Paid Digital Manager at Valve and Meter

In a Nutshell

Why this Role Is Important

Paid media is a key component of our clients' growth strategies. This role ensures our paid digital efforts align with client goals, delivering measurable results through precise targeting and budget management. The Paid Digital Manager will bring expertise to help maximize return on investment for our clients and serve as a strategic leader in the ever-evolving landscape of digital marketing.

About the Role - Key Responsibilities

• Paid Media Strategy & Execution: Develop and lead paid search, paid social, and display advertising campaigns across platforms such as Google Ads, Bing, Meta, TikTok, LinkedIn, and more.
• Campaign Optimization & Reporting: Utilize analytics tools to track campaign performance and optimize for key metrics. Provide regular performance insights and recommendations.
• Budget Management: Allocate budgets effectively, perform bid adjustments, and manage daily spending to meet or exceed client KPIs.
• Team Leadership: Manage and develop a team of paid media strategists and analysts, providing training, coaching, and leadership to help achieve their professional goals.
• Client Strategy & Collaboration: Work closely with account managers, internal teams, and occasionally clients to ensure alignment between paid media strategies and business objectives. Own the result.
• Media Planning & Forecasting: Create media plans, determine budget allocations, and provide accurate forecasts for client campaigns.
• Innovation & Best Practices: Stay updated with industry trends and ensure the team implements best practices in all paid media efforts.

Activities

• Maintain knowledge of all marketing programs
• Analyze client scorecards
• Determine the effectiveness of ongoing campaigns
• Identify and interpret trends as appropriate
• Request and review ad hoc data analysis
• Build and maintain relationships with both the client and internal team
• Coordinate and facilitate client meetings (weekly, quarterly, etc.)
• Recommend, architect, and test opportunities to increase return on marketing spend
• Work with the team to optimize content and improve conversions
• Negotiate agreement renewals

Standard Software

• Productivity Suite: Google G Suite (Docs, Sheets, Slides)
• Digital Communication: Google Meet / Slack / Gmail
• Project Management: Wrike
• Time Tracking: Wrike
• Instant Messaging: Slack
• CRM: Pipedrive
• Automation: Zapier
• Password Manager: 1Password
• eSignature: PandaDoc
• Call Management: CallRail
• EOS Management: Ninety.io

What Valve+Meter Offers

• Excellent Benefits Package Including Medical, Dental, and Vision; 401(k) match; and Company-Paid Life Insurance Policy
• Profit Bonus Opportunity
• Three Weeks of Paid Time Off
• Seven Paid Holidays
• Two Paid Service Days
• Casual Dress Code
• Pet-Friendly Office
• Environment for Fast Career Growth
• Flexibility for hybrid work after an introductory period

About Us

We've named our practice Valve+Meter because the variables we can manage for our clients are the flow and cost of new business. The "valve" part of our approach manages the right rate of new business for our client’s operation, and the "metered" results we generate.

Core Values

• Think: Focus. Find a way forward.
• Love: Act in the long-term best interest of another.
• Serve: Meet expectations. Go the extra mile.
• Transform: Create dramatic change. Be irreplaceable.
• Be Just: Be fair and transparent. Do no harm.

Your Qualifications

• Prior experience in account management or client-facing roles in the performance marketing industry
• Strong understanding of performance marketing metrics and KPIs
• Excellent communication and interpersonal skills
• Proven ability to build and maintain relationships with clients
• Strong analytical and problem-solving skills
• Ability to work independently and as part of a team

• 5+ years of experience in managing paid digital campaigns across search, social, and display channels.
  
• Tools & Platforms: Extensive hands-on experience with platforms such as Google Ads (including Search, Display, YouTube), Meta Ads Manager (Facebook & Instagram), LinkedIn Ads, TikTok Ads, and Microsoft Advertising (Bing Ads). Familiarity with tools like Google Tag Manager, Google Data Studio, and Google Analytics (GA4).
  
• Ad Tech & Automation: Experience using bid management and campaign automation tools. Familiarity with scripts to automate common tasks in Google Ads or using tools like Zapier for workflow automation.
  
• Tracking & Analytics: High-level, advanced proficiency in using Google Analytics (including setting up Goals, Funnels, and Attribution modeling), Google Tag Manager, and tracking tools for conversion rate optimization.
  
• Budget & Bidding Expertise: Proven experience managing monthly budgets of $50,000+ and optimizing bids and budgets to meet or exceed campaign KPIs. Additionally, experience managing smaller spend accounts, knowing that there is not a one-size-fits-all approach to digital advertising.
  
• Reporting & Data Analysis: Advanced skills in Microsoft Excel (pivot tables, VLOOKUPs, data analysis) and experience with visualization tools such as Google Data Studio or Tableau.
  
• A/B Testing & CRO: Experience running A/B tests on ad creatives and landing pages, with a solid understanding of conversion rate optimization (CRO) best practices. Knowledge of CRO tools like VWO, Optimizely, or Unbounce is preferred.
  
• Client-Facing Experience: Strong communication skills with a proven track record of participating in client meetings as necessary and delivering performance reports in an understandable and actionable manner.
  
• Team Leadership: Experience managing and mentoring a small team (3-5 people), providing guidance, conducting performance reviews, and supporting their career growth.
  
• Certifications: Google Ads, Google Analytics, and Meta Blueprint certifications required.
  
• Strategic Thinking: Ability to develop comprehensive paid media strategies that align with client business objectives and drive measurable growth

Personal Attributes

• Analytical Mindset: Ability to interpret data, extract meaningful insights, and drive decision-making.
• Creativity & Collaboration: Work well with creative teams to ensure ad messaging and visual assets align with strategic goals.
• Leadership Ability: Experience in leading a team and supporting the growth of direct reports.
• Passionate for Learning:Continuously seeking ways to innovate and stay ahead in the digital advertising landscape.
• Effective Communicator: Ability to clearly articulate campaign results and strategy to both internal teams and clients.
• Accountability & Ownership: Takes responsibility for campaign performance and proactively seeks improvement opportunities.
• Customer Focus: Strive to understand the client's business, industry, and competitive landscape to deliver tailored solutions.
• Adaptability: Ability to thrive in a fast-paced environment and adjust strategies based on evolving data and client needs.
• Resilience: Comfortable navigating challenges, taking accountability for setbacks, and finding ways to overcome obstacles.
• Team Player: Builds strong relationships within the team and contributes to a positive, collaborative work environment.