPs and SSPs 

Ability to manage competing priorities, multiple tasks and multiple stakeholders, can roll up the sleeves and get stuff done; is an action-oriented and results-driven contributor 

Anticipate program needs, define scope, identify gaps, assign roles and responsibilities, develop and drive timelines and effectively communicate ideas 

A passion for metrics and data to influence decisions; experience using reporting/dashboard tools, such as Adobe Analytics and Google Analytics