Outreach Liaison (Business Development) - Regency Senior Living
Huntsville, AL 35810
About the Job
JOB SUMMARY:
Provides networking and sales support services for sales efforts to generate leads and a positive community image.
HIGH PAY-OFF ACTIVITIES:
Provides networking and sales support services for sales efforts to generate leads and a positive community image.
HIGH PAY-OFF ACTIVITIES:
- Presents “Regency” to professionals and other “influencers”.
- Develops networking plans, goals, and objectives.
- Reports on the effectiveness of contacts and lead generation.
- Interfaces efforts with sales and marketing personnel.
- Develops and maintains networking database.
- Interacts with prospects and families.
ESSENTIAL DUTIES AND FUNCTIONS:
- Approaches all encounters with residents and employees in a friendly, service-oriented manner.
- Maintains high standards of personal appearance and grooming which includes wearing the proper name tag when working.
- Complies at all times with Regency standards and regulations to encourage safe and efficient property operations.
- Visits local community professionals and other influencers at their place of business, appointments, and cold calls to inform them about the local Regency Retirement Community.
- Describes the features and benefits of the Regency Community.
- Develops networking plans in concert with Executive Director and Community Consultant identifying professionals/other influencers.
- Maintains database of influencer contacts with follow-up section and history.
- Acts as spokesperson for Regency’s Principles, Values and Beliefs in the local community.
- Provides timely reporting to Executive Director on community relations and sales activities as requested.
- Assists in enhancing the community image by attending various industry and local community and senior organization networking meeting. Makes presentations as appropriate.
- Assists with, planning and executing marketing events being held in and out of the community.
- Attends department head meetings and performs task as assigned by the Executive Director and Regional Director of Sales/Marketing.
- Cross training to assist the marketing department as needed with tours, telephone inquiries and other needs to assure community completes performance requirements and meets all sales goals.
- Designs and implements two marketing events per quarter targeting referral sources.
- Performs other duties and tasks as assigned or required.
EXPERIENCE/TRAINING/EDUCATION:
- Experience in marketing senior living and knowledge of Morristown and the surrounding areas a must.
KNOWLEDGE/SKILLS/ABILITIES:
- Ability to effectively communicate with potential customers, influencers, professionals, residents, families, and the general public.
- Ability to make presentations to a variety of referral sources.
- Ability to provide networking and sales support in a senior housing environment while meeting or exceeding Regency’s Principles, Values, and Beliefs.
- Availability to work evenings, weekends, and holidays.
- Familiar with various computer programs, internet, and lead tracking software.
- Familiar with general office equipment.
- Ability to deal effectively and calmly with difficult people.
- Must be able to work in a stressful environment with multiple priorities.
PHYSICAL REQUIREMENTS:
- Ability to lift and move up to 30 pounds.
- Range of motion necessary to work in an office environment.
- Must be able to climb stairs and negotiate a variety of retirement community and office building layouts.
- Must be able to stand and/or walk for long periods of time.
- JOB HIGHLIGHTS EDIT.
Source : Regency Senior Living
