Omnichannel Media Director - Omnicom Health Group

About Addressable Health

Addressable Health is a new generation of media agency – purpose built on an omnichannel orchestration platform and capitalizing on proprietary HCP data. 

We are built for a new generation of brands who demand better media strategy, planning, and delivery than legacy media agencies can deliver.

• By building on an omnichannel platform, we avoid typical silos (e.g., data, CRM, analytics, and media) and can create direct connections from brand strategy to media planning and execution
• Our capabilities are fueled by millions of earned and acquired data points collected over hundreds of digital omnichannel campaigns
• Our team makes this data actionable using technology platforms designed to target identifiable healthcare customers, precisely the right moments to drive meaningful outcomes and eliminate media waste.

Relentless Precision. Meaningful Outcomes.  We are Addressable Health.

About the Role

The Omnichannel Media Director is an essential role at our new agency.  This individual will own client media planning and lead the build out of our omnichannel media capabilities.  Our omnichannel strength and your digital media planning expertise is what makes Addressable Health special.

The Omnichannel Media Director will focus on several critical areas:

• Client Delivery: Work with our media planner to co-develop and execute impactful omnichannel media campaigns, including channel strategy, tactical recommendations, RFP development and execution
• Service Development: Shaping our solutions and infrastructure to ensure that we’re defending and building our competitive advantage

The ideal candidate should have ~5-7 years of experience in digital media planning.  This role requires a highly collaborative individual who is analytical and uses data-enabled problem-solving capabilities to deliver flawless programmatic media buys.  An entrepreneurial spirit, attention to detail, and proactive follow-up are essential skills for success in this position.

Primary Responsibilities

Client Management: Support AH’s critical first clients as the Media Planning SME

• Develop comprehensive understanding of client's business, brands, media channels, and competitive landscape and market dynamics
• Demonstrate the fiscal & operational acumen to manage budgets and ensure execution scope
• Proactively bring new ideas, opportunities, and best practices to client and agency
• Organically grow the client business by managing risks and identifying opportunities, leading & working with the full team to address both

Service Delivery: Plan, direct and project manage omnichannel media programs for clients

• Ensure execution quality and adherence to strategy across all areas of client scope, in particular
• Participate in strategic planning, including establishing objectives and strategies
• With our Media Planner
• Lead tactical planning activities, developing recommendations, tracking expenditures to ensure budget compliance, negotiation/buying, implementation and optimization
• Lead media RPF activity (e.g., drafting, assessment, negotiations and contracting)
• Oversee our Media Planner in managing Media Operations, ensuring high quality delivery and alignment to media plan
• Partner with internal/external teams to ensure plans are developed & deployed with excellence
• Fully understand KPIs for brand & campaign objectives and collaborate with analytics team on insights, analysis, and optimization recommendations
• Actively mitigate and manage risks and issues that may affect time, budget, and/or quality

Media Expertise: Help improve the quality of our offerings & services - shape the development of our digital media service offerings

• Proactively bring new ideas, opportunities, and best practices to agency and client teams to educate, foster creativity, and create new offerings
• Monitor trends and attend vendor meetings to stay current on offerings
• Evaluate and create new media opportunities from internal or external capabilities
• Foster senior level partnerships with prospective clients, partners, and vendors

Leadership: Act as a role model for clients, partners, and colleagues

• Provide leadership and serve as a role model within the client, agency, and industry
• Understand when it’s appropriate to make decisions independently and when to escalate
• Provide professional development to our Media Planner and ongoing feedback to team members
• Help interview, train and orient new team members to the agency, department, and account(s)

Qualifications

Key Characteristics:

• Highly organized with great attention to detail
• Manages multiple priorities, tight deadlines and works well under pressure
• Positive energy, proven collaborator & communicator
• Entrepreneurial, troubleshooter & problem solver

Qualifications & Experience:

• College degree, preferably in marketing, advertising, communications or science/medicine
• 7+ years Agency or comparable experience, some management experience preferred
• 5-7+ years of digital media planning experience
• Strong & confident presentation and people skills; Strong verbal & written communication skills
• Deep experience managing HCP omnichannel campaigns including: Point of Care/EHR, Biddable (Paid Search, Paid Social, Programmatic), Video, Print, custom programs and congress/journal
• Firsthand experience with patient media channels: Point of Care, Programmatic, communities
• Expertise in cross-channel media tools (e.g., Comscore @ plan, SRDS, DoubleClick, etc.)
• Confidence in interpreting marketing & media performance data (e.g., MMA, ROI, campaign/channel data)
• Understanding of CRM disciplines including primary research, customer segmentation, targeting, direct marketing, and customer care
• Understanding of SEO and earned media strategies and tactics
• Basic understanding of analytical tools used for listening, ad tracking, website, and app statistics (e.g., Google Analytics, Omniture, Crimson Hexagon, etc.)

Addressable Health, an Omnicom Health Group agency, is committed to hiring and developing exceptional talent. We agree that talent is equally distributed, and we’re focused on developing diverse teams that can bring the best solutions to everything we do. We strongly believe that celebrating what makes us different makes us better together. Join us—we look forward to getting to know you.