Multicultural Marketing Specialist - Deseret Book

 

THE OPPORTUNITY  

The Multicultural Marketing Specialist will lead our efforts in developing and executing targeted marketing strategies to promote our multicultural content, products, and campaigns for the U.S. multicultural market. This individual should understand marketing concepts andstrategies to accelerate Deseret Book’s ability to engage with U.S. multicultural audiences in a personal and connected way. This position will work collaboratively with theContent, Product, and Marketing teams, with an emphasis onIntercultural Strategy and Marketing Services.  

 

Successful candidates will have an understanding of the needs and culture of members of The Church of Jesus Christ of Latter-Day Saints and have the ability to create and execute creative and strategic plans, collaborate well with others, and give and receive focused feedback.They will leverageinsights on our communities to develop strong relationships that will aid us in meeting the needs of multicultural communities in the U.S.  

 

RESPONSIBILITIES INCLUDE: 

• Identifyanddevelop audiences with a focus on addressing needs within the multicultural communities  

• Leverage research methods to understand multicultural communities and activating insights to inform marketing strategies and execution 

• Collaborate with creative and graphic design team to ensure marketing materials resonate with and reach our multicultural communities  

• Develop multicultural marketing strategies and plans that align overall campaign themes while effectively speaking to a multicultural communities 

• Establish and nurture relationships with diverse influencers nationwide to better engage our U.S. multicultural audiences 

• Utilize social media and other owned/shared platforms to promote our content  

• Monitor and analyze reports and data of multicultural specific campaigns and efforts  

• Work collaboratively with the Product and Marketing teams, and other specialists  

• Oversees the calendar, flow, and customer facing aspects of Deseret Book’s Cultural Celebrationsin collaboration with the Multicultural Product & Experience Specialists 

 

REQUIRED SKILLS & QUALIFICATIONS:  

• Proficiency working with and understanding other cultures  

• Proficient understanding of doctrine/history of the church as well as local culture  

• Proficiency in developing and executing marketing campaigns and strategies  

• Degree in communications, marketing, business, or related field  

• Proficiency working with social media and other digital platforms  

• High level of organization and time management; able to deliver timely results  

• Able to manage multiple projects/deadlines/relationships at once  

• Clear and consistent communications skills (speaking, writing, listening)  

• Ability to manage and solve conflicts as they arise  

 

BENEFITS  

• Excellent medical, dental, and life insurance   

• 401(k) savings plan with company matching funds   

• Company-funded retirement plan   

• Merchandise discount   

• Discounted UTA Eco pass   

• Paid leave and holidays   

• Great work environment  

• Fully stocked breakroom! 

 

EQUAL OPPORTUNITY AND DIVERSITY  

We strongly encourage candidates of all different backgrounds to apply. We're committed to building an inclusive, supportive place for you to do the best and most rewarding work of your career. We are an equal-opportunity employer and are committed to a team and culture that embraces and celebrates diversity and inclusion without regard to race, religion or belief, national, social or ethnic origin, sex (including pregnancy), age, or any other status protected by the laws or regulations in the State of Utah.