Media Planning Director - Zimmerman Advertising, Inc

Overall Objective

The Media Planning Director manages the efforts of his/her assigned teams in the timely development and submission of annual Media Plans, Point-of-Views (POVs) and related media analyses as may be directed or required.

Responsibilities

·Learns all phases of the clients’ marketing objectives.

·Manages the development, implementation and optimization of integrated media plans, strategies and tactics.

·Oversees preparation and presents media plans, as needed, including objectives, strategy, rationale, and all backup materials. Make presentations directly to client senior executives and associated client team members.

·Manage clients’ expectations with leaders, clearly communicating media strategies to clients

·Supervises the execution of media plans, including preparation of media budgets, schedules of insertions, contracts, and supporting materials.

·Prepares media authorizations per approved plans/project requests.

·Prepares budget recaps for clients.

·Trains and supervises supervisors, planners and assistants in all media channels

·Monitors active buys during the negotiations process and checks final buys for adherence to guidelines.

·Monitors live campaigns, ensuring ongoing optimizations are made by team – and delivering periodic campaign performance reporting internally and to clients

·Participates in new business project assignments.

·Assists accounting department in reconciling variances and assuring proper payments.

·Proactively builds relationships with internal and external partners that aid in driving innovative media solutions for assigned clients

·Works with the senior Buying team management to define and develop optimal media buys, monitoring, post-promotional reporting and other post-buy analyses

·Attends presentations by media vendors for the purpose of evaluating new information/services and to maintain good rapport with sales representatives;maintains a high professional profile.

·Develop POVs as needed in response to client needs or requests

·Ensures relationships with account teams are harmonious and productive

·Regularly meets with stakeholders to ensure alignment

·Regularly meets with direct reports to provide feedback and coach/develop team

Requirements

·Bachelor’s degree in related field or equivalent experience

·8-10+ years media planning experience preferrably in a full-service Advertising/Marketing Agency

·Prior experience in a supervisory and/or Director role is required

·Experienced across most major media channels; sufficient knowledge in both traditional and digital channels

·Excellent presentation and writing skills

·Proven ability to develop high quality media strategies that drove results

·Experience negotiating short and long-term contracts with vendors

·MS Office: Internet Explorer, Excel, Word and PowerPoint

·Experience with most major media planning technology (e.g., Telmar or IMS Reach/Frequency, Kantar or Nielsen Competitive, Nielsen and/or Comscore ratings, Comscore digital, MRI-Simmons, Scarborough, Mediatools, Strata etc.)

·Experience working in a results-focused, fast-paced environment.