National Retail Account Manager - The Flex Company

 The National Account Manager will be responsible for managing and expanding relationships with some of our most important retail partners. Your focus will be on driving sales, developing strategic account plans, and identifying growth opportunities within these channels. You will leverage your deep understanding of CPG sales, strong negotiation skills, and ability to analyze customer data to create tailored promotional strategies that deliver results. This role is pivotal to the continued success of our brand as we increase market share and deliver innovative solutions to consumers.

Key Responsibilities

• Manage and Grow Key Retail Accounts:
  • Oversee and expand relationships with major mass and drug retail accounts (e.g. Target, Walmart, Walgreens, and CVS).
  • Develop and maintain detailed account plans that track promotional calendars, trade marketing support, and ROI analyses.
  • Monitor account pricing and competitive positioning to ensure our products are highly competitive within each retailer's category.
• Develop and Execute Account-Specific Promotional Plans:
  • Create and implement annual trade spend plans to support consistent account growth, including promotional planning, trade marketing initiatives, and merchandising strategies.
  • Craft compelling sales presentations that are both visually appealing and strategically sound to effectively represent our brand to key accounts.
  • Coordinate with marketing to develop customized promotional materials and campaigns tailored to each account.
• Negotiate Contracts and Terms with Retail Partners:
  • Lead contract negotiations to maximize profitability while ensuring mutually beneficial outcomes.
  • Establish long-term partnerships by understanding retailer needs and aligning them with our business objectives.
  • Maintain up-to-date records of all contractual agreements and ensure compliance with agreed terms.
• Broker Management:
  • Develop and execute effective broker management strategies to ensure external sales partners achieve key performance targets.
  • Foster strong relationships with broker networks, providing them with the necessary tools and information to succeed.
  • Conduct regular performance reviews with brokers, offering guidance and support to optimize sales efforts.
• Cross-Functional Collaboration:
  • Collaborate closely with internal teams such as marketing, product development, and supply chain to align on account strategies and execution plans.
  • Participate in weekly and monthly sales meetings to provide updates on account performance and share insights.
  • Communicate effectively with the Director of Sales to align on goals and report on progress.
• Data Analysis and Reporting:
  • Analyze sales data, market trends, and customer insights using tools like Nielsen to identify opportunities for growth.
  • Monitor sales results, trends, and key performance indicators (KPIs), holding yourself accountable for achieving targets.
  • Provide regular updates and performance reports on account activities, key metrics, and goals.
• Market Awareness and Brand Ambassadorship:
  • Maintain up-to-date knowledge of the competitive landscape, industry trends, and customer needs in the menstrual care category.
  • Act as a brand ambassador, embodying our company's mission and values in all interactions with external partners.
  • Attend key industry events, trade shows, and account-related activities to promote our brand and build strong industry relationships.
• New Business Development:
  • Identify and pursue new account opportunities.
  • Develop persuasive proposals and presentations to secure new business partnerships.
  • Utilize clear, concise, and confident communication to make positive impressions on potential new accounts.

Requirements

• Education and Experience:
  • Bachelor's Degree in Business, Marketing, or a related field is preferred.
  • 5 years of experience in National Account Management within a CPG environment.
  • Proven success selling into major mass and drug retail accounts, specifically Target, Walmart, Walgreens, and CVS.
  • Experience with distributor and broker management; familiarity with major distributors is a plus.
• Skills and Abilities:
  • Demonstrated ability to develop and implement strategic account plans that drive sales growth and profitability.
  • Strong negotiation skills with experience handling high-impact contracts and managing complex retail partnerships.
  • Excellent analytical skills with a proven ability to use data to identify opportunities and optimize sales performance.
  • Proficiency in Microsoft Office Suite (PowerPoint, Excel, Word) and CRM software.
  • Ability to work cross-functionally and lead initiatives that influence internal and external stakeholders.
  • Excellent communication and presentation skills, both written and verbal.
  • Self-starter with the ability to manage multiple priorities in a fast-paced environment.

1-Month Goals

• Establish relationships with key retail accounts (e.g., Target, Walmart, Walgreens, CVS) and internal stakeholders.
• Review current account plans, trade marketing initiatives, and sales data to understand the landscape.
• Collaborate with the leadership to align on immediate goals, key performance indicators (KPIs), and expectations.
• Begin shadowing existing negotiations and familiarize yourself with ongoing broker and distributor strategies.

3-Month Goals

• Develop and present updated account-specific promotional plans that align with retailer needs and company objectives.
• Lead at least one account-related contract negotiation, ensuring mutually beneficial terms.
• Conduct a performance review of broker networks, identifying areas for improvement and proposing strategies for optimization.
• Collaborate with marketing to launch tailored promotional materials and campaigns for key retail partners.

6-Month Goals

• Show measurable growth in key retail accounts, demonstrating the success of trade spend plans and promotional strategies.
• Execute at least one new business development opportunity, presenting a strategic proposal to a new retail partner.
• Provide a detailed performance report on all accounts, brokers, and distributors, highlighting successes and areas for future growth.

About Flex

The Flex Company was founded on the belief that people deserve innovative, sustainable, life-changing period products. After years of disappointment and discomfort trying dozens of products, Lauren Schulte Wang founded Flex to create body-safe, medical grade alternatives that outperform traditional period products. Flex Disc and Flex Cup generate 60% less waste and have the capacity of up to three super tampons, all while maintaining the highest level of comfort through inventive engineering and rigorous testing.

Flex is sold at over 28,000 stores across the US and is the #1 better for you period brand based on units sold. Committed to making its life-changing products accessible to as many people possible, Flex is available at Target, CVS, and Walgreens, and at flexfits.com.

Flex is an equal opportunity employer. We recruit, employ, train, compensate, and promote regardless of race, ethnicity, religion, sex, gender, age, and other protected categories. From our hiring practices to the design of our flagship products, we believe equity and diversity is critical to the ideas, talent, and processes that help us create the most positive impact for our customers and for each other. We encourage people of all backgrounds and identities to apply to be a team member here. Moreover, Flex considers for employment all qualified applicants, including those with criminal histories, in a manner consistent with the requirements of applicable state and local laws, including the City of Los Angeles’ Fair Chance Initiative for Hiring Ordinance.

Flex collects personal information from candidates as part of the application and hiring process. California residents can view our CCPA Notice at Collection and Privacy Policy, which serves as our "Notice of Collection" for applicants and employees under the CPRA.

We pay competitive salaries, equity, & benefits including (but not limited to) medical, dental and vision health insurance, 401k, paid parental leave, open PTO, 401k, and a $1,000 annual learning credit.

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