Merchandising Content Lead - Batteries Plus Bulbs
Hartland, WI
About the Job
1325 Walnut Ridge Drive, Hartland, WI 53029, USA | Hourly | Merchandising - 9905 | Full Time
The Merchandising Content Lead will execute digital merchandising and content strategies in partnership with e-commerce, Marketing, and Merchandising teams. This role is vital in creating compelling, brand-appropriate content strategies for Batteries Plus based on marketing plans, merchandising feedback, competitive insights, and analysis of product and content metrics.
Essential Responsibilities
Manage the development and optimization of high-quality content that is aligned with Batteries Plus' market position
Utilize research, metrics, and data to improve how customers locate products on the company website and through search engines
Conduct in-depth digital competitor analysis to understand trends, consumer needs, and experience opportunities for products and categories
Support SEO best practices by aiding in content and experience optimization for improved rankings
Help manage and improve the features, benefits, and other product content tagged or linked to items on the site or internal product data site.
Present ideas and lead discussions on team processes and recommendations for product content found throughout RMS and Batteriesplus.com
Engage vendor partners to aid in the gathering of enhanced product information & assets
Lead the process management for the Merchandising Content Team, communicating effectively and gaining partner buy-in/compliance
Build effective relationships with our merchandising, data, and marketing teams to ensure thoughtful execution of product and category strategies, acting as a liaison to acquire timely and accurate product information
Ensure accurate execution of digital content entry and management for consistent performance
Engage vendor partners to aid in the gathering of enhanced product information & assets
Create and maintain the standards around site content strategy, external and internal digital merchandising processes, gathering of content and site imagery, and ad hoc digital projects.
Assist cross-functional teams with documentation, manuals, and other supporting documents to effectively communicate processes, best practices, and other product information.
Conduct in-depth digital competitor analysis to understand trends, consumer needs, and experience opportunities for products and categories
Support SEO best practices by aiding in content and experience optimization for improved rankings
Supports the successful onboarding and training of new team members and internal partners
Other Duties
Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.
Qualifications
Bachelor's degree in Marketing, Business or a related field.
3 or more years of experience within digital merchandising and/or content space.
Preferred Qualifications
Ability to independently handle multiple projects/tasks, plan and establish priorities to meet deadlines with good control and results, able to develop and follow up on plans.
Ability to work autonomously, collaboratively, and as a member of a cross-functional business team. Strong interpersonal and relationship-building skills
A quick study and self-starter that shows initiative
Flexible and well-organized with strong attention to detail and accuracy
Ability to work with confidential data of major importance such as process, service and product costs which, if disclosed to outside contacts, might have a significant external effect and/or be detrimental to the organization's interests.
Physical Requirements / Work Environment
The physical demands required to perform the essential responsibilities of this position are as follows. Reasonable accommodations, if necessary and/or as required by law, will be made available.
The position requires the employee to regularly sit, use hands to handle or touch, talk, hear, and occasionally lift up to twenty-five pounds
Special vision requirements include close vision
This position requires regular use of a computer, copier, fax machine, and other standard office equipment
The level of noise in the office-working environment is quiet
Affirmative Action / EEO Statement
It is the policy of Batteries Plus to provide equal employment opportunities without regard to race, color, religion, sex, national origin, age, disability, marital status, veteran status, sexual orientation, genetic information or any other protected characteristic under applicable law.
The Merchandising Content Lead will execute digital merchandising and content strategies in partnership with e-commerce, Marketing, and Merchandising teams. This role is vital in creating compelling, brand-appropriate content strategies for Batteries Plus based on marketing plans, merchandising feedback, competitive insights, and analysis of product and content metrics.
Essential Responsibilities
Manage the development and optimization of high-quality content that is aligned with Batteries Plus' market position
Utilize research, metrics, and data to improve how customers locate products on the company website and through search engines
Conduct in-depth digital competitor analysis to understand trends, consumer needs, and experience opportunities for products and categories
Support SEO best practices by aiding in content and experience optimization for improved rankings
Help manage and improve the features, benefits, and other product content tagged or linked to items on the site or internal product data site.
Present ideas and lead discussions on team processes and recommendations for product content found throughout RMS and Batteriesplus.com
Engage vendor partners to aid in the gathering of enhanced product information & assets
Lead the process management for the Merchandising Content Team, communicating effectively and gaining partner buy-in/compliance
Build effective relationships with our merchandising, data, and marketing teams to ensure thoughtful execution of product and category strategies, acting as a liaison to acquire timely and accurate product information
Ensure accurate execution of digital content entry and management for consistent performance
Engage vendor partners to aid in the gathering of enhanced product information & assets
Create and maintain the standards around site content strategy, external and internal digital merchandising processes, gathering of content and site imagery, and ad hoc digital projects.
Assist cross-functional teams with documentation, manuals, and other supporting documents to effectively communicate processes, best practices, and other product information.
Conduct in-depth digital competitor analysis to understand trends, consumer needs, and experience opportunities for products and categories
Support SEO best practices by aiding in content and experience optimization for improved rankings
Supports the successful onboarding and training of new team members and internal partners
Other Duties
Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.
Qualifications
Bachelor's degree in Marketing, Business or a related field.
3 or more years of experience within digital merchandising and/or content space.
Preferred Qualifications
Ability to independently handle multiple projects/tasks, plan and establish priorities to meet deadlines with good control and results, able to develop and follow up on plans.
Ability to work autonomously, collaboratively, and as a member of a cross-functional business team. Strong interpersonal and relationship-building skills
A quick study and self-starter that shows initiative
Flexible and well-organized with strong attention to detail and accuracy
Ability to work with confidential data of major importance such as process, service and product costs which, if disclosed to outside contacts, might have a significant external effect and/or be detrimental to the organization's interests.
Physical Requirements / Work Environment
The physical demands required to perform the essential responsibilities of this position are as follows. Reasonable accommodations, if necessary and/or as required by law, will be made available.
The position requires the employee to regularly sit, use hands to handle or touch, talk, hear, and occasionally lift up to twenty-five pounds
Special vision requirements include close vision
This position requires regular use of a computer, copier, fax machine, and other standard office equipment
The level of noise in the office-working environment is quiet
Affirmative Action / EEO Statement
It is the policy of Batteries Plus to provide equal employment opportunities without regard to race, color, religion, sex, national origin, age, disability, marital status, veteran status, sexual orientation, genetic information or any other protected characteristic under applicable law.
Source : Batteries Plus Bulbs