National Director, Digital Fundraising - American Heart Association

Overview

As we celebrate our Centennial year, we invite you to join us in shaping the next century of impact. Be a relentless force for a world of longer, healthier lives as we remain devoted to a future of health and hope for everyone, everywhere. At the American Heart Association, your contribution matters, and so does your career.

The American Heart Association  has an excellent opportunity for a National Director, Digital Fundraising for Direct Response team. Dallas, TX is the preferred, but location is flexible. 

The Director of Digital Fundraising is responsible for developing and implementing digital fundraising strategies to build the American Heart Association’s donor base and raise unrestricted revenue. This position leads a team of digital fundraising managers, collaborates with cross-functional teams, directs agency partners, and leverages innovative digital platforms to drive fundraising success. This position incorporates donor lifecycles, acquisition, and retention strategies into the role of the Digital Fundraising Director. This role is vital in building strong relationships with donors and ensuring the success of the fundraising efforts for the direct response team of the American Heart Association and includes an annual fundraising goal of $6M plus.

The Association offers many resources to help you maintain work-life harmonization through your changing needs and life situations. To help you be successful, you will have access to Heart U, our award-winning corporate university, as well as additional training and support, locally.

#TheAHALife is our company culture, our way of life, reflecting our diversity, equity & inclusion, our focus on work-life harmonization and our Guiding Values. Discover why you will Be Seen. Be Heard. Be Valued™ at the American Heart Association by following us on LinkedIn, Instagram, Facebook, X (formerly Twitter), and at heart.jobs.

Responsibilities

• Strategy Development:  Partner with the SVP and Director of Direct Mail to develop and implement a comprehensive donor-centric annual digital fundraising strategy including audience lifecycle and channel goals that lead to achieving the revenue goals and growing the donor database.
• Team Leadership:  Lead and direct the team of digital fundraising professionals, providing direction and leadership to deliver performance.  The team includes 4-5 direct reports in addition to the digital agency of record representing approximately 15 professionals not all dedicated 100% to the Association.
• Monthly Campaign Planning and Execution: Partner with the digital agency to plan and ensure execution of monthly digital fundraising omnichannel campaigns, including email marketing, paid and organic search, paid and organic social media, website, and texting. Partner with the DR team to integrate DRTV/CTV and direct mail into overall plans and execution. The campaign plan includes direction and assets for field execution.
• Donor Acquisition and Retention:  Develop strategies to acquire new donors through digital channels and implement retention strategies to cultivate and steward existing donors.
• Data Analysis and Optimization:  Lead the analysis of fundraising data and key performance indicators to measure campaign effectiveness and identify areas for improvement.  Use insights to optimize fundraising strategies and tactics.
• Digital Fundraising Platform Management:  Oversee the management and optimization of digital fundraising platforms, ensuring they are user-friendly, secure, and aligned with financial data. The platforms include Salesforce CRM, Salesforce Marketing Cloud, Sitecore, DRM, Portfolio /Amergent, FRU, Instapage, Optimizely, Northbeam, SEM Rush, and others.
• Content and Creative Development:  Lead agency on content creation, creative development, campaign messaging, copywriting and editing, visual design, UX and A/B testing.
• Budget Management:  Develop and manage the digital fundraising budget, ensuring resources are allocated effectively to maximize revenue results and ROAS.
• Compliance and Ethics: Work with BT and Legal to ensure compliance with relevant laws, regulations, and ethical fundraising and donor privacy standards.
• Continuous Learning and Professional Development: Stay updated on current trends, best practices, and innovations in digital fundraising.  Seek opportunities for professional development to enhance skills and knowledge.

Qualifications

• Five (5) to eight (8) years of the following experience:
  • Direct marketing experience digital channels including website, email, paid and organic social media, programmatic display, SEO/SEM, Salesforce or other CRM
  • Experience in a non-profit environment
  • Fundraising or revenue-driving experience
  • Digital Marketing Strategy including digital and social media
  • Advanced Microsoft Office skills – especially PowerPoint
  • Excellent written and oral communication skills-Storyteller
  • DRTV and CTV experience a plus

Preferred Experience:

• Google analytics certification or any other digital media certifications from HubSpot, Hootsuite, SEMrush 
• Salesforce marketing cloud or Salesforce CRM experience
• Prior use of fundraising tools (Optimizely, Instapage, NorthBeam, etc.)

Compensation & Benefits

The American Heart Association invests in its people. Here are the main components of our total rewards package.  Visit Rewards & Benefits to see more details.

• Compensation – Our goal is to ensure you have a competitive base salary.  That’s why we regularly review the market value of jobs and make adjustments, as needed.
• Performance and Recognition – You are rewarded for achieving success by merit increases and incentive programs, based on the type of position.  This position is incentive eligible based on achieving certain targets. 
• Benefits – We offer a wide array of benefits including medical, dental, vision, disability, and life insurance, along with a robust retirement program that includes an employer match and automatic contribution.  As a mark of our commitment to employee well-being, we also offer an employee assistance program, employee wellness program and telemedicine, and medical consultation.
• Professional Development – You can join one of our many Employee Resource Groups (ERG) or be a mentor/mentee in our professional mentoring program.  HeartU is the Association’s national online university, with more than 100,000 resources designed to meet your needs and busy schedule.
• Work-Life Harmonization – The Association offers Paid Time Off (PTO) at a minimum of 16 days per year for new employees.  The number of days will increase based on seniority level.  You will also have a total of 12 paid holidays off each year, which includes several days off at the end of the year.
• Tuition Assistance - We support the career development of all employees.  This program provides financial assistance to employees who wish to further their education and career in relation to their current duties and responsibilities, or for potential future positions in the organization.

The American Heart Association’s 2028 Goal: Building on over 100 years of trusted leadership in cardiovascular and brain health, by 2028 the AHA will drive breakthroughs and implement proven solutions in science, policy, and care for healthier people and communities. The greatest discoveries in health must reach everyone where they are.

At American Heart Association | American Stroke Association, our mission is to be a relentless force for a world of longer, healthier lives, regardless of race, ethnicity, gender, gender identity, religion, age, language, sexual orientation, national origin and physical or cognitive abilities. We're committed to ensuring our workforce, workplace culture and mission have a shared impact across a diverse set of backgrounds.This position not a match with your skills?  Click here to see other opportunities.

EOE/Protected Veterans/Persons with Disabilities