Omnichannel Media Supervisor - Omnicom Health Group

Omnicom Health Group is the largest healthcare marketing and communications network in the world—partnering with clients to achieve meaningful change through better, more innovative communications. With more than 5,000 dedicated healthcare communications specialists from every corner of science, medicine, marketing, and communications, we recognize that it takes the best of talent to deliver the best of health.

When you join Omnicom Health Group, you have access to opportunities across the most networked network.  What does this mean for you?  Your journey may start with one Omnicom Health Group company then pivot to another, followed by a move to another where you take your career in a whole new direction building your skills and experience each step on your journey.  We’re eager for you to carve a path that works for you – and we’ll help you make it happen.

Omnichannel Media Supervisor

Omni Media Planning + Orchestration

Status:              Full-Time
Location:          Hybrid (remote optional with occasional travel to office)

About Addressable Health

We are a new generation of agency - future-focused & born out of collaboration, data & technology.

• Our outcomes-driven commercial model crosses silos and creates unique connections from strategy to execution to results...and back again
• Our capabilities are fueled by millions of earned and acquired data points collected over hundreds of digital omnichannel campaigns
• Our team makes this data actionable using technology platforms designed to target identifiable healthcare customers, precisely the right moments to drive meaningful outcomes and eliminate media waste.

Relentless Precision. Meaningful Outcomes.  We are Addressable Health.

About the Role

The Omnichannel Media Supervisor is an essential role at our new agency.  This individual will own client media planning and will help to build our omnichannel media capabilities.  Our omnichannel strength and your digital media planning expertise is what makes Addressable Health special.

The Omnichannel Media Supervisor will focus on two critical areas:

• Client Delivery: Develop and execute impactful omnichannel media campaigns, including channel strategy, tactical recommendations, RFP development and execution
• Service Development: Shaping our solutions to ensure that we’re defending and building our competitive advantage

The ideal candidate should have ~3 years of experience in digital media planning.  This role requires a highly collaborative individual who is analytical and uses data-enabled problem-solving capabilities to deliver flawless programmatic media buys.  An entrepreneurial spirit, attention to detail, and proactive follow-up are essential skills for success in this position.

Primary Responsibilities

Client Management: Support AH’s critical first clients as the Media Planning SME

• Develop comprehensive understanding of client's business, brands, media channels, and competitive landscape and market dynamics
• Demonstrate the fiscal & operational acumen to manage budgets and ensure execution scope
• Proactively bring new ideas, opportunities, and best practices to client and agency

Service Delivery: Plan, direct and project manage omnichannel media programs for clients

• Ensure execution quality and adherence to strategy across all areas of client scope, in particular
  • Participate in strategic planning, including establishing objectives and strategies
  • Lead tactical planning activities, developing recommendations, tracking expenditures to ensure budget compliance, negotiation/buying, implementation and optimization
  • Lead media RPF activity (e.g., drafting, assessment, negotiations and contracting)
  • Oversee Media Operations to ensure high quality delivery and alignment to media plan
• Partner with internal/external teams to ensure plans are developed & deployed with excellence
• Fully understand KPIs for brand & campaign objectives and collaborate with analytics team on insights, analysis, and optimization recommendations
• Actively mitigate and manage risks and issues that may affect time, budget, and/or quality

Media Expertise: Help improve the quality of our offerings & services - shape the development of our digital media service offerings

• Proactively bring new ideas, opportunities, and best practices to agency and client teams to educate, foster creativity, and create new offerings
• Monitor trends and attend vendor meetings to stay current on offerings
• Evaluate and create new media opportunities from internal or external capabilities
• Foster senior level partnerships with prospective clients, partners, and vendors

Leadership: Act as a role model for clients, partners, and colleagues

• Provide leadership and serve as a role model within the client, agency, and industry
• Understand when it’s appropriate to make decisions independently and when to escalate
• Provide ongoing feedback to team members
• Help interview, train and orient new team members to the agency, department, and account(s)

Qualifications

Key Characteristics:

• Highly organized with great attention to detail
• Manages multiple priorities, tight deadlines and works well under pressure
• Positive energy, proven collaborator & communicator
• Entrepreneurial, troubleshooter & problem solver

Qualifications & Experience:

• College degree, preferably in marketing, advertising, communications or science/medicine
• 5+ years Agency or comparable experience, some management experience preferred
• 3+ years of digital media planning experience
• Strong & confident presentation and people skills; Strong verbal & written communication skills
• Deep experience managing HCP omnichannel campaigns including: Digital, Display, Social, Print, custom programs and conventions
• Expertise in cross-channel media tools (eg, Comscore @ plan, SRDS, DoubleClick, etc)
• Understanding of CRM disciplines including primary research, customer segmentation, targeting, direct marketing, and customer care
• Basic understanding of SEO and earned media strategies and tactics
• Basic understanding of analytical tools used for listening, ad tracking, website, and app statistics (e.g., Google Analytics, Omniture, Crimson Hexagon, etc.)

Addressable Health, an Omnicom Health Group agency, is committed to hiring and developing exceptional talent. We agree that talent is equally distributed, and we’re focused on developing diverse teams that can bring the best solutions to everything we do. We strongly believe that celebrating what makes us different makes us better together. Join us—we look forward to getting to know you

The range below represents the low and high end of the base salary someone in this role may earn as an employee of an Omnicom Health Group company in the United States. Salaries will vary based on various factors including but not limited to professional and academic experience, training, associated responsibilities, and other business and organizational needs. The range listed is just one component of our total compensation package for employees. Salary decisions are dependent on the circumstances of each hire.

• $110,000 - $125,000

Omnicom Health Group is committed to hiring and developing exceptional talent. We agree that talent is equally distributed, and we’re focused on developing diverse teams that can bring the best solutions to everything we do. We strongly believe that celebrating what makes us different makes us better together. Join us—we look forward to getting to know you.