Multimedia Facilitator - North Little Rock School District

Multimedia Facilitator

Position Title:  Multimedia Facilitator

Reports To: Communications Coordinator                                 FLSA Status: Exempt

Classification: District                                                             Amount of Travel: Minimal

Job Status: Full-Time                                                               Level: District Administration

Work Schedule: 245 days                                                        Date Created: August 2024     

Salary Range:   $ 33,423.50 to $ 52,241.60 

Position Summary: The North Little Rock School District (NLRSD) is seeking exceptional applications for the newly reorganized position of Multimedia Facilitator. Under the direction of the Communications Coordinator, this professional will be responsible for supporting the District’s ongoing effort to promote itself and its respective schools, and to engage stakeholders with accurate and timely information. With a heavy focus on social media and video, this technology-savvy professional must be able to develop and implement an effective, results-oriented digital strategy across multiple channels that will highlight the North Little Rock School District and its initiatives. The Multimedia Facilitator must have experience using DSLR cameras, sound, lighting, and other video-production equipment and video-editing software. Additionally, the Multimedia Facilitator will assist in writing news releases, letters, website copy, newsletters, executive messages, and reports that will be shared with internal and external audiences.

Essential Functions: The following duties are representative of performance expectations. Reasonable accommodations may be made to enable individuals with disabilities to perform basic functions.

The responsibilities of the Multimedia Facilitator will include, but are not limited to the following:

• Possesses superior, error-free, and jargon-free writing skills to communicate with staff, families, the community, and the media
• Provide video editing and post-production support using the Adobe Creative Suite
• Designs and regularly posts engaging content for district-level and school-level social media platforms, including Facebook, X (formerly Twitter), Instagram, LinkedIn, and other platforms
• Develops day-to-day content, monitors the district’s social media platforms, and responds appropriately to positive and negative feedback
• Tracks social media metrics and data, using results to tailor content into the most effective approach for information sharing
• Assists with the development of printed and electronic communication for families, students, employees, and the community
• Identifies data collection measures to track social media outreach and growth
• Creates/produces photo montages and videos for social media platforms and websites to engage and inform students, families, staff, and the community
• Trains and supports school and district personnel on social media and the latest digital media trends.
• Updates District and campus websites and social media channels with timely and relevant information
• Develops social media calendar and executes social media campaigns to promote the school division and increase engagement with families, students, staff, and the community.
• Takes pictures and uploads pictures in the digital catalog for reuse
• Develops, implements, and maintains branding guidelines for the district and its schools
• Designs eye-catching flyers, graphics, magazines, and other media materials for public consumption, including proficiency in Adobe Creative Suite, Google, and other digital programs
• Maintains confidentiality of materials and information
• Supports the overall department in the coordination, management, and coverage of district events and activities.
• Attends and presents information at board meetings, workshops, staff meetings, and community meetings as needed
• Ensures compliance with media consent preferences of parents/guardians and obtains necessary identifications of students/staff in media, as needed
• Other duties as assigned

Competencies:

• Ability to accept responsibility and account for his/her actions.
• Ability to communicate effectively with others using spoken word and text.
• Ability to utilize the available time to organize and complete work within given deadlines.
• Ability to make decisions or take actions to solve a problem or reach a goal.
• Ability to complete assigned tasks under stressful situations.
• Ability to make critical decisions while following district procedures and protocols.
• Ability to be truthful and be seen as credible in the workplace.

Position Qualifications

• Bachelor’s Degree Preferred (or equivalent experience of at least three years) in journalism, English, mass communication, public relations, or related field with significant coursework in social media management, digital marketing, public relations or strategic communications, or any combination of experience and training which will provide the required knowledge, skills and abilities
• Robust graphic design and layout skills that include proficiency in Adobe Creative Cloud, Google, and other digital programs
• Excellent interpersonal, oral, and written communication skills, including writing, editing, and proofreading
• Ability to work as part of a team
• Excellent customer service skills in working with students, families, staff, administrators, and the public
• Bilingual in Spanish preferred
• Strong project management and organizational skills
• Ability to initiate, multitask, and complete multiple projects in a fast-paced setting and on deadline
• Ability to work independently and exercise independent judgment and discretion
• Innovative thinker
• Interviewing skills
• Availability to work weekends and evenings as needed, including access to reliable transportation

PHYSICAL DEMANDS

Physical Demands

• Lift/Carry
• • Stand: F (Frequently)
  • Walk: F (Frequently)
  • Sit: F (Frequently)
  • Handling / Fingering: F (Frequently)
  • Reach Outward: O (Occasionally)
  • Reach Above Shoulder: O (Occasionally)
  • Climb: O (Occasionally)
  • Crawl: O (Occasionally)
  • Squat or Kneel: O (Occasionally)
  • Bend: O (Occasionally)
  • 10 lbs or less: F (Frequently)
  • 11-20 kg: O (Occasionally)
  • 21-50 lbs: O (Occasionally)
  • 51-100 lbs: O (Occasionally)
  • Over 100 lbs: N (Not Applicable)
• Push/Pull
• • 12 lbs or less: O (Occasionally)
  • 13-25 lbs: O (Occasionally)
  • 26-40 lbs: O (Occasionally)
  • 41-100 lbs: O (Occasionally)

Other Physical Requirements

• Vision (Near, Color, Peripheral, Depth Perception)
• Sense of Sound (Ability to converse successfully with coworkers, students, Board of Education, patrons, and staff.)

WORK ENVIRONMENT

Work is primarily conducted in an office or school setting.  Prolonged stationary work and attention to desk or computer tasks are required. This position is cognitively demanding and requires especially well-developed professional social skills and communication skills.  Movement in and about schools and office buildings/grounds is a frequent requirement, as well as the ability to carry or lift items 75 lbs. or less. Some work after hours may be required. 

The NLRSD Human Resources Office has reviewed this job description with the Superintendent in an effort to ensure that the essential functions and basic duties have been included. The information contained in this job description is for compliance with the Americans with Disabilities Act (ADA) and is not an exhaustive list of the duties performed by this position. Additional duties are performed by the individual currently holding this position and additional duties may be assigned. This job description is intended to provide guidelines for job expectations, as well as determine the employee's ability to perform the position described. It is not intended to be construed as an exhaustive list of all functions, responsibilities, skills, and abilities. Additional functions and requirements may be assigned by supervisor(s) as deemed appropriate. This document does not represent a contract of employment, and the NLRSD reserves the right to change this job description, to add or delete tasks for the employee to perform, as the North Little Rock School District may deem appropriate.