Off-Premise Manager - Ruby Tuesday, Inc.

Ruby Tuesday is seeking a dynamic and results-driven Off-Premise Manager to oversee and optimize our off-premise sales strategy, including delivery platforms and catering services. This role will play a pivotal part in driving revenue growth and maximizing the efficiency of our marketing and promotional efforts across Ruby Tuesday and our 7 virtual brands, currently available on DoorDash, UberEats, GrubHub, and EZ Cater.



The ideal candidate is a strategic thinker with hands-on experience in digital ordering, third-party delivery platforms, and marketing analytics. You’ll collaborate with cross-functional teams to implement data-driven tactics that enhance guest experiences, increase sales, and improve the return on our promotional spend.



Key Responsibilities:



* Lead and Optimize Off-Premise Sales:



* Own the performance of off-premise channels (third-party delivery and catering).

* Identify and implement strategies to drive revenue across Ruby Tuesday and our virtual brands.

* Manage the relationships with delivery platforms like DoorDash, UberEats, GrubHub, and EZ Cater to ensure competitive advantage, including menu optimization, promotions, and pricing strategies.

* Maximize ROI on Promotions and Ads:



* Design and manage targeted promotions to drive incremental sales while ensuring profitability.

* Track and analyze the performance of discounts and ads, focusing on increasing sales while reducing promotional spend.

* Utilize data to develop actionable insights to improve overall marketing efficiency.

* Collaborate with Marketing and Operations Teams:



* Work closely with internal marketing and operations teams to ensure cohesive execution of all off-premise initiatives.

* Drive innovative campaigns that support Ruby Tuesday’s brand promise of providing fresh, high-quality food with great value.

* Data-Driven Performance Analysis:



* Leverage analytics tools to measure the effectiveness of sales campaigns and marketing initiatives.

* Regularly report on KPIs including sales growth, customer acquisition, order frequency, and cost of customer retention.

* Drive continuous improvements through detailed insights into customer behaviors and delivery trends.

* Build and Grow Off-Premise Brand Awareness:



* Promote our virtual brands alongside Ruby Tuesday, ensuring consistency in messaging and quality across platforms.

* Partner with brand and creative teams to develop engaging content for social media, email, and delivery apps that drives customer loyalty.



Why Ruby Tuesday?

At Ruby Tuesday, we believe in delivering delicious food with outstanding value, and that commitment extends beyond our restaurant walls to the doorsteps of our guests. By joining our team, you will help elevate our off-premise strategy, ensuring that our 203 Ruby Tuesday locations and our 7 virtual brands remain top-of-mind for today’s digital-savvy diners. With our focus on growth and innovation, you'll have the opportunity to make a significant impact and drive meaningful results.



Benefits Include:



* Paid Vacation and Paid Holidays

* Medical, Dental and Vision Benefits

* Life Insurance

* Weekly Pay

* Tuition Reimbursement

* 401(k)

* And more!

Qualifications:



* Bachelor’s degree in Marketing, Business Administration, or related field.

* 3+ years of experience in off-premise sales, digital marketing, or e-commerce.

* Proven track record of driving revenue through third-party delivery platforms.

* Strong analytical skills and the ability to translate data into actionable marketing strategies.

* Experience working in the restaurant or hospitality industry is a plus.

* Excellent communication skills and a team-oriented mindset.

Equal Opportunity Employer Minorities/Women/Protected Veterans/Disabled