Mgr Corporate Events & Sponsorship at City National Bank
Los Angeles, CA 90071
About the Job
MGR CORPORATE EVENTS & SPONSORSHIP WHAT IS THE OPPORTUNITY? The Corporate Events and Sponsorships Manager is responsible for strategic development planning and creating events that connect the bank's brand with the overall focus of the key initiatives for the lines of business
This position will provide strong planning and execution of event marketing strategies and will be responsible for driving the plan forward by planning, organizing, developing and executing all corporate sponsorships in all regions
This position drives the ideation and implementation of activations across the events and sponsorships to drive measurable brand awareness and positive brand sentiment, which is measured annually
Responsible to set goals, manage overall multi-million-dollar budget, monitor RAR contracted in agreements, monitor work, and evaluate results to ensure that departmental and organizational objectives and operating requirements are met and are in line with the needs and mission of the bank
The position will be responsible for managing a team of event planners and corporate sponsorship colleagues and leading the oversight of event contracts, creating events that drive business development and sales prospecting opportunities, new product introductions, and creation of collateral and communications for events.This position works closely with executive leadership, and external clients and prospects, to facilitate their integration with sponsorship assets and hospitality
This position also manages teams of contractors and vendors to drive successful activations across multiple sponsorships
The expectation is that this position can work independently with a full understanding of the CNB brand and is entrusted to lead the Corporate Events and Sponsorships team with minimal management oversight required What you will do Manage and lead the events and sponsorships team by providing oversight for the team workflow, resource allocation and project management that focuses on the implementation of successful events
Provide feedback on individual and team accomplishments, areas of improvement, coach, counsel and provide direction and guidance
Align all efforts to key business goals to increase brand awareness and sentiment with target audiences
Establish strategic partnerships with line units to develop and implement internal and external events through the bank to meet specific goals and objectives
Track and coordinate the fulfillment of all contractual sponsorship assets, ensuring that they are activated to the fullest benefit of the CNB brand
Develop short and long-term strategies for internal and external events marketing opportunities
Lead the negotiation of new sponsorship opportunities and renewals to secure the best sponsorship packages for CNB
This includes seeking opportunities with organizations that lead to contractual banking relationships with CNB, when possible
Research and implement unique event opportunities for the Bank to host
Work closely with LOB leaders and the communications and content teams during planning process to establish a pre and post follow-up protocol for each event
Collaborate with lines of business and Segment team to ensure sponsorship and event marketing activity is targeted to audience, conveys the key message in the tone and manner consistent with CNB standards and support the business unit goals
Negotiate and manage major contracts, overseeing millions of dollars in activation and a multitude of sub-contractors
Remain current and knowledgeable about evolving technology in events area such as webinars, audience response, and social media
Establish measurable and trackable goals for all sponsorships and events, utilizing Workfront and Salesforce as the primary tools
Developing strong working relationships with key contacts at assigned sponsorships and events to ensure seamless execution of sponsorship assets
Maintain a proactive commitment to established bank programs, such as Community Reinvestment Act and Affirmative Action
Comply fully with all Bank Operational and Credit policies and procedures as well as all regulatory requirements
Responsible and accountable for appropriate quality controls related to the financial products the bank provides, the services the bank delivers, the processes employed and the incentives with which colleagues are awarded
All City National products, financial solutions and services are to be provided ethically and with integrity in a manner that is consistent with the client-first culture and values embodied in City National’s PRIDE statement
Must-Have* Bachelor's Degree or equivalent Minimum 10 years of Corporate Marketing/Events/Sponsorships experience
Minimum 2 years of banking experience
Skills and Knowledge Sponsorship negotiation, strategic alliances, name-in-title rights, licensing, promotions, events
Must have strong communications skills, along with ability to establish respectful environment of trust, with a focus on creating positive outcomes for colleagues and clients
Proven track record of effective project management, detail‐oriented thinking and strong communication
Must have a proven track record of results in event management, event marketing strategy, new product development and people management
Strong event and client service orientation
Must have ability to articulate a vision and strategy that inspires and motivates a team and focuses their energy on achieving business goals
Strong planning, forecasting and budgeting skills with the ability to analyze, evaluate, plan and execute both existing and potential events and strategies
Ability to work special events, as required
Fosters and builds relationships with vendors
Travel required
Proficient in Microsoft programs: Word, Excel, and PowerPoint
Compensation Starting base salary: $127,626 - $237,014 per year
Exact compensation may vary based on skills, experience, and location
This job is eligible for bonus and/or commissions
*To be considered for this position you must meet at least these basic qualifications The preceding job description has been designed to indicate the general nature and level of work performed by employees within this classification
It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job
Benefits and Perks At City National, we strive to be the best at whatever we do, including the benefits and perks we offer our colleagues
Get an inside look at our Benefits and Perks
ABOUT CITY NATIONAL City National Bank, a subsidiary of Royal Bank of Canada, is the largest bank headquartered in Los Angeles with $92.03 billion in assets as of April 30, 2024
Founded in 1954, City National provides personalized banking, investment and trust services in select markets including Los Angeles, Orange County, San Diego, the San Francisco Bay Area, New York City, Nashville, Atlanta, Delaware, Las Vegas, Washington D.C
and Miami.* In addition, the company and its investment affiliates manage or administer $96.83 billion in client investment assets
City National is dedicated to strengthening communities, and in 2023 alone, the company made more than $11 million in charitable contributions to nonprofits that support the communities it serves
*City National Bank does business in Miami and the state of Florida as CN Bank
For more information about City National, visit cnb.com
EQUAL OPPORTUNITY EMPLOYER & REASONABLE ACCOMMODATION City National Bank is an equal opportunity employer committed to promoting and maintaining a diverse, equitable and inclusive working environment where differences are valued and encouraged
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status or any other basis protected by the laws or regulations in the locations where we operate or in our Code of Conduct
READ MORE If you are a qualified individual with a disability or a disabled veteran, you have the right to request a reasonable accommodation for any part of the employment process
Please contact us via email or leave a message at
These contact methods are dedicated to applicants whose disability prevents them from successfully applying online
Only messages left for this purpose will be returned
Responses may take up to two business days.
This position will provide strong planning and execution of event marketing strategies and will be responsible for driving the plan forward by planning, organizing, developing and executing all corporate sponsorships in all regions
This position drives the ideation and implementation of activations across the events and sponsorships to drive measurable brand awareness and positive brand sentiment, which is measured annually
Responsible to set goals, manage overall multi-million-dollar budget, monitor RAR contracted in agreements, monitor work, and evaluate results to ensure that departmental and organizational objectives and operating requirements are met and are in line with the needs and mission of the bank
The position will be responsible for managing a team of event planners and corporate sponsorship colleagues and leading the oversight of event contracts, creating events that drive business development and sales prospecting opportunities, new product introductions, and creation of collateral and communications for events.This position works closely with executive leadership, and external clients and prospects, to facilitate their integration with sponsorship assets and hospitality
This position also manages teams of contractors and vendors to drive successful activations across multiple sponsorships
The expectation is that this position can work independently with a full understanding of the CNB brand and is entrusted to lead the Corporate Events and Sponsorships team with minimal management oversight required What you will do Manage and lead the events and sponsorships team by providing oversight for the team workflow, resource allocation and project management that focuses on the implementation of successful events
Provide feedback on individual and team accomplishments, areas of improvement, coach, counsel and provide direction and guidance
Align all efforts to key business goals to increase brand awareness and sentiment with target audiences
Establish strategic partnerships with line units to develop and implement internal and external events through the bank to meet specific goals and objectives
Track and coordinate the fulfillment of all contractual sponsorship assets, ensuring that they are activated to the fullest benefit of the CNB brand
Develop short and long-term strategies for internal and external events marketing opportunities
Lead the negotiation of new sponsorship opportunities and renewals to secure the best sponsorship packages for CNB
This includes seeking opportunities with organizations that lead to contractual banking relationships with CNB, when possible
Research and implement unique event opportunities for the Bank to host
Work closely with LOB leaders and the communications and content teams during planning process to establish a pre and post follow-up protocol for each event
Collaborate with lines of business and Segment team to ensure sponsorship and event marketing activity is targeted to audience, conveys the key message in the tone and manner consistent with CNB standards and support the business unit goals
Negotiate and manage major contracts, overseeing millions of dollars in activation and a multitude of sub-contractors
Remain current and knowledgeable about evolving technology in events area such as webinars, audience response, and social media
Establish measurable and trackable goals for all sponsorships and events, utilizing Workfront and Salesforce as the primary tools
Developing strong working relationships with key contacts at assigned sponsorships and events to ensure seamless execution of sponsorship assets
Maintain a proactive commitment to established bank programs, such as Community Reinvestment Act and Affirmative Action
Comply fully with all Bank Operational and Credit policies and procedures as well as all regulatory requirements
Responsible and accountable for appropriate quality controls related to the financial products the bank provides, the services the bank delivers, the processes employed and the incentives with which colleagues are awarded
All City National products, financial solutions and services are to be provided ethically and with integrity in a manner that is consistent with the client-first culture and values embodied in City National’s PRIDE statement
Must-Have* Bachelor's Degree or equivalent Minimum 10 years of Corporate Marketing/Events/Sponsorships experience
Minimum 2 years of banking experience
Skills and Knowledge Sponsorship negotiation, strategic alliances, name-in-title rights, licensing, promotions, events
Must have strong communications skills, along with ability to establish respectful environment of trust, with a focus on creating positive outcomes for colleagues and clients
Proven track record of effective project management, detail‐oriented thinking and strong communication
Must have a proven track record of results in event management, event marketing strategy, new product development and people management
Strong event and client service orientation
Must have ability to articulate a vision and strategy that inspires and motivates a team and focuses their energy on achieving business goals
Strong planning, forecasting and budgeting skills with the ability to analyze, evaluate, plan and execute both existing and potential events and strategies
Ability to work special events, as required
Fosters and builds relationships with vendors
Travel required
Proficient in Microsoft programs: Word, Excel, and PowerPoint
Compensation Starting base salary: $127,626 - $237,014 per year
Exact compensation may vary based on skills, experience, and location
This job is eligible for bonus and/or commissions
*To be considered for this position you must meet at least these basic qualifications The preceding job description has been designed to indicate the general nature and level of work performed by employees within this classification
It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job
Benefits and Perks At City National, we strive to be the best at whatever we do, including the benefits and perks we offer our colleagues
Get an inside look at our Benefits and Perks
ABOUT CITY NATIONAL City National Bank, a subsidiary of Royal Bank of Canada, is the largest bank headquartered in Los Angeles with $92.03 billion in assets as of April 30, 2024
Founded in 1954, City National provides personalized banking, investment and trust services in select markets including Los Angeles, Orange County, San Diego, the San Francisco Bay Area, New York City, Nashville, Atlanta, Delaware, Las Vegas, Washington D.C
and Miami.* In addition, the company and its investment affiliates manage or administer $96.83 billion in client investment assets
City National is dedicated to strengthening communities, and in 2023 alone, the company made more than $11 million in charitable contributions to nonprofits that support the communities it serves
*City National Bank does business in Miami and the state of Florida as CN Bank
For more information about City National, visit cnb.com
EQUAL OPPORTUNITY EMPLOYER & REASONABLE ACCOMMODATION City National Bank is an equal opportunity employer committed to promoting and maintaining a diverse, equitable and inclusive working environment where differences are valued and encouraged
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status or any other basis protected by the laws or regulations in the locations where we operate or in our Code of Conduct
READ MORE If you are a qualified individual with a disability or a disabled veteran, you have the right to request a reasonable accommodation for any part of the employment process
Please contact us via email or leave a message at
(213) 673-9139
These contact methods are dedicated to applicants whose disability prevents them from successfully applying online
Only messages left for this purpose will be returned
Responses may take up to two business days.
