Medical Marketing Specialist - TechTrueUp

This is a full-time Marketing Specialist Position.

The ideal candidate will be responsible for creating marketing content and distributing it effectively. You will help us create a strong brand presence with innovative promotional offerings, online and offline marketing campaigns, and marketing events. You will collaborate with the sales team to ensure that your marketing efforts support their sales efforts. Finally, your analytical skills will assist you as your monitor and report on the success of your marketing efforts.

Position Overview: The Marketing Specialist will play a key role in developing and executing marketing strategies to promote our medical products and services. The ideal candidate will have a solid background in the medical industry, with a proven ability to create impactful marketing campaigns, analyze market trends, and engage with healthcare professionals. This role requires a strategic thinker with strong communication skills and a passion for improving healthcare through effective marketing initiatives.

Key Responsibilities:

Marketing Strategy Development: Develop and implement comprehensive marketing strategies and campaigns to drive brand awareness, product adoption, and market penetration. Collaborate with cross-functional teams to align marketing efforts with organizational goals and objectives.

Market Research and Analysis: Conduct in-depth market research to identify industry trends, customer needs, and competitive dynamics within the medical field. Utilize insights to inform marketing strategies and adapt campaigns to meet market demands.

Content Creation: Create and oversee the production of high-quality marketing materials, including brochures, white papers, case studies, and digital content. Ensure that all materials effectively communicate the value propositions of our medical products and services.

Campaign Management: Plan, execute, and monitor marketing campaigns across various channels, including digital, social media, email, and print. Analyze campaign performance, track key metrics, and optimize strategies based on data-driven insights.

Healthcare Professional Engagement: Build and maintain relationships with healthcare professionals, key opinion leaders, and industry influencers. Coordinate and participate in medical conferences, webinars, and events to enhance brand visibility and foster engagement.

Product Positioning: Collaborate with product development and sales teams to understand product features, benefits, and market positioning. Develop strategies to effectively position and differentiate our medical products in a competitive landscape.

Sales Support: Provide marketing support to the sales team by creating promotional tools, training materials, and lead generation strategies. Assist in the development and execution of initiatives to drive sales growth and customer acquisition.

Experience: Minimum of [X] years of experience in marketing within the medical field or healthcare industry. Demonstrated success in developing and executing marketing campaigns and strategies for medical products or services.

Education: Bachelor's degree in Marketing, Business Administration, Healthcare Administration, Biomedical Sciences, or a related field. Advanced degree or relevant certifications are a plus.